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MEMBANGUN MODEL KEUNGGULAN BERSAING BERKELANJUTAN DENGAN DUKUNGAN MANAJEMEN SUMBER DAYA MANUSIA Hartono, Edy
Riset Manajemen dan Akuntansi Vol 10, No 1 (2019)
Publisher : STIE Atma Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36600/rma.v10i1.76

Abstract

The objective is to develop new theoretical models in improving organizational performance through sustainable competitive advantage. Strategy and organization structure and innovation are essential elements for building a differential capability consisting of differential functional, cultural, positional, and regulatory. These differential capabilities will boost the performance of the organization.
PEMANFAATAN GOOGLE MY BUSINESS SEBAGAI MEDIA PEMASARAN DIGITAL DI WALAGRI FOOD CIREBON Curatman, Aang; Hartono, Edy
JURNAL PENGABDIAN AL-IKHLAS UNIVERSITAS ISLAM KALIMANTAN MUHAMMAD ARSYAD AL BANJARY Vol 10, No 2 (2024): AL-IKHLAS JURNAL PENGABDIAN
Publisher : Universitas Islam kalimantan MAB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jpaiuniska.v10i2.9218

Abstract

Usaha Mikro Kecil dan Menengah (UMKM) memiliki peranan yang sangat penting dan strategis pada pembangunan ekonomi Indonesia. Namun UMKM memiliki beberapa permasalahan diantaranya yaitu masih rendahnya kinerja pemasaran. Hal ini juga terjadi pada Walagri Food Cirebon. Salah satu cara yang bisa dilakukan oleh UMKM untuk meningkatan penjualan dan perluasan pangsa pasarnya bisa dilakukan melalui pemasaran digital. Pemasaran digital dapat dijadikan strategi alternatif dalam kegiatan pemasaran agar memudahkan pelaku UMKM dalam memantau dan menyediakan kebutuhan serta keinginan calon pelanggan, sedangkan untuk calon pelanggan dapat digunakan sebagai media yang memudahkan dalam pencarian informasi suatu produk. Tujuan pengabdian masyarakat ini yaitu untuk memberikan pengetahuan dan pemahaman pemasaran digital dengan menggunakan Google my Business kepada Walagri Food Cirebon dalam kegiatan pemasarannya. Metode yang digunakan pada kegiatan ini yaitu pelatihan dan pendampingan. Pelatihan dan pendampingan tersebut dibagi menjadi beberapa tahap yaitu: perencanaan, pelaksanaan, pendampingan, monitoring, dan evaluasi. Hasil dari kegiatan ini yaitu mitra telah memiliki akun Google my Business yang digunakan untuk pemasaran digital serta mitra dapat memiliki kemampuan dalam mengoperasikan aplikasi Google my Business tersebut. Setelah mitra memahami penggunaan Google my Business, diharapkan dapat meningkatkan penjualannya.
RANCANGAN APLIKASI PENCARIAN TOKO HANDPHONE MURAH DAN TERDEKAT DI KOTA BATAM BERBASIS ANDROID HARTONO, EDY; Fauzi, Rahmat
Computer Science and Industrial Engineering Vol 4 No 5 (2021): Comasie
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid development of technology in the field of information and communication, especially Android-based smartphone devices, resulted in observations from researchers, namely the emergence of difficulties for prospective buyers from outside the city of Batam in finding cheap and nearby cellphone shops that were the background for the design of this system. The system is expected to make it easier for people to find cheap and closest mobile phone shops using the Haversine and GPS methods on Android phones quickly and efficiently so that people are interested in buying. The results of making a search application for the nearest mobile phone shop provide information about cellphone shops such as maps, shop contacts, and shop descriptions. From making the application, it can also make it easier for potential cellphone buyers to find the cheapest and closest cellphone shops using the Haversine Formula algorithm to solve this problem, by taking the shortest distance data between the user's location and the location of the cellphone shop. Therefore, this application makes it easier for potential buyers to find cellphone shops.
The Effect of Digital Literacy, Soft Skills, and Learning Motivation on Student Learning Achievement Aznikhah, Uli; Fitriyani, Suci; Hartono, Edy
International Journal of Business, Economics, and Social Development Vol 6, No 2 (2025)
Publisher : Research Collaboration Community (RCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i2.923

