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All Journal JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora
Cahya, Kevin Dwi Nur
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Religion Humanities Economics, Econometrics & Finance Education Social Sciences

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Analisis Strategi Digital Marketing Dan Inovasi Produk Untuk Meningkatkan Penjualan Produk UMKM Di Kabupaten Bojonegoro Irnawati, Dwi; Anggapratama, Reza; Saputra, Muhammad Yoga Aditya; Cahya, Kevin Dwi Nur
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 2 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i2.25394

Abstract

In achieving company goals through product marketing, an appropriate marketing strategy is needed. Products must continue to innovate to match the direction of the marketing media used. Digital marketing has become a common choice for companies and MSMEs. Both on a micro and macro scale, digital marketing is considered an effective strategy to introduce products to the wider community. Creating efficient marketing flows and continuously innovating products, companies can increase profits and sales significantly. This study aims to evaluate the influence of digital marketing and product innovation on increasing product sales. The method used in this study is using a discriptive quantitative approach, the population in the study is producers and consumers of RENA Fashion Bojonegoro which amounts to 18 people from producers and 1,005,671 people from consumers. Then for sampling using the slovin formula to produce a sample of 97 people, and the data analysis technique used is using SPSS 22. RENA Fashion Bojonegoro was the subject of research. The results showed that digital marketing and product innovation either together or individually had a positive effect on increasing product sales
Peran SCM terhadap Keputusan Pembelian Ritel Konvensional (Toko Madura) di Bojonegoro Cahya, Kevin Dwi Nur; Anggapratama, Reza; Irnawati, Dwi
Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Vol. 12 No. 1 (2026): Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/alwatzikhoebillah.v12i1.4447

Abstract

This study aims to analyze the influence of Supply Chain Management (SCM) dimensions, including Delivery Information Management, Quality Control, and Customer Relationship, on purchasing decisions in conventional stores (Toko Madura) in Bojonegoro. The research is motivated by the crucial role of SCM in enhancing the competitiveness of traditional retail businesses amid the dominance of modern retail and e-commerce. A quantitative descriptive approach, with 100 consumer respondents conventional stores (toko madura) in Bojonegoro. The results indicate that Quality Control and Customer Relationship have a significant effect on purchasing decisions, while Delivery Information Management shows no significant effect. Simultaneously, the three SCM dimensions significantly influence purchasing decisions, with a determination coefficient value of 61.5%. These findings highlight the importance of improving product quality and customer relationships as key strategies for conventional retailers to maintain customer loyalty and enhance competitiveness in the digital era.
Co-Authors Dwi Irnawati Reza Anggapratama Saputra, Muhammad Yoga Aditya