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All Journal PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Bima Abdi: Jurnal Pengabdian Masyarakat Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Saputra, Muhammad Yoga Aditya
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Analisis Strategi Digital Marketing Dan Inovasi Produk Untuk Meningkatkan Penjualan Produk UMKM Di Kabupaten Bojonegoro Irnawati, Dwi; Anggapratama, Reza; Saputra, Muhammad Yoga Aditya; Cahya, Kevin Dwi Nur
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 2 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i2.25394

Abstract

In achieving company goals through product marketing, an appropriate marketing strategy is needed. Products must continue to innovate to match the direction of the marketing media used. Digital marketing has become a common choice for companies and MSMEs. Both on a micro and macro scale, digital marketing is considered an effective strategy to introduce products to the wider community. Creating efficient marketing flows and continuously innovating products, companies can increase profits and sales significantly. This study aims to evaluate the influence of digital marketing and product innovation on increasing product sales. The method used in this study is using a discriptive quantitative approach, the population in the study is producers and consumers of RENA Fashion Bojonegoro which amounts to 18 people from producers and 1,005,671 people from consumers. Then for sampling using the slovin formula to produce a sample of 97 people, and the data analysis technique used is using SPSS 22. RENA Fashion Bojonegoro was the subject of research. The results showed that digital marketing and product innovation either together or individually had a positive effect on increasing product sales
Pendampingan Rebranding Dan Digital Marketing Pada Usaha Keripik Singkong Cap Alam 22 Irnawati, Dwi; Kustaji, Kustaji; Saputra, Muhammad Yoga Aditya; Arifuddin, Iza
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 5 No. 4 (2025): Juli 2025 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/vbrdqm88

Abstract

Program pengembangan UMKM menjadi instrumen vital untuk memperkuat daya beli masyarakat dan berfungsi sebagai penyangga ekonomi saat terjadi krisis moneter. Di era digital saat ini, banyak UMKM yang belum sepenuhnya memanfaatkan teknologi digital, termasuk usaha Keripik Singkong Cap Alam 22 yang masih beroperasi secara offline dan mengandalkan jaringan pelanggan dari kalangan kenalan saja. Pengabdian ini bertujuan untuk membantu usaha Keripik Singkong Cap Alam 22 dalam memasarkan produknya secara digital, yang kini menjadi kebutuhan utama bagi para pelaku usaha agar dapat berkembang lebih optimal. Metode yang digunakan dalam kegiatan ini mencakup pengumpulan informasi, penetapan tujuan, pelatihan pemasaran digital, implementasi, dan evaluasi kegiatan. Hasil dari kegiatan ini yaitu mempunyai identitas usahanya baik secara online (akun marketplace atau media sosial) maupun offline (Banner dan juga kemasan yang menarik). Pemilik usaha menyampaikan apresiasi dan merasa puas terhadap hasil kegiatan pendampingan yang telah dilakukan. Sehingga pendampingan rebranding dan digital marketing ini sangat penting untuk dikembangkan lagi kedepannya.
Pengaruh Visual Merchandising terhadap Perilaku Pembelian Impulsif Konsumen Ritel di Bojonegoro Irnawati, Dwi; Kustaji; Saputra, Muhammad Yoga Aditya
Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Vol. 11 No. 2 (2025): Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/alwatzikhoebillah.v11i2.3924

