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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Mantik Jurnal Pengabdian Al-Ikhlas International Journal of Business, Economics, and Social Development Devotion: Journal of Research and Community Service INJURITY: Journal of Interdisciplinary Studies IIJSE Journal of Education Sciences (Edusci)
Curatman, Aang
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences

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Journal : INJURITY: Journal of Interdisciplinary Studies

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Marketing Strategy for Football Schools in the City of Cirebon (Case Study of Cirebon United Football School) Cahyadinata, Joseph Ferdinand; Antomi, Agus; Curatman, Aang
INJURITY: Journal of Interdisciplinary Studies Vol. 3 No. 3 (2024): INJURITY: Journal of Interdisciplinary Studies.
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v3i3.187

Abstract

Football is one of the most popular sports in the world, including in Indonesia. The purpose of this study is to explore and analyze the marketing strategies implemented by the Cirebon United Football School. This research uses a qualitative approach with a case study method. Data collection techniques in this study are literature studies and interviews. The data that has been collected is then analyzed through three stages starting from data reduction, data presentation and conclusions. The results showed that football schools in Cirebon City have implemented various marketing strategies including promotional strategies, pricing strategies, product strategies, and distribution strategies. However, the effectiveness of the marketing strategy still needs to be improved. Football schools need to improve the quality of products and services, the quality of human resources, and the quality of management to improve the effectiveness of marketing strategies.
Content Marketing Strategy in Increasing Footabll School Students Interaction through Social Media Aulia, Ahmad Zaki; Pramudya, Nugraha; Curatman, Aang
INJURITY: Journal of Interdisciplinary Studies Vol. 3 No. 4 (2024): INJURITY: Journal of Interdisciplinary Studies.
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v3i4.200

Abstract

Football School (SSB) is a place for students to learn and develop their football talents. In this digital era, social media has become an effective platform to reach and attract the interest of new and existing students to join SSB. The aim of this research is to analyze effective content marketing strategies in increasing SSB student interaction on social media. This research uses a qualitative research method with a case study approach. Data collection techniques in this research are observation, interviews and document analysis. The data that has been collected is then analyzed in three stages, namely data reduction, data presentation and drawing conclusions. The research results show that an effective content marketing strategy can increase SSB student interaction on social media. This can help SSB to attract new students and increase the loyalty of old students. SSB needs to create interesting, informative and interactive content to encourage students to engage and participate in SSB activities.
Co-Authors Adisaputra, Nurwakhid Antomi, Agus Ariani, Savitri Aulia, Ahmad Zaki Ayuningtyas, Farah Noor Bayu Wicaksono, Dimas Cahyadinata, Joseph Ferdinand Damayanti, Firda Alvi Edy Hartono Elin Herlina, Elin Hidayat, M Samsul Irfansyah, Putra Khoerunnisa, Bentang Mardhotillah, Safira Hanief Meiza, M. Andra Mustofa Mustofa Pramudya, Nugraha Ramadhan, Rayhan Abi Rifky, Rifky Rivaldi Shadam, Muhammad Rosyid, Widiakikianti Salsabillah, Tazkiya Wiradinata, Rochanda Wiraning Furi, Nurul Senja