Abstract

This study aims to analyze the effect of digital literacy, soft skills, and learning motivation on students' academic achievement at private universities in Cirebon. The approach used in this study is a quantitative method. The research locations include several private universities in Cirebon. The research population was all students of the Faculty of Economics in the 2024-2025 academic year. The sample used was 100 students, selected through a stratified random sampling technique proportionally to obtain a balanced representation. Determination of the sample size was carried out using the Slovin formula. Data were collected by distributing a 1-5 Likert scale questionnaire using Google Form. Data analysis was carried out using IBM SPSS Statistic 26.0 software through classical assumption tests such as normality and multicollinearity tests, multiple linear regression tests, and coefficient of determination tests. The results of the multiple linear regression analysis on the t-test showed that digital literacy had a positive and significant effect on learning achievement with evidence of 3.185 > 1.984; soft skills have a positive and significant effect with a value of 4.145 > 1.984; and learning motivation does not have a positive and significant effect on learning achievement as evidenced by a value of 1.266 < 1.984. Based on these results, it can be concluded that digital literacy and soft skills have a positive and significant effect on student learning achievement at private universities in Cirebon. While learning motivation does not have a positive and significant effect on student learning achievement at private universities in Cirebon.
The Influence of Transformational Leadership, Organizational Commitment, Management Support on Innovation Performance in Insurance Companies Omdali Putri, Aulia Sindiyeni; Rahadi, Bayu; Hartono, Edy
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 3 (2025): May 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i3.3254

Abstract

Purpose: The following study aims to explore the influence of transformational leadership, organizational commitment, and management support on innovation performance in insurance companies in Indonesia. Methodology: The following study employed a quantitative methodology, utilizing a survey as the tool for data collection. Data was collected by administering surveys to staff members of 4 insurance companies in Cirebon City. The SPSS software was used to enable multiple linear regression in the data analysis process. Findings: The following research results prove that transformational leadership (X1), organizational commitment (X2), and management support (X3) have a positive and significant influence on innovation performance (Y) in insurance companies. This finding confirms the importance of creating effective transformational leadership, increasing organizational commitment, and providing optimal management support to encourage increased innovation performance in the insurance sector. Improving these three factors contributes significantly, encouraging employees to be more active in innovating, and improving overall company performance. The analysis proves that transformational leadership has a regression coefficient of 0.279, while organizational commitment reaches 0.536, and management support is 0.131. This underscores that these three factors are key to driving innovation. Originality/value: This paper is original Paper type: a Research Paper
The Influence Of Self Efficacy and Locus Of Control On Employee Performance Through Learning Agility at PT. Pegadaian in Cirebon Rachman, Nisa; Ningsih, Imas Ayu; Hartono, Edy
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 4 No 6 (2025): IJHESS JUNE 2025
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v4i6.1734

Abstract

Learning agility and its impact on performance at PT Pegadaian are the focus of this study, which aims to investigate the function of self-efficacy and locus of control in this context.  There were no exceptions among the 120 workers; everyone was actively engaged.  Results showed a favorable correlation between high levels of self-efficacy and better performance.  In a similar vein, having an internal locus of control helps one function at their best.  The link between self-efficacy, locus of control, and employee performance was strengthened by learning agility, a major mediating variable.  To overcome the impact of these two mental aspects on productivity on the job, people's capacity for rapid and flexible learning is crucial.  As a result, boosting employees' learning agility and positive self-efficacy may work hand in hand to boost their performance. This study investigates the mediating role of learning agility in the relationship between self-efficacy, locus of control, and employee performance at PT. Pegadaian in Cirebon. A total of 120 employees participated in the study using a saturated sampling technique. Data were collected through questionnaires and analyzed using SPSS 25. The findings reveal that self-efficacy (β = 1.000, p < 0.000) and locus of control (β = 0.176, p < 0.000) significantly affect employee performance. Learning agility acts as a significant mediator, with a direct effect on performance (β = 0.501, p < 0.000), indicating its pivotal role in enhancing performance through psychological traits. The adjusted R² value of 1.000 supports the robustness of the model. These findings underscore the importance of internal psychological mechanisms and adaptability in achieving high job performance.
The Effect of Transformational Leadership, School Culture, and Work Motivation on the Performance of State High School Teachers in Cirebon City Rahmawati, Moza; Ramadani, Suci; Putri Sabrina, Adin; Hartono, Edy
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 7 No 3 (2024): May 2024
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v7i3.2735

