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All Journal ILTIZAM Journal of Sharia Economic Research Al-Kharaj: Journal of Islamic Economic and Business Jurnal Pengabdian Masyarakat Bangsa Jurnal Bisnis, Manajemen, dan Keuangan Jurnal Pengabdian Sosial
Yerizal, Yerizal
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences

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Meningkatkan Kapasitas Pemasaran Usaha Mikro, Kecil, Dan Menengah Melalui Pelatihan E-Commerce Yerizal, Yerizal
Jurnal Pengabdian Sosial Vol. 1 No. 10 (2024): Agustus
Publisher : PT. Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/xbv82238

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pemasaran Usaha Mikro, Kecil, dan Menengah (UMKM) melalui pelatihan e-commerce di Kecamatan Sangir, Kabupaten Solok Selatan. Pelatihan ini difokuskan pada pemilik warung sembako yang menghadapi tantangan dalam memasarkan produk mereka secara konvensional dan terbatas pada pelanggan lokal. Kegiatan dilaksanakan pada bulan Mei 2024, dan melibatkan pelatihan pembuatan akun bisnis di media sosial (Facebook dan WhatsApp), teknik pengemasan produk, serta penerapan strategi pemasaran digital. Peserta diajarkan cara mengunggah foto produk, menulis deskripsi yang menarik, dan menawarkan produk melalui platform digital, serta mempraktikkan layanan pengiriman langsung kepada pembeli. Hasil dari pelatihan ini menunjukkan peningkatan signifikan dalam kemampuan peserta untuk memanfaatkan media sosial sebagai alat pemasaran. Peserta berhasil meningkatkan daya tarik visual produk melalui pengemasan yang lebih baik dan mulai mempromosikan produk mereka di media sosial. Selain itu, layanan pengiriman langsung ke pelanggan yang diterapkan setelah pelatihan memberikan nilai tambah bagi usaha mereka, yang sebelumnya hanya mengandalkan penjualan langsung di warung. Peningkatan penjualan dan jangkauan pasar juga tercatat sebagai dampak positif dari pelatihan ini.
Melangkah Bersama Digital: Pendampingan Terstruktur Untuk Penguasaan Digital Marketing Di Kalangan UMKM Yerizal, Yerizal
Jurnal Pengabdian Masyarakat Bangsa Vol. 1 No. 10 (2023): Desember
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v1i10.526

Abstract

Artikel ini membahas dampak digital marketing bagi Usaha Mikro, Kecil, dan Menengah (UMKM) dalam memperluas jangkauan pasar dan meningkatkan penjualan di era digital. Fokus utama artikel ini adalah pada strategi digital marketing, penggunaan media sosial, dan pemasaran konten yang dapat membantu UMKM dalam mencapai tujuan pemasaran mereka. Penggunaan media sosial untuk UMKM juga ditekankan, dengan tips tentang pemilihan platform yang tepat, pembuatan konten yang menarik, dan penggunaan hashtag. Selain itu, artikel ini juga membahas pemasaran konten, termasuk pembuatan konten yang relevan, distribusi konten, dan analisis hasil. Dengan menerapkan strategi digital marketing yang tepat, UMKM dapat meningkatkan kepercayaan pelanggan, meningkatkan visibilitas merek, dan pada akhirnya meningkatkan penjualan. Artikel ini diharapkan dapat memberikan wawasan dan panduan praktis bagi UMKM dalam memanfaatkan digital marketing untuk pertumbuhan bisnis mereka.
Pengaruh Kualitas Pelayanan dan Harga Terhadap Kepuasan Konsumen Pada E-Commerce Shopee Yerizal, Yerizal
Jurnal Bisnis, Manajemen, dan Keuangan Vol. 5 No. 1 (2024): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0501.01

