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All Journal ProBisnis : Jurnal Manajemen Journal of Artificial Intelligence and Digital Business
Assa’ady, M Chotibul Umam
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Humanities Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Social Sciences

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The Influence of Flash Sale and Live Streaming on Impulsive Purchases Mediated by Positive Emotions Muliani, Ervina; Anggriani, Rini; Yuliana, Ika; Delthan, Stevany Hanalya; Assa’ady, M Chotibul Umam
ProBisnis : Jurnal Manajemen Vol. 16 No. 2 (2025): April 2025: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

The 4.0 digitalization era increases the number of online transactions, one of the e-commerce platforms used is Shopee. Until the end of 2023, this platform recorded the highest number of visitors and continued to innovate through flash sales and live streaming to encourage impulsive purchases. However, several issues have arisen, such as delays in refunds due to stock update errors during flash sales and lag during live streaming. This study aims to analyze the influence of flash sales and live streaming on impulsive buying mediated by positive emotions. The method used is quantitative with data collection through questionnaires filled out by 100 respondents. Data collection was analyzed using the Smart PLS application. The research results show that flash sales have a positive and significant effect on impulsive buying, live streaming has a positive but not significant effect on impulsive buying, flash sales have a positive and significant effect on positive emotions, live streaming has a positive but not significant effect on positive emotions, positive emotions have a negative and not significant effect on impulsive buying, and neither flash sales nor live streaming successfully mediates the effect on impulsive buying. Based on these findings, Shopee is advised to implement flash sale programs more frequently to elicit positive emotions and impulsive purchases from consumers. Then, the host in live streaming should be more transparent in explaining the offered products so that consumers feel more comfortable and spontaneous in making purchases.
Pengaruh Inflasi, Suku Bunga dan Nilai Tukar Rupiah Terhadap Harga Saham pada Industri Ritel Putri, Tita; Talidobel, Susilo; Zahrah, Zahrah; Assa’ady, M Chotibul Umam
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2226

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh inflasi, suku bunga, dan nilai tukar rupiah terhadap harga saham pada sektor ritel yang terdaftar di Bursa Efek Indonesia (BEI) selama periode 2019-2024. Penelitian ini menggunakan pendekatan kuantitatif dengan metode regresi data panel. Sampel penelitian terdiri dari 22 perusahaan subsektor ritel yang dipilih menggunakan teknik purposive sampling berdasarkan kriteria tertentu. Data yang digunakan merupakan data sekunder yang diperoleh dari laporan keuangan, yahoo finance, publikasi otoritas keuangan, dan data pasar saham. Hasil penelitian menunjukkan bahwa inflasi berpengaruh negatif terhadap harga saham, suku bunga berpengaruh positif dan signifikan terhadap harga saham dan nilai tukar rupiah berpengaruh negatif dan signifikan terhadap harga saham. Secara simultan, ketiga variabel makroekonomi tersebut berpengaruh signifikan terhadap harga saham. Temuan ini menunjukkan bahwa kondisi makroekonomi memiliki peran penting dalam menentukan kinerja saham di sektor ritel. Penelitian ini memberikan implikasi bagi investor, pelaku usaha, dan pembuat kebijakan untuk mempertimbangkan faktor-faktor makroekonomi dalam pengambilan keputusan investasi.
Co-Authors Anggriani, Rini Delthan, Stevany Hanalya Muliani, Ervina Putri, Tita Susilo Talidobel Yuliana, Ika Zahrah, Zahrah