Abstract

Purpose: The objective of this research is to examine how the performance of high school teachers in Cirebon City is affected by school culture, work motivation, and transformational leadership. Design/Methodology/Approach: A quantitative approach was used in this research. 535 teachers in state high schools in Cirebon City comprised the population of this study. Simple random sampling was the sampling method used, where 84.25 or 84 respondents were obtained, and data collection samples were collected using a questionnaire, with the sample size determined using the Slovin formula. Findings: The findings indicate the relationship between work motivation, school culture, and transformational leadership with teacher performance. Limitations/Research Implications: The effect of work motivation, school culture, and transformational leadership on teacher performance is the main focus of this research. Practical Implications: Based on the study results, it is evident that teacher performance is simultaneously affected by all three variables - transformational leadership, school culture, and work motivation - both directly and indirectly. The performance of high school teachers in Cirebon City is collectively affected (simultaneously) by school culture, work motivation, and transformational leadership, in accordance with the study's findings on these factors. Originality/Value: This paper is original Paper Type: Research Paper
Pengaruh Gaya Kepemimpinan Task Oriented dan Kompensasi Finansial terhadap Produktivitas Kerja Karyawan dengan Motivasi Kerja sebagai Variabel Intervening pada Karyawan Operator Lini Produksi PT Yri Ikhmah, Nurul; Hartono, Edy
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i4.58617

Abstract

Riset ini bertujuan untuk mengevaluasi pengaruh gaya kepemimpinan task oriented dan kompensasi finansial terhadap produktivitas kerja dengan motivasi kerja sebagai variabel intervening pada karyawan operator lini produksi PT YRI. Pendekatan yang diterapkan adalah kuantitatif asosiatif dengan menghimpun data melalui kuesioner kepada 190 karyawan operator lini produksi. Teknik analisis data mencakup uji validitas, reliabilitas, regresi linier berganda, serta analisis jalur menggunakan perangkat lunak IBM SPSS 27. Temuan dalam riset ini mengkonfirmasi bahwa gaya kepemimpinan task oriented dan kompensasi finansial berpengaruh positif dan signifikan terhadap motivasi kerja dan produktivitas kerja, baik secara langsung maupun tidak langsung. Secara langsung, gaya kepemimpinan task oriented dapat meningkatkan motivasi kerja yang berdampak pada peningkatan produktivitas, demikian pula dengan kompensasi yang memadai. Selain itu, motivasi kerja terbukti memediasi hubungan antara gaya kepemimpinan dan kompensasi dengan produktivitas kerja, memperkuat pengaruh keduanya. Temuan ini memberikan kontribusi penting bagi manajemen PT YRI dalam merancang strategi kepemimpinan dan sistem kompensasi yang tepat guna mendukung peningkatan motivasi serta produktivitas karyawan secara berkelanjutan.
Development of Innovation and the Role of Human Capital in Good Corporate Governance in Improving Company Performance PT. Kilang Pertamina International RU VI Balongan Sadiva, Nadya Vallerie; Wulanda, Berlian Zelliscia; Dwinanda, Viana; Hartono, Edy
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5048

Abstract

This study aims to examine the influence of innovation, human capital and good corporate governance on company performance. This research uses quantitative research methods. The sampling technique is a sampling technique of 5% of the existing population. The sample used was 83 employees of the company PT. Kilang Pertamina International RU VI Balongan. Data collection was obtained from distributing questionnaires and making direct observations at the company. Based on the research results, it shows that innovation has a significant effect on company performance, human capital has a significant effect on company performance and good corporate governance has a significant effect on PT company performance. Pertamina International RU VI Balongan Refinery.
The Effect of Employee Placement and Work Discipline on Employee Performance at PAM Tirta Kamuning, Kuningan Regency Septiani, Zihan Fadila; Hartono, Edy; Wibowo, Sandi Nasrudin
Journal Socio Humanities Review Vol 1 No 2 (2021): VOLUME 1 NUMBER 2 SEPTEMBER 2021
Publisher : Lembaga Penelitian Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jshr.v1i2.5901

Abstract

This study aims to determine the effect of employee placement and work discipline on employee performance. The type of research used is quantitative research. And using the associative method to determine the relationship between employee placement variables and work discipline on employee performance. The subjects of this study amounted to 182 people, so the determination of the sample in this study used probability sampling with the slovin technique so that a sample of 65 people was obtained. With the aim of respondents being division heads, branch heads, and staff on duty at PAM Tirta Kamuning, Kuningan Regency. The instrument uses 5 Likert scale. The analysis used is multiple regression test to find out how much influence employee placement and work discipline have on employee performance, with the help of SPSS 22.0 for Windows.3,570. Work discipline has a positive and significant effect on employee performance with a significant value of 0.000 and t count of5.584. Employee placement and work discipline together have a significant effect on employee performance with a significant value of 0.000 and f count of 77.950.