Garuda - Garba Rujukan Digital

Optimalisasi Potensi Pada Bank Sampah Pelita Borneo Balikpapan Cipto, Rahajeng Cahyaning Putri; Go Novia Amelinda Gotama; Rina Permata Sari Sumitro; Adinda Zulhidayatul Zariah; Boby Dwi Ardhana
Komunal Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2023): September 2023
Publisher : Scimadly Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55657/kjpm.v2i2.133

This activity is carried out by UMKM. After we have carried out a survey of UMKM in Baru Tengah Subdistrict and determined the targets for UMKMs that we will provide assistance to, namely the Waste Bank Business which is located at RT.38 Jl. Student Hill No.27 Baru Tengah Village, West Balikpapan District. The problem faced by these business actors is that they do not have digital-based marketing and require the development of more varied innovations and do not have simple financial records. The results of this activity are in the form of innovative development of products developed by the Waste Bank and the creation of social media to expand cooperation networks to all parties.

Kepuasan Kerja Dipengaruhi Oleh Motivasi Kerja, Disiplin Kerja, Dan Lingkungan Kerja Pada Pegawai Dinas Kependudukan Dan Pencatatan Sipil (Disdukcapil) Kota Balikpapan Pebriana, Wiwin; Hadiyatno, Didik; Cipto, Rahajeng Cahyaning Putri
Jurnal Bisnis dan Kewirausahaan Vol. 20 No. 3 (2024): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v20i3.174-181

The Balikpapan City Population and Civil Registration Office must certainly serve the community well. The provision of good service is certainly inseparable from skilled and reliable human resources. This quantitative research aims to analyze the influence of work motivation, work discipline, and work environment on job satisfaction of employees of the Population and Civil Registration Office of Balikpapan City, using a purposive sampling technique totaling 40 employees of the Population and Civil Registration Office of Balikpapan City. Data collection in this study was done by distributing questionnaires and using SmartPLS in processing the data. The results of the study show that work motivation and work environment have a positive and significant influence on the job satisfaction of employees of the Balikpapan City Population and Civil Registration Office, while work discipline has a negative and insignificant effect on the job satisfaction of employees of the Balikpapan City Population and Civil Registration Office.

Kepuasan Kerja Dipengaruhi Oleh Motivasi Kerja, Disiplin Kerja, Dan Lingkungan Kerja Pada Pegawai Dinas Kependudukan Dan Pencatatan Sipil (Disdukcapil) Kota Balikpapan Pebriana, Wiwin; Hadiyatno, Didik; Cipto, Rahajeng Cahyaning Putri
Jurnal Bisnis dan Kewirausahaan Vol. 20 No. 3 (2024): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Badung Bali: Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v20i3.174-181

The Balikpapan City Population and Civil Registration Office must certainly serve the community well. The provision of good service is certainly inseparable from skilled and reliable human resources. This quantitative research aims to analyze the influence of work motivation, work discipline, and work environment on job satisfaction of employees of the Population and Civil Registration Office of Balikpapan City, using a purposive sampling technique totaling 40 employees of the Population and Civil Registration Office of Balikpapan City. Data collection in this study was done by distributing questionnaires and using SmartPLS in processing the data. The results of the study show that work motivation and work environment have a positive and significant influence on the job satisfaction of employees of the Balikpapan City Population and Civil Registration Office, while work discipline has a negative and insignificant effect on the job satisfaction of employees of the Balikpapan City Population and Civil Registration Office.

SOCIALIZATION OF ENTREPRENEURSHIP THE REGARDING OF SELLING PRICES IN THE OFFERING MSME PRODUCT TO VOCATIONAL HIGH SCHOOL STUDENTS Hermawansyah, Adi; Cipto, Rahajeng Cahyaning Putri; Artikasari, Devi; Triana, Alvina Alda; Sasih Kirani, Amanda Retno; Bunga, Ardiyanto Fernando; Darmawan, Darmawan; Zuhra, Faza Muraya; Ferdinand, Gregorius Ergi; Ardiana, Ira Maya; Sari, Junita Dewi Indah; Akmal, Muhammad Firja
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 8 No. 1 (2024): MARET
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v8i1.2277

Micro, Small and Medium Enterprises (MSME) is an important part of the economy of a country or region, especially in Indonesia. The development of micro, small and medium enterprises has an important meaning in encouraging national economic growth and reducing is poverty. The development of MSME sector is often described as one of the factor for successful development, especially for those with low per capita income. One of the key factors in the success of MSME is their ability to determine the right product selling price. The right selling price can help MSME achieve several goals, such as: Increasing sales, achieving profit targets, competing in the market, attracting consumers and increasin profitability. Determining the selling price of MSME products is a complex process and requires careful consideration and marketing strategies to maximize prices and promotion for the product sales.

Gen Z Consumer Behavior and Sustainability Identity in Green Marketing Cipto, Rahajeng Cahyaning Putri
Clean and Sustainability Business Vol. 1 No. 2 (2025)
Publisher : Generate Digital Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70764/gdpu-csb.2025.1(2)-04

Objectives: This study aims to analyze how Generation Z internalizes sustainability values as part of their self-identity and how this influences their perception of brands and purchase intentions in the context of green marketing. Research Design & Methods: A qualitative approach with an interpretive phenomenological design was used to understand the subjective experiences and personal meanings associated with Generation Z's concept of sustainability in shaping their self-identity. Findings: The results of this study show that sustainability for Generation Z has become central to their self-identity, reflected through environmentally friendly consumption as an expression of social values and responsibility, reinforced by community and social interactions, and characterized by a critical and skeptical attitude towards brands' sustainability claims, demanding authenticity and consistency from corporations. Implications & Recommendations: These findings have strategic implications for marketers to develop authentic, value-based approaches to sustainability communication. Companies need to focus on real practices and narratives that align with Gen Z's moral identity, rather than merely symbolic strategies. Contribution & Value Added: This research expands the theoretical understanding of the relationship between self-identity, sustainability, and the consumption behavior of the younger generation. This study also provides a relevant empirical framework for the development of identity- and social value-based green marketing strategies.

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