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I Putu Ryan Dharma Putra
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WELLNESS TOURISM AS FUTURE ALTERNATIVE TOURISM : STRATEGI PENGEMBANGAN WELLNESS TOURISM DI KINTAMANI I Gusti Made Riko Hendrajana; Firlie Lanovia Amir; Komang Shanty Muni Parwati; I Putu Ryan Dharma Putra
Journal of Innovation Research and Knowledge Vol. 4 No. 7: Desember 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i7.9219

Abstract

Wisata kesehatan (wellness tourism) telah berkembang pesat sebagai salah satu alternatif dalam industri pariwisata global, menawarkan pengalaman yang menggabungkan rekreasi dengan peningkatan kesejahteraan fisik dan mental. Kintamani, dengan kekayaan alam dan potensi budaya yang dimilikinya, memiliki peluang besar untuk mengembangkan wellness tourism sebagai destinasi wisata unggulan. Artikel ini bertujuan untuk menganalisis strategi pengembangan wellness tourism di Kintamani dengan mempertimbangkan faktor-faktor lingkungan, sosial, dan ekonomi yang ada. Melalui pendekatan analisis SWOT, penelitian ini mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman yang dapat mempengaruhi pengembangan sektor ini di Kintamani. Hasil penelitian menunjukkan bahwa potensi alam yang memadai, seperti pemandangan gunung dan danau, serta warisan budaya Bali yang kuat, dapat menjadi daya tarik utama bagi wisatawan yang mencari pengalaman wellness. Namun, terdapat tantangan dalam hal infrastruktur dan sumber daya manusia yang perlu ditingkatkan untuk mendukung pengembangan wisata kesehatan. Dengan strategi yang tepat, seperti peningkatan fasilitas, pelatihan sumber daya manusia, serta kolaborasi antara pemangku kepentingan, wellness tourism di Kintamani berpotensi menjadi sektor pariwisata yang berkembang pesat, memberikan manfaat ekonomi yang signifikan bagi masyarakat setempat.
MARKETING MIX ANALYSIS OF THE ATTRACTIVENESS OF PENGLIPURAN TOURISM VILLAGE I Putu Ryan Dharma Putra; Firlie Lanovia Amir
Media Bina Ilmiah Vol. 19 No. 02: September 2024
Publisher : LPSDI Bina Patria

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Abstract

The development of tourism, especially in tourist villages in Bali, has experienced a very significant increase. This can be seen from the development of tourist villages which is increasing over time. The development of tourist villages is also one of the main programs being developed by the Bali government. The development of tourist villages in the long term is also caused by the increasing negative impacts produced by mass tourism. So that the resulting negative impact causes a shift in the trend of tourists visiting tourism destinations towards alternative and quality tourism. So, in order to increase the existence of the tourist attraction of the Penglipuran Tourism Village, other aspects are needed to support the development of the existence of a tourist destination. In collecting data, researchers carried out three basic stages, including observation, interviews and literature study. Observe first by identifying problems directly at the research location, namely Penglipuran Tourism Village. Tri Hita Karana is a concept in Balinese culture that refers to three main principles that underlie prosperity and harmony in life. These principles include the relationship between humans and God, humans and other humans, and humans and nature. In analyzing the marketing mix of Penglipuran Tourism Village, it is important to ensure that all these elements work together to create a unique and valuable experience for tourists. Village managers must continue to improve and update their marketing strategies to ensure sustainable attraction and responsible tourism growth.
Co-Authors Amir, Firlie Lanovia I Gusti Made Riko Hendrajana Parwati, Komang Shanty Muni