Abstract

Visual merchandising has long been considered an essential marketing tool in the retail world. In this study, the researcher wanted to find out how much influence visual structuring had on customers' impulse buying behavior. This study takes Najah Fashion as a case study and involves customers as a sample. The methods used are descriptive to help understand this concept more deeply, as well as to provide information that can help the company make decisions. Data were collected using a structured questionnaire and analyzed to determine the effect of visual merchandising on impulse buying. The research sample consisted of 100 purposively selected respondents in Bojonegoro. The study found that impulse buying significantly contributed to sales across various product types, with 46% of respondents stating that they had made unplanned purchases after being exposed to certain visual elements. Among the four visual merchandising factors examined, promotional signage at the store entrance proved to have the greatest influence on impulse buying behavior, with a regression coefficient of β = 0.956 and a significance level of p < 0.05. This indicates that promotions strategically displayed at the entrance area have a strong appeal in encouraging consumers to make spontaneous purchases.
Pendampingan Pembuatan dan Pengelolaan Akun Bisnis Media Sosial untuk Penetrasi Pasar: Assistance in Creating and Managing Social Media Business Accounts for Market Penetration Agustino, Muhammad Rizqi; Citrapati, Mugito; Saputra, Muhammad Yoga Aditya
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 12 (2024): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v9i12.7538

Abstract

The low market penetration and narrow market reach have limited the development and growth of UMKM Batik Sekar Rinambat. This community service aims to enhance and develop UMKM's ability to penetrate and expand the market. The method involves providing intensive assistance in several stages, including mindset changes, behavioral adjustments to be open to technology facilities and features, and direct practice and implementation. The target of this service includes business accounts, business pages, and proof of marketplace usage on one of the social media platforms used. It is hoped that this will provide a wider market potential.
Optimalisasi Potensi Geosite dan Biosite melalui Penguatan Kesadaran Wisata Geopark pada Siswa Sekolah Dasar di Desa Padang Abtarian, Livia; Janah, Reni Agustina Miftakul; Listianto, Virgiawan; Saputra, Muhammad Yoga Aditya; Sulistyaningsih, Fina
Bima Abdi: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2025): Bima Abdi: Jurnal Pengabdian Masyarakat
Publisher : Yayasan Pendidikan Bima Berilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53299/bajpm.v5i3.2553

Abstract

Geopark merupakan kawasan dengan keanekaragaman geologi, hayati, dan budaya yang berpotensi dikembangkan sebagai sarana edukasi sekaligus destinasi wisata berkelanjutan. Namun, di Desa Padang, Kecamatan Trucuk, Kabupaten Bojonegoro, potensi geosite Galeri Bengawan dan biosite Kebun Jambu Kristal belum termanfaatkan secara optimal akibat minimnya inovasi, dukungan kelembagaan, serta rendahnya kesadaran wisata masyarakat. Pengabdian ini penting dilakukan untuk menumbuhkan kesadaran wisata sejak dini melalui pendekatan pendidikan, sehingga potensi geopark dapat dioptimalkan sekaligus mendukung pembangunan berkelanjutan desa. Tujuan penelitian adalah menguatkan pemahaman siswa sekolah dasar terhadap konsep geopark melalui model pembelajaran school trip yang kontekstual dan berbasis pengalaman. Metode yang digunakan adalah deskriptif kualitatif dengan pendekatan analisis isi, melalui tahapan pemberian materi di sekolah, pelaksanaan school trip ke Galeri Bengawan dan Kebun Jambu Kristal, serta pengukuhan pokdarwis sebagai penggerak keberlanjutan wisata desa. Hasil penelitian menunjukkan peningkatan pengetahuan siswa mengenai geopark, tumbuhnya kepedulian lingkungan, serta terciptanya partisipasi aktif masyarakat melalui pokdarwis. Selain itu, kegiatan school trip terbukti mampu meningkatkan motivasi belajar, rasa cinta terhadap daerah, serta memperkuat nilai-nilai profil pelajar pancasila. Dengan demikian, penguatan kesadaran wisata berbasis pendidikan lapangan dapat menjadi strategi efektif untuk optimalisasi potensi geopark Desa Padang dan mendukung pengembangan pariwisata berkelanjutan.
Co-Authors Abtarian, Livia Agustino, Muhammad Rizqi Arifuddin, Iza Cahya, Kevin Dwi Nur Citrapati, Mugito Dwi Irnawati Janah, Reni Agustina Miftakul Kustaji Listianto, Virgiawan Reza Anggapratama Sulistyaningsih, Fina