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All Journal EKONOMIS : Journal of Economics and Business Martabe : Jurnal Pengabdian Kepada Masyarakat Journal on Education Referensi : Jurnal Ilmu Manajemen dan Akuntansi Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat GERVASI: Jurnal Pengabdian kepada Masyarakat Jurnal Administrasi dan Manajemen JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Review Pendidikan dan Pengajaran (JRPP) Value: Jurnal Manajemen dan Akuntansi Jurnal EK dan BI Darmabakti : Junal Pengabdian dan Pemberdayaan Masyarakat Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Innovative: Journal Of Social Science Research Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Economica: Journal of Economic and Economic Education Jurnal Pengabdian Masyarakat dan Riset Pendidikan Tax and Finance
Dwi Irnawati
Universitas Bojonegoro
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Dampak Penggunaan Kredit Perbankan dan Pertumbuhan Industri Manufaktur terhadap Pertumbuhan Ekonomi Indonesia Reza Anggapratama; Dwi Irnawati
Journal on Education Vol 5 No 3 (2023): Journal on Education: Volume 5 Nomor 3 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i3.1784

Abstract

The purpose of this study is to determine the impact of the use of bank credit and the growth of the manufacturing industry on economic growth in Indonesia. There are two independent variables, namely banking credit and the manufacturing industry, and the dependent variable, namely economic growth. This study uses a descriptive and quantitative approach to its methodology. The data used in this study is time series data covering the years 2011 to 2021. The data source was obtained through the Indonesian Central Bureau of Statistics and Banking Statistics. Multiple linear regression was used for the analysis of this study. Eviews 12 is the analytical tool used. The study findings show that the utilization of bank credit is a significant contribution to economic growth. In Indonesia, the manufacturing industry growth variable has a negligible impact on economic expansion.
Empowering Farmer Groups in Ponggok District, Blitar Regency in the Creative Economy Era with Digital Marketing Reza Anggapratama; Dwi Irnawati; Danang Ananda Yudha; Azhari Azhari
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2023): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v6i2.3266

Abstract

The creative economy plays a vital role in business growth and economic growth. The rapid growth of the internet results from technological advances in today's digital era. One strategy to overcome competition and boost income is to empower farmer groups with digital marketing in the creative economy era. The farmer group in Ponggok District, Blitar Regency, is one of them. Farmer groups in Ponggok District process waste from coconut shells often found in Ponggok District Blitar Regency. Natural pesticides or biopesticides (BIOPEST) can be made from coconut shells processed by Ponggok District, Blitar Regency farmer groups. Digital marketing and education in the creative economy are discussed in this report. This did because the farmer groups in Ponggok District, Blitar Regency, still needed to understand. As a result, this activity aims to educate farmer groups on how to market digitally in the future. This activity focuses on developing quality capabilities to face business competition in the creative economy sector by using digital marketing, such as packaging, adding economic value, becoming a commodity, and managing a business.
Biopest Product Franchise Business Assistance in The Creative Economy of Farmer Groups, Ponggok District, Blitar Regency Dwi Irnawati; Reza Anggapratama
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2023): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v6i2.3357

Abstract

The Farmer Group of Ponggok District, Blitar Regency has now used coconut shells which used to be waste around the Blitar community. And from the coconut shells produce natural pesticide products called BIOPEST products. BIOPEST products have been marketed among themselves and the environment of the city of Blitar. And the farmer group wants to further market its target market reach through a franchise business so that it is more developed and better known by the wider community and improves the economy in Blitar city, especially in Ponggok district. But the farmer group has obstacles related to branding, distribution, marketing and making booths for the BIOPEST product franchise business. Because the understanding of the business members of the farmer group is still insufficient. So that this activity provides assistance for these farmer groups to better understand and practice the BIOPEST product franchise business. The method used in this activity is to start with a survey first to identify the current business situation of the Ponggok sub-district farmer group, after that socialization is held to provide an understanding of the importance of franchise business in a business, then it will be accompanied for packaging and branding, making booths for selling and marketing through social media and distribution of franchise products to consumers. And the last is an evaluation by providing questionnaires or tests that must be filled out by all participants. This test is given at the beginning and end of mentoring to find out how much the participants' understanding of the assistance has increased. The result of the evaluation is that participants experienced an increase in understanding of about 50% from before. So that this mentoring activity is effective in providing understanding accompanied by packaging practices, branding, booth making and how to market BIOPEST products through social media.
Dampak Harga Dan Tempat Terhadap Pilihan Pelanggan Dalam Berbelanja Di KDS Department Store & Supermarket Bojonegoro Reza Anggapratama; Dwi Irnawati
Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Vol 15 No 2 (2022): Juli-Desember
Publisher : Sekolah Tinggi Ilmu Ekonomi Cendekia Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (602.149 KB) | DOI: 10.58431/jumpa.v15i2.204

