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All Journal Jurnal Komunikasi Esensi Daruna DISCOURSE : Indonesian Journal of Social Studies and Education Jurnal Komunikasi
Hasan, Basri Made
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Humanities Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi Membangun Citra Positif Dengan Teknologi Artificial Intelegence (AI) Untuk Siaran Berita Tvone Sudinta, Heru; Hasan, Basri Made; Kuswoyo, Eko; Hayati, Hayati
Jurnal Komunikasi Esensi Daruna Vol 3 No 1 (2024): Jurnal Komunikasi Esensi Daruna
Publisher : Lembaga Riset dan Pengabdian Masyarakat Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55886/daruna.v3i1.874

Abstract

Memiliki citra yang baik bagi suatu organisasi dipercaya sejalan dengan keuntungan. Bahkan akumulasi citra yang terpupuk dalam waktu lama juga dipercaya mampu membuahkan reputasi yang akan menjadi senjata dalam berkompetisi dan mempermudah meraih keuntungan. Begitupun sebaliknya, jika sebuah organisasi menghasilkan citra buruk, maka organisasi tersebut bias dibilang tengah berhadapan dengan ancaman kerugian. Artinya citra mampu menentukan kesan publik terhadap perusahaan, sementara kesan publik menjadi penentu sebuah organisasi dalam meraih keuntungan.Penggunaan teknologi Artificial Intelligence (AI) atau dikenal sebagai kecerdasan buatan dalam menyiarkan berita, menjadi strategi televisi swasta tvOne dalam membentuk kesan publik yang positif dari kepercayaan pemirsa atas program acara berita. Penggunaan teknologi Artificial Intelligence (AI) dipercaya mempersingkat waktu bekerja, menganalisa dan ketajaman informasi. Pemahaman ini diharapkan mampu mendulang kepercayaan publik sehingga menimbulkan citra positif atas prestasi organisasi. Having a good image for an organization turns out to be in line with profits. Even the accumulation of images that have been nurtured for a long time is also believed to be able to produce a reputation that will become a weapon in competition and make it easier to gain profits. Vice versa, if an organization produces a bad image, then the organization is said to be facing the threat of loss. This means that image is able to determine the public's impression of the company, while the public's impression determines an organization's profit. The use of Artificial Intelligence (AI) technology, also known as artificial intelligence in broadcasting news, is tvOne's private television strategy in forming a positive public impression from viewers' trust in news programs. The use of Artificial Intelligence (AI) technology is believed to shorten working time, analyze and sharpen information. This understanding is expected to be able to gain public trust so as to create a positive image of organizational achievements.
PENGARUH MEDIA SOSIAL INSTAGRAM TERHADAP PERUBAHAN PERILAKU KOMUNIKASI SECARA LANGSUNG PADA GENERASI Z DI JAKARTA SELATAN Aulia Fadhilah Hana; Wulandari, Siti Hardiati; Hasan, Basri Made; Fantini, Endah
DISCOURSE: Indonesian Journal of Social Studies and Education Vol. 1 No. 1 (2023): November
Publisher : Citra Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69875/djosse.v1i1.65

Abstract

The era of technology has given birth to conventional media, one of which is electronic media which plays an important role for humans in communicating through social media. This certainly results in the use of the internet and social media which continues to increase in Indonesia. One of the social media applications that is often used by Indonesians and is popular among Generation Z is the Instagram application. This research aims to see the influence between the use of Instagram on Generation Z's communication behavior by using a quantitative approach method, through distributing questionnaires to respondents through the Google Form feature. The population in this study were active users of the Instagram application as many as 100 respondents. The sample was drawn using the Slovin formula. The results showed that there is a significant influence between the use of Instagram on the communication behavior of Generation Z in South Jakarta both as a whole (simultaneously), and individually (partially).
Strategi Membangun Citra Positif Dengan Teknologi Artificial Intelegence (AI) Untuk Siaran Berita Tvone Sudinta, Heru; Hasan, Basri Made; Kuswoyo, Eko; Hayati
Jurnal Esensi Komunikasi Daruna Vol. 3 No.1 (2024)
Publisher : Lembaga Riset dan Pengabdian Masyarakat Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/daruna.v3i1.83

Abstract

Memiliki citra yang baik bagi suatu organisasi dipercaya sejalan dengan keuntungan. Bahkan akumulasi citra yang terpupuk dalam waktu lama juga dipercaya mampu membuahkan reputasi yang akan menjadi senjata dalam berkompetisi dan mempermudah meraih keuntungan. Begitupun sebaliknya, jika sebuah organisasi menghasilkan citra buruk, maka organisasi tersebut bias dibilang tengah berhadapan dengan ancaman kerugian. Artinya citra mampu menentukan kesan publik terhadap perusahaan, sementara kesan publik menjadi penentu sebuah organisasi dalam meraih keuntungan.Penggunaan teknologi Artificial Intelligence (AI) atau dikenal sebagai kecerdasan buatan dalam menyiarkan berita, menjadi strategi televisi swasta tvOne dalam membentuk kesan publik yang positif dari kepercayaan pemirsa atas program acara berita. Penggunaan teknologi Artificial Intelligence (AI) dipercaya mempersingkat waktu bekerja, menganalisa dan ketajaman informasi. Pemahaman ini diharapkan mampu mendulang kepercayaan publik sehingga menimbulkan citra positif atas prestasi organisasi. Having a good image for an organization turns out to be in line with profits. Even the accumulation of images that have been nurtured for a long time is also believed to be able to produce a reputation that will become a weapon in competition and make it easier to gain profits. Vice versa, if an organization produces a bad image, then the organization is said to be facing the threat of loss. This means that image is able to determine the public's impression of the company, while the public's impression determines an organization's profit. The use of Artificial Intelligence (AI) technology, also known as artificial intelligence in broadcasting news, is tvOne's private television strategy in forming a positive public impression from viewers' trust in news programs. The use of Artificial Intelligence (AI) technology is believed to shorten working time, analyze and sharpen information. This understanding is expected to be able to gain public trust so as to create a positive image of organizational achievements.
Co-Authors Aulia Fadhilah Hana Fantini, Endah Hayati Hayati Hayati Kuswoyo, Eko Sudinta, Heru Wulandari, Siti Hardiati