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All Journal Jurnal Sains Student Research Jurnal Ilmiah Nusantara
Asrisah Nurindra
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Beras di Pasar Jambu Dua Kota Bogor Asrisah Nurindra; Doni Sahat Tua Manalu; Chintya Kenisah Gultom; Revian Alif Maulana; Rohimah Rohimah; Muhammad Rizky Firmansyah Hs Chandra Praja
JURNAL ILMIAH NUSANTARA Vol. 1 No. 4 (2024): Jurnal Ilmiah Nusantara
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jinu.v1i4.1699

Abstract

Rice is a food commodity that is widely consumed by the Indonesian people. With the presence of branded and unbranded rice in the sale of rice on the market, it is necessary to study consumer behavior so that consumer needs for rice products are in line with expectations. The objectives of this study are; (1) Analyzing the factors that influence consumers in purchasing rice at Jambu Dua Market, (2) Analyzing the Factors that have a significant influence on rice purchases at Jambu Dua Market. The analysis method used is multiple linear regression. The results concluded that; (1) Factors such as age, income, price and distance have an influence on consumer behavior in purchasing rice at Jambu Dua Market in Bogor City, (2) Factors that have a significant influence on consumer behavior in purchasing rice at Jambu Dua Market in Bogor City are age and price.
Analisis Tata Letak (Layout) pada Retail PT. Sentosa Jaya, Kota Bogor Fauziah Zumna Aqilah; Asrisah Nurindra; Assaidah Nurul Khotimah; Rizky Iswanto
JOURNAL SAINS STUDENT RESEARCH Vol. 2 No. 3 (2024): Juni : Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v2i3.1452

Abstract

Abstract. PT Sentosa Jaya is a company that focuses on retailing household needs and food products. An important part of retail operations is the layout arrangement and product display space. We chose PT Sentosa Jaya as a research subject to evaluate if there are uncertainties on activities in stores with limited space. The purpose of this study is to test and verify the existing layout at PT Sentosa Jaya using the Activity Relationship Chart (ARC) and Total Closeness Rating (TCR) methods. Based on the ARC results, the display room is prioritized as the main facility because it obtained the highest TCR score, which is 122. So, it is important to position other facilities with high A-value close together to facilitate operations. A strategic layout can improve the efficient use of space, labor, and equipment. By implementing a good layout, retail operations can be smoother and provide satisfaction to consumers in the shopping process. Abstrak. PT. Sentosa Jaya adalah perusahaan yang fokus pada ritel kebutuhan rumah tangga dan produk makanan. Bagian penting dari operasional ritel adalah susunan tata letak dan ruang display produk. Kami memilih PT. Sentosa Jaya sebagai subjek penelitian untuk mengevaluasi jika ada ketidakpastian pada aktivitas di toko dengan ruang terbatas. Tujuan dari penelitian ini adalah untuk melakukan pengujian dan verifikasi terhadap tata letak yang ada di PT. Sentosa Jaya menggunakan metode Activity Relationship Chart (ARC) dan Total Closeness Rating (TCR). Berdasarkan hasil ARC, ruang display mendapat prioritas sebagai fasilitas utama karena memperoleh skor TCR tertinggi, yakni 122. Maka, penting untuk memposisikan fasilitas lain yang bernilai A tinggi berdekatan untuk memperlancar operasional. Tata letak yang strategis dapat meningkatkan efisiensi penggunaan ruang, tenaga kerja, dan peralatan. Dengan menerapkan tata letak yang baik, operasional ritel dapat lebih lancar dan memberikan kepuasan kepada konsumen dalam proses belanja.
Co-Authors Assaidah Nurul Khotimah Chintya Kenisah Gultom Fauziah Zumna Aqilah Manalu, Doni Sahat Tua Muhammad Rizky Firmansyah Hs Chandra Praja Revian Alif Maulana Rizky Iswanto Rohimah Rohimah