Abstract

This research is to see the impact of price and place on customer choice in shopping at KDS Department Store & Supermarket Bojonegoro. This research is using descriptive with consumer research object KDS Department Store & Supermarket Bojonegoro. At this time the Department Store & Supermarket is an alternative shopping place for consumers to meet their needs. KDS is a Department Store and Supermarket in Bojonegoro. Marketing managers need to understand several factors that can influence consumer desires in fulfilling needs. These factors include motivation, attitude, etc.
Pengaruh Keadilan Distributif, Keadilan Prosedural, Keadilan Interaksional, Persepsi Nilai, Terhadap Kepuasan dan Respon Positif Pelanggan Superindo Bojonegoro Dwi Irnawati; Reza Anggapratama
Ekonomis: Journal of Economics and Business Vol 7, No 2 (2023): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v7i2.1196

Abstract

Service is the most important thing that customers need to be satisfied. If the customer is satisfied then the customer will give a positive response to the company, otherwise if the customer is not satisfied then the customer will give a negative response to the company. The purpose of this study is to empirically examine the effect of Distributive Justice, Procedural Justice, Interactional Justice and Value Perception on satisfaction and its effect on positive response by Superindo Bojonegoro customers. In this study, primary data were used with survey and questionnaire methods. In this study, 241 Superindo customers in Bojonegoro. This study used endogenous variables namely perceived value and fairness, and exogenous variables namely satisfaction, Customer Citizenship Behavior (CCB), and repeat purchase intent. The processed PLS 7.0 curve shows that value perception has a clear positive effect on CCB and customer satisfaction, and the fairness dimension has a clear positive effect on satisfaction, in addition satisfaction has a positive effect on   CCB and repeat purchase intent. These results explain that satisfaction is strongly influenced by the company's services, including corporate fairness and perceived value of customers.
KEPUTUSAN PEMBELIAN POCARI SWEAT ISOTONIK DIPENGARUHI OLEH KESADARAN MEREK SERTA PERSEPSI KUALITAS Reza Anggapratama; Dwi Irnawati; Amelia Ivoka Junea; Sofie Shalzabilla Meta Firanka
Value : Jurnal Manajemen dan Akuntansi Vol. 18 No. 3 (2023): September - Desember 2023
Publisher : Prodi Ilmu Manajemen, Fakultas Ekonomi Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v18i3.4683

Abstract

Through shifts in individual ways more and more activities require common sense. The growing public attention to health then influences customer consumption behavior. This research aims to see that purchasing decisions for isotonic Pocari sweat are influenced by brand awareness and perceived quality. The research method is Multiple Linear Regression. This research is expected to show that brand awareness and perceived quality influence purchasing decisions for isotonic Pocari Sweat. Bojonegoro University students who drank Pocari Sweat as samples. Non-probability sampling was used for research. A questionnaire containing 12 statements was distributed to 100 respondents to collect information. Multiple linear regression for research methods. This research shows that brand awareness variables and overall quality perceptions influence purchasing decisions where the F count is 9.942 > F table 3.09. The results also show that brand awareness affects buying decisions where the t-count is 2.664 > t-table 1.984. Meanwhile, the perceived quality variable does not influence purchasing choices; the t-count is 0.124, smaller than the t-table of 1.984. The coefficient of determination from the definition test (adjusted R2) shows that brand awareness and quality perception factors can understand 15.3% of the variation in purchasing decision factors. For comparison, various elements outside this research understand the excess of 84.7%.. Keywords: Brand, Isotonic, Pocari Sweat
Pelatihan Sumber Daya Manusia Melalui Pendidikan dan Keterampilan dalam Pelaksanaan Kegiatan Gerakan Desa Membangun (GERDEMA) Dwi Irnawati; Nurul Cholifah; Fera Nurlaila Safitri
GERVASI: Jurnal Pengabdian kepada Masyarakat Vol. 7 No. 3 (2023): GERVASI: Jurnal Pengabdian kepada Masyarakat
Publisher : LPPM IKIP PGRI Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31571/gervasi.v7i3.6489

