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Qolbi, Muhammad Miftahul
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Religion Computer Science & IT Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Studi Dampak Sosial Ekonomi Pengembangan Wisata Halal Terhadap Masyarakat Lokal Di Daerah Pantai Air Manis Sari, Marta Widian; Kurniadi, Hengki; Rifera, Maharani Gabriella; Jannah, Mutiara; Qolbi, Muhammad Miftahul
Jurnal Pengabdian Sosial Vol. 1 No. 9 (2024): Juli
Publisher : PT. Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/bmwr8v71

Abstract

Penelitian ini bertujuan untuk mengkaji dampak sosial dan ekonomi dari pengembangan wisata halal terhadap masyarakat lokal di Pantai Air Manis, Kota Padang, Sumatera Barat. Melalui kegiatan Pengabdian Kepada Masyarakat (PKM), sosialisasi, penyajian materi, dan wawancara dilakukan kepada masyarakat lokal yang juga pelaku usaha di daerah tersebut. Hasil menunjukkan bahwa pengembangan wisata halal mampu meningkatkan kesejahteraan sosial dan ekonomi masyarakat lokal serta memperkuat hubungan sosial antar pelaku usaha. Implementasi program ini memperlihatkan adanya perubahan positif dalam aspek sosial dan ekonomi, dengan peningkatan pendapatan usaha kecil dan hubungan sosial yang lebih erat di antara pedagang dan pelaku usaha lainnya.
Starategi Distribusi Pemasaran Pada Sepatu Compass Qolbi, Muhammad Miftahul; Rahman, Ahmad Vajri
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

The increasingly competitive fashion industry requires companies to develop effective marketing strategies, particularly in distribution management. Distribution is no longer viewed merely as a logistical function but as a strategic instrument for creating brand value and customer experience. This study aims to analyze the distribution strategy of Sepatu Compass as a local footwear brand and to understand its role in supporting marketing effectiveness and brand image. This research employs a qualitative descriptive approach using secondary data obtained from literature studies, documentation, and indirect observation of Compass’s official distribution channels. The data were analyzed through thematic classification and interpreted using relevant distribution and marketing theories. The findings indicate that Sepatu Compass implements a selective distribution strategy by combining direct-to-consumer and one-level distribution channels through official retailers and verified digital platforms. The company also applies a limited product release system to maintain exclusivity and brand control. These strategies contribute to strengthening brand image, enhancing customer loyalty, and maintaining competitive advantage in the national footwear industry. The study concludes that a controlled and integrated distribution strategy plays a crucial role in supporting the sustainability and competitiveness of local fashion brands.
Co-Authors Jannah, Mutiara Kurniadi, Hengki Rahman, Ahmad Vajri Rifera, Maharani Gabriella Sari, Marta Widian