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All Journal ProBisnis : Jurnal Manajemen ECONOMIST: Jurnal Ekonomi dan Bisnis
Muliani, Ervina
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Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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PENGARUH FINANCIAL TECHNOLOGY DAN SOSIAL MEDIA TERHADAP LOYALITAS KONSUMEN Muliani, Ervina; Liem, Nelson; Widiyasti, Baiq Dinna
ECONOMIST: Jurnal Ekonomi dan Bisnis Vol. 1 No. 4 (2024): Oktober 2024
Publisher : CV Sentra Nusa Connection

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63545/economist.v1i4.41

Abstract

Perkembangan teknologi yang pesat, khususnya digitalisasi, telah mengubah pola kehidupan manusia, termasuk perilaku konsumen yang kini lebih menginginkan pelayanan cepat dan efisien. Hal ini terlihat dari meningkatnya pengguna internet dan perubahan dalam sektor perbankan dengan semakin populernya e-money dan transaksi non-tunai. Bank Negara Indonesia (BNI) adalah salah satu bank yang berhasil beradaptasi dengan financial technology, menawarkan berbagai layanan keuangan berbasis teknologi yang meningkatkan efisiensi dan produktivitas pengguna. Dalam upaya meningkatkan jumlah pengguna, BNI menggunakan media sosial Instagram untuk promosi, dengan menyebarkan konten informatif dan edukatif melalui Instagram feed dan story. Penggunaan fitur highlight membantu mengatasi keterbatasan durasi story yang hanya 24 jam.
The Influence of Flash Sale and Live Streaming on Impulsive Purchases Mediated by Positive Emotions Muliani, Ervina; Anggriani, Rini; Yuliana, Ika; Delthan, Stevany Hanalya; Assa’ady, M Chotibul Umam
ProBisnis : Jurnal Manajemen Vol. 16 No. 2 (2025): April 2025: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

The 4.0 digitalization era increases the number of online transactions, one of the e-commerce platforms used is Shopee. Until the end of 2023, this platform recorded the highest number of visitors and continued to innovate through flash sales and live streaming to encourage impulsive purchases. However, several issues have arisen, such as delays in refunds due to stock update errors during flash sales and lag during live streaming. This study aims to analyze the influence of flash sales and live streaming on impulsive buying mediated by positive emotions. The method used is quantitative with data collection through questionnaires filled out by 100 respondents. Data collection was analyzed using the Smart PLS application. The research results show that flash sales have a positive and significant effect on impulsive buying, live streaming has a positive but not significant effect on impulsive buying, flash sales have a positive and significant effect on positive emotions, live streaming has a positive but not significant effect on positive emotions, positive emotions have a negative and not significant effect on impulsive buying, and neither flash sales nor live streaming successfully mediates the effect on impulsive buying. Based on these findings, Shopee is advised to implement flash sale programs more frequently to elicit positive emotions and impulsive purchases from consumers. Then, the host in live streaming should be more transparent in explaining the offered products so that consumers feel more comfortable and spontaneous in making purchases.
Co-Authors Anggriani, Rini Assa’ady, M Chotibul Umam Baiq Dinna Widiyasti Delthan, Stevany Hanalya Liem, Nelson Yuliana, Ika