Abstract

Tujuan dari pengabdian ini untuk meningkatkan pemahaman, pengetahuan, dan keterampilan bagi masyarakat maupun anak-anak setempat memahami pentingnya pendidikan dan keterampilan dalam pelaksanaan kegiatan Gerakan Desa Membangun (GERDERMA). Metode pengabdian diawali dengan observasi, kemudian sosialisasi, pendampingan, dan terakhir evaluasi menggunakan pre-test dan posttest. Pengabdian dilakukan melalui kegiatan optimalisasi gubuk milik Kepala Desa dengan menggunakan sistem GUBBER (Gubuk Bermain, Berkarya, & Belajar) dan pendampingan Usaha Kecil dan Menengah. Selain itu terdapat beberapa program kerja pendamping diantaranya yaitu berupa pembuatan papan gang dan peta rawan bencana, lingkungan bersih, posyandu balita & lansia serta event peringatan HUT RI. Mitra yang dilibatkan dalam pengabdian ini yaitu masyarakat di Desa Tengger Kecamatan Ngasem Kabupaten Bojonegoro. Hasil yang didapat dari pengabdian ini yaitu masyarakat setempat memiliki pengetahuan mengenai pentingnya pendidikan dan juga keterampilan dalam pelaksanaan kegiatan Gerakan Desa Membangun (GERDERMA) dengan adanya GUBBER, kemudian pemilik usaha kacang dan kerupuk telah memiliki sertifikat halal dan NIB, tersedia papan nama gang dan tercipta lingkungan yang bersih, serta adanya rutinitas posyandu balita dan lansia di Desa Tengger.
Dampak Lingkungan Toko dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pelanggan Transmart Yogyakarta Kustaji Reza; Anggapratama; Dwi Irnawati; Fajar Kurniawan; Mei Anggraeni
Tax and Finance Vol. 1 No. 2: Oktober 2023
Publisher : PT. MEDIA REKSATAMA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Lingkungan toko memaikan peran penting dalam mempengaruhi bagaimana pelanggan memilih produk yang akan dibeli. Kualitas pelayanan faktor penting yang mempengaruhi keputusan pembelian. Lingkungan toko serta kualitas pelayanan yakni faktor penting dalam menentukan keputusan pembelian. Perpaduan antara lingkungan toko serta kualitas pelayanan bersamaan memiliki kekuatan dalam memengaruhi keputusan pembelian pelanggan. Metode penelitian yakni Regresi Linier Berganda. Kuesioner yang memuat 11 pernyataan yang disebarkan kepada 100 responden untuk mengumpulkan informasi. Hasil penelitian tersebut menunjukkan variabel lingkungan toko serta kualitas pelayanan secara keseluruhan memengaruhi keputusan pembelian dimana F hitung 30,105 > F tabel 3,09. Hasilnya juga menunjukkan bahwa lingkungan toko mempengaruhi keputusan pembelian dimana t-hitung 5,109 > ttabel 1,984. Sementara itu, variabel kualitas pelayanan yang mempengaruhi keputusan pembelian t-hitung 2,948 lebih kecil dari t-tabel 1,984. Mengingat koefisien determinasi dari uji definisi (adjusted R2) menunjukkan bahwa 37% variasi dalam faktor keputusan pembelian bisa dipahami oleh lingkungan toko serta melihat faktor kualitas pelayanan. Sebagai perbandingan, kelebihan 63% dipahami berbagai element diluar penelitian ini.
Analisis Pengaruh Kelengkapan Produk dan Gaya Hidup terhadap Keputusan Pembelian pada Pelanggan KDS Bojonegoro Dwi Irnawati
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

