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All Journal Jurnal Pengabdian UntukMu NegeRI Jurnal Bisnis dan Kewirausahaan
Pebriana, Wiwin
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Religion Computer Science & IT Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Sosialisasi Pemasaran, Branding, dan Manfaatkan Sosial Media Kembangkan UMKM "Keripik Tempe" Sasmito, Joni; Pebriana, Wiwin; Astra Heny, Rista; Hambali, Muhammad; Umi Muflihah, Tazkia
Jurnal Pengabdian UntukMu NegeRI Vol. 8 No. 2 (2024): Pengabdian Untuk Mu negeRI
Publisher : LPPM UMRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/jpumri.v8i2.7241

Abstract

Kuliah Kerja Nyata (KKN) merupakan kegiatan mahasiswa dalam memberikan pelayanan lintas disiplin ilmu dan sektor kepada masyarakat pada lokasi dan waktu tertentu di Indonesia. Melalui KKN, kami berupaya memberikan pemahaman kepada pelaku UMKM "Keripik Tempe" di RT. 27 Pagar Ijo Kelurahan Prapatan mengenai pentingnya branding produk melalui media sosial dan internet saat ini. Branding produk memainkan peran vital dalam membangun citra merek untuk membedakannya dari pesaing dan menciptakan kesan positif di benak konsumen. UMKM memiliki peran penting dalam perekonomian nasional, khususnya dengan rencana pemindahan Ibu Kota Nusantara ke Provinsi Kalimantan. Artikel ini menyoroti kesenjangan pemahaman di masyarakat Kelurahan Prapatan tentang branding produk serta kurang optimalnya pemanfaatan media sosial sebagai alat pemasaran. Dengan pemahaman dan pemanfaatan yang lebih baik, diharapkan UMKM dapat bersaing secara global dalam era perkembangan media sosial dan internet yang pesat.
Kepuasan Kerja Dipengaruhi Oleh Motivasi Kerja, Disiplin Kerja, Dan Lingkungan Kerja Pada Pegawai Dinas Kependudukan Dan Pencatatan Sipil (Disdukcapil) Kota Balikpapan Pebriana, Wiwin; Hadiyatno, Didik; Cipto, Rahajeng Cahyaning Putri
Jurnal Bisnis dan Kewirausahaan Vol. 20 No. 3 (2024): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v20i3.174-181

Abstract

The Balikpapan City Population and Civil Registration Office must certainly serve the community well. The provision of good service is certainly inseparable from skilled and reliable human resources. This quantitative research aims to analyze the influence of work motivation, work discipline, and work environment on job satisfaction of employees of the Population and Civil Registration Office of Balikpapan City, using a purposive sampling technique totaling 40 employees of the Population and Civil Registration Office of Balikpapan City. Data collection in this study was done by distributing questionnaires and using SmartPLS in processing the data. The results of the study show that work motivation and work environment have a positive and significant influence on the job satisfaction of employees of the Balikpapan City Population and Civil Registration Office, while work discipline has a negative and insignificant effect on the job satisfaction of employees of the Balikpapan City Population and Civil Registration Office.
Kepuasan Kerja Dipengaruhi Oleh Motivasi Kerja, Disiplin Kerja, Dan Lingkungan Kerja Pada Pegawai Dinas Kependudukan Dan Pencatatan Sipil (Disdukcapil) Kota Balikpapan Pebriana, Wiwin; Hadiyatno, Didik; Cipto, Rahajeng Cahyaning Putri
Jurnal Bisnis dan Kewirausahaan Vol. 20 No. 3 (2024): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Badung Bali: Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v20i3.174-181

Abstract

The Balikpapan City Population and Civil Registration Office must certainly serve the community well. The provision of good service is certainly inseparable from skilled and reliable human resources. This quantitative research aims to analyze the influence of work motivation, work discipline, and work environment on job satisfaction of employees of the Population and Civil Registration Office of Balikpapan City, using a purposive sampling technique totaling 40 employees of the Population and Civil Registration Office of Balikpapan City. Data collection in this study was done by distributing questionnaires and using SmartPLS in processing the data. The results of the study show that work motivation and work environment have a positive and significant influence on the job satisfaction of employees of the Balikpapan City Population and Civil Registration Office, while work discipline has a negative and insignificant effect on the job satisfaction of employees of the Balikpapan City Population and Civil Registration Office.
Co-Authors Astra Heny, Rista Cipto, Rahajeng Cahyaning Putri Didik Hadiyatno Joni Sasmito Muhammad Hambali, Muhammad Umi Muflihah, Tazkia