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Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Beras di Pasar Jambu Dua Kota Bogor Asrisah Nurindra; Doni Sahat Tua Manalu; Chintya Kenisah Gultom; Revian Alif Maulana; Rohimah Rohimah; Muhammad Rizky Firmansyah Hs Chandra Praja
JURNAL ILMIAH NUSANTARA Vol. 1 No. 4 (2024): Jurnal Ilmiah Nusantara
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jinu.v1i4.1699

Abstract

Rice is a food commodity that is widely consumed by the Indonesian people. With the presence of branded and unbranded rice in the sale of rice on the market, it is necessary to study consumer behavior so that consumer needs for rice products are in line with expectations. The objectives of this study are; (1) Analyzing the factors that influence consumers in purchasing rice at Jambu Dua Market, (2) Analyzing the Factors that have a significant influence on rice purchases at Jambu Dua Market. The analysis method used is multiple linear regression. The results concluded that; (1) Factors such as age, income, price and distance have an influence on consumer behavior in purchasing rice at Jambu Dua Market in Bogor City, (2) Factors that have a significant influence on consumer behavior in purchasing rice at Jambu Dua Market in Bogor City are age and price.
Perencanaan Ulang Tata Letak Pada Ritel Lestari Kota Bogor Inayatul Maula; Rohimah Rohimah; Khairunnisa Salsabila; Talitha Azalia; Revian Alif Maulana
Botani : Publikasi Ilmu Tanaman dan Agribisnis Vol. 1 No. 2 (2024): May: Botani: Publikasi Ilmu Tanaman dan Agribisnis
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/botani.v1i2.46

Abstract

The Ritel business in Indonesia is growing and increasing every year because it is considered a promising investment with great potential for significant profits. This study aims to understand and evaluate the layout of Retail Lestari's business. The method used in analyzing the data is the Activity Relationship Chart (ARC) and Total Closeness Rating (TCR) method. Based on the results of the Activity Relationship Chart (ARC) analysis of Ritel Lestari, the facility prioritized for first construction is the cashier, as the cashier has the highest Total Closeness Rating (TCR) value of 76. Therefore, to facilitate the operational process, the placement of other facilities is prioritized based on their highest relationship values to the warehouse to be in close proximity.