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All Journal Al'Ulum Jurnal Pendidikan Islam Jurnal Manajemen Pendidikan Islam
Elvita, Yanti
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Religion Arts Humanities Education Languange, Linguistic, Communication & Media Other

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Bauran Pemasaran Jasa Pendidikan dalam Menarik Minat Siswa di MAN 1 Kota Padang Panjang Elvita, Yanti; Multafi’ah, Vellia; Fazis, Muhammad
Jurnal Manajemen Pendidikan Islam (MANAPI) Vol 3, No 1 (2024)
Publisher : UIN Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/manapi.v3i1.12326

Abstract

Penelitian yang di lakukan di MAN 1 Kota Padang Panjang bertujuan untuk mengetahui tahap yang digunakan serta tingkatan produk dalam bauran produk pemasaran jasa pendidikan dalam menarik minat siswa baru di MAN 1 Kota Padang Panjang. Jenis penelitian yang dilakukan adalah penelitian deskriptif kualitatif dengan sumber data kepala madrasah MAN 1 Kota Padang Panjang, wakil kesiswaan, wakil humas, ketua PPDB 2023/2024, orang tua/wali siswa, dan siswa/i MAN 1 Kota Padang Panjang. Hasil penelitian menunjukkan bahwa langkah-langkah yang dilakukan MAN 1 Kota Padang Panjang dalam bauran produk pemasaran jasa pendidikan adalah menentukan jenis produk, menentukan varian produk, menentukan kualitas produk, menentukan kualitas produk, dan melakukan inovasi produk. Selanjutnya ada tingkatan produk yang digunakan MAN 1 Kota Padang Panjang, yaitu nilai manfaat inti, produk dasar/umum, produk harapan/ekspektasi, nilai tambah produk, produk berpotensi. Faktor yang mempengaruhi siswa/i mendaftar ke MAN 1 Kota Padang Panjang didorong oleh faktor internal (motivasi, pengalaman, dan kepribadian), faktor perasaan dan emosional, serta Faktor motif sosial (motif ingin berprestasi).
Analysis of Teachers' Specific Readiness in An In-Depth Approach to Islamic Education Learning Cahyati, Putri; Elvita, Yanti; Ilahi, Wahyu; Ramli, Syahrur; Rusdi, Luthfia Fadhila; Rosalina, Viona
Al'ulum Jurnal Pendidikan Islam Vol. 6, No. 1 March 2026
Publisher : Institut Islam Mamba'ul 'Ulum Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54090/alulum.1059

Abstract

This study aims to analyze the specific readiness of Islamic Religious Education (PAI) teachers in implementing the deep learning approach within the Independent Curriculum. The main issue addressed in this study is the gap between teachers’ mastery of religious content (tafaqquh fiddin) and their ability to design innovative pedagogical strategies that encourage inquiry-based learning, such as projects on Religious Moderation. This research employs a qualitative approach with a phenomenological design. The participants of this study were 12 PAI teachers from several senior high schools in Tanah Datar, West Sumatra. Data were collected through in-depth interviews, participatory observation, and document analysis. The data were analyzed using thematic analysis techniques. The findings show that teachers who successfully implement deep learning approaches are those who are able to negotiate their professional identity between maintaining religious traditions and acting as agents of pedagogical innovation. These teachers are capable of integrating the authority of religious texts with students’ critical experiences in the learning process. The study highlights the importance of strengthening Subject-Specific Teacher Readiness and Spiritually-Engaged Pedagogical Reasoning in order to support authentic teacher readiness in Islamic education.
Co-Authors Cahyati, Putri Ilahi, Wahyu Maimori, Romi Muhammad Fazis Multafi’ah, Vellia Putri, Widya Rosalina, Viona Rusdi, Luthfia Fadhila Susi Herawati Syahrur Ramli