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All Journal Jurnal Ilmu Multidisplin Jurnal Manajemen Bisnis Era Digital
Jeremy Steven
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Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Pengaruh Social Media Marketing, Inovasi Produk, dan Persepsi Harga Terhadap Minat Beli Pada Smartphone Xiaomi Seri Redmi: (Studi Kasus Mahasiswa Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Bhayangkara Jakarta Raya) Jeremy Steven; Neng Siti Komariah; Haryudi Anas
Jurnal Manajemen Bisnis Era Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v1i3.282

Abstract

This research was conducted to determine the partial or simultaneous influence of the independent variables, namely Social Media Marketing, Product Innovation, and Price Perception on the dependent variable, namely Purchase Interest. This research uses quantitative methods. The population in this study were students of the Management Study Program, Faculty of Economics and Business, Bhayangkara University, Jakarta Raya. Determining the sample size for this study used the purposive sampling method with the Slovin formula with a sample size of 100 respondents. Based on the research results, it is known that: 1) The results of this research show that the Social Media Marketing variable influences the interest in purchasing Xiaomi Redmi series smartphones. 2) The results of this study show that the Product Innovation Variable has no effect on Purchase Interest in the Xiaomi Redmi series Smartphone. 3) The results of this research show that the Price Perception Variable influences Intention to Buy Xiaomi Redmi Series Smartphones. 4) The results of this research show that the variables Social Media Marketing, Product Innovation, and Price Perception have an influence on Purchase Interest in the Xiaomi Redmi series Smartphone.
Pengaruh Motivasi Kerja dan Reward terhadap Kinerja Karyawan Fauzi, Achmad; Rido Akbar; Jeremy Steven; Muhammad Ghufron; Yoga Adrian Aldiansyah; Anggara Destryan Riyadi
Jurnal Ilmu Multidisiplin Vol. 1 No. 4 (2023): Jurnal Ilmu Multidisplin (Januari-Maret 2023)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jim.v1i4.136

Abstract

Faktor terpenting dalam organisasi adalah SDM di dalam organisasi. Salah satu strategi manajemen utama organisasi adalah berinvestasi pada karyawan. Dalam menjamin ketercapaian tujuan, diperlukan kinerja karyawan yang baik. Penelitian ini bertujuan untuk mengetahui pengaruh motivasi kerja dan system reward terhadap kinerja karyawan. Penelitian menggunakan metode kualitatif eksploratif. Berdasarkan hasil studi literatur, didapatkan hasil bahwa motivasi kerja dan system reward berpengaruh terhadap kinerja karyawan.
Co-Authors Achmad Fauzi Anggara Destryan Riyadi Haryudi Anas Muhammad Ghufron Neng Siti Komariah Rido Akbar Yoga Adrian Aldiansyah