KDS merupakan salah satu tempat perbelanjaan yang cukup besar di Bojonegoro. KDS tidak hanya dikunjungi oleh konsumen yang ingin membeli kebutuhan pokok tetapi juga untuk bersantai dan bermain di tempat yang sudah disediakan. Konsumen lebih nyaman berada didalam Gedung KDS karena tanpa berpindah Gedung tetap bisa leluasa berbelanja, bersantai, makan, minum, dan bermain apabila bersama buah hati. Sehingga hal tersebut menjadi masalah supermarket yang lain tidak banyak pengunjung di Kabupaten Bojonegoro antara lain Bravo, Superindo, dan lainnya. Penelitian ini bertujuan untuk menganalisis pengaruh kelengkapan produk dan gaya hidup terhadap keputusan pembelian. Penelitian ini merupakan penelitian statistik deskriptif dan sifat penelitian merupakan deskriptif explanator. Metode analisis data yang digunakan adalah analisis Regresi berganda dengan software SPSS 22. Hasil pertama menunjukkan kelengkapan produk dan gaya hidup secara simultan berpengaruh positif dan signifikan. Hasill kedua secara parsial kelengkapan produk terhadap keputusan pembelian. Hasil ketiga penelitian menunjukkan gaya hidup berpengaruh signifikan terhadap keputusan pembelian.
Community Service in Strenghthening the Branding of Gadung Chips MSME Actors in Dander Bojonegoro District Reza Anggapratama; Dwi Irnawati; Sova Selviana; Esti Nur Fadila; Syifa’un Niswah
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2024): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v7i1.4158

Abstract

Mbah Kung's gadung chips MSMEs actually face many problems, including low utilization of advanced innovation. There is no information regarding the use of brand branding in introducing goods to buyers. Gadung chips MSME actor Mbah Kung is still focused on exchanging goods but has not carried out brand branding properly. Unawareness and lack of information, exaggerated self-image and fear, as well as the perpetrator's affinity for innovative thoughts and immediate feelings of pleasure with the approach of the completed exchange. As a lecturer, I help provide solutions by involving students in community service activities, which include socialization and training on branding strategies for Mbah Kung gadung chips MSME products to support business stability and expand market reach. The service method is carried out directly at Mbah Kung's Gadung chips MSME location. The results of the community service showed that Mbah Kung's Gadung chips MSMEs were happy with the material introduced. Expanding attention to the importance of using product marking as a guide to the goods being made as well as preparation for making brand branding with Canva by practicing directly and expanding the ability to create attractive brand branding as desired to make consumers loyal to the products created.
Co-Authors Agustino, Muhammad Rizqi Amelia Ivoka Junea Anggapratama Arifuddin, Iza Azhari Azhari Azhari, Azhari Budianto Budianto Cahya, Kevin Dwi Nur Danang Ananda Yudha Esa Septian Esti Nur Fadila Fadila, Esti Nur Fajar Kurniawan Fera Nurlaila Safitri Geraldi Eka Prasetya Ivoka Junea, Amelia Iza Ariffudin Khafia Juniar Al Kadhafie Kustaji Mei Anggraeni Meta Firanka, Shofie Shalzabilla Mugito Mugito Mula Agung Barata Niswah, Syifa’un Noor, Fauzian Nur Karismah, Adita Nurul Cholifah Pratama, Reza Angga Putri, Irga Ayu Kartika Reza Anggapratama Salsabila Amin, Shaloma Saputra, Muhammad Yoga Aditya Saputri, Firly Nanda Selviana, Sova Shalzabilla Meta Firanka, Sofie Sofie Shalzabilla Meta Firanka Sova Selviana Syifa’un Niswah Vicky Eka Prasetya