Abstract

ABSTRAK Riset ini bertujuan untuk menganalisa pengaruh kualitas pelayanan dan harga terhadap kepuasan konsumen yang memanfaatkan platform e-commerce Shopee. Penelitian ini mengambil sampel dari responden yang merupakan generasi Z di Kabupaten Solok Selatan Provinsi Sumatera Barat. Penelitian ini menggunakan metode survei dengan menyebarkan kuesioner kepada 100 generasi Z di Solok Selatan yang pernah berbelanja di Shopee atau memiliki aplikasi Shopee dalam lima tahun terakhir. Data yang diperoleh dianalisis dengan menggunakan regresi linear berganda. Hasil uji parsial (uji t) menunjukkan bahwa harga dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan konsumen karena memiliki nilai signifikansi (t hitung<0,05).Temuan dari pengujian F menunjukkan bahwa harga dan kualitas pelayanan memiliki pengaruh yang signifikan terhadap tingkat kepuasan konsumen, yang dinyatakan dengan nilai F yang kurang dari 0,05
PERAN MEDIA SOSIAL, INFLUENCER, DAN ASSURANCE AWARENESS TERHADAP KEPUTUSAN PEMBELIAN ASURANSI JIWA BAGI GENERASI Z Yerizal, Yerizal; Septaria, Vera; Sovia, Arina
ILTIZAM Journal of Shariah Economics Research Vol. 9 No. 1 (2025): Iltizam Journal of Shariah Economic Research
Publisher : Islamic Economics Department, Faculty of Islamic Economics and Business, UIN SULTHAN THAHA SAIFUDDIN JAMBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/w9mnwm78

Abstract

In Indonesia, there are around 21.94 million individuals, or only 8 percent of the total population who have life insurance as a protection effort in family financial planning. In the context of family financial needs that continue to grow along with various stages of life, the existence of life and financial protection is very important, especially for customers who are at productive age, especially young families. This study aims to analyse the influence of social media, influencers on life insurance awareness and the decision to buy life insurance products among Generation Z. This research is quantitative research and the sampling technique is purposive sampling, with data collected from 150 respondents through questionnaires. Data analysis was conducted using Smart PLS 4.0. The results showed that the positive influence of influencers significantly increased life insurance awareness (β = 0.45; p < 0.01), which in turn contributed to the decision to purchase life insurance (β = 0.35; p < 0.01). In addition, social media serves as a mediator that strengthens the relationship between influencer influence and purchase decision (β = 0.25; p < 0.01). These findings indicate that Generation Z values authenticity and emotional connection more than just influencer popularity, so insurance companies should choose relatable influencers to effectively reach this audience.The originality of this research is to highlight how awareness of life insurance serves as a bridge that connects social media and influencers to Gen Z's decision to buy life insurance. Then focusing on Generation Z, this research provides new insights into how information delivered through digital platforms can shape their understanding and attitudes towards life insurance products.The managerial implications of this study emphasise the importance of a more personalised and value-based marketing strategy in promoting insurance products. Insurance companies are advised to actively utilise social media platforms, establish strong relationships with influencers, and provide informative and engaging content for Generation Z. With this approach, it is expected that awareness and life insurance decisions among Generation Z can increase significantly, thereby strengthening market position of insurance companies in the digital era.
Digital Business Model Innovation In SMEs: A Systematic Literature Review Yerizal, Yerizal; Rino, Rino; Wardi, Yunia
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8692

Abstract

Purpose – Digital business model innovation (DBMI) is crucial for SMEs to survive and thrive in this era of rapid digital transformation. However, research on DBMI remains fragmented, with limited understanding of the driving factors, implementation strategies, impacts, and challenges faced by SMEs in adopting DBMI. This article systematically reviews the literature on DBMI in SMEs (2015-2025), identifying key themes, research gaps, and providing future research directions. Methodology –This study uses a systematic literature review (SLR) approach based on PRISMA guidelines. The selected literature consists of 25 articles that were analysed descriptively and thematically, with a focus on the SME context. Findings – The review results show that DBMI is influenced by internal factors such as transformational leadership and technological readiness, as well as external factors such as government support and crises. The implementation of DBMI in SMEs includes process digitization, value proposition innovation, and revenue model changes. The impacts include improved financial performance, competitiveness, and business resilience, despite challenges such as resource constraints and resistance to change. Originality – This article fills the literature gap by synthesizing DBMI in SMEs from developing countries and offers a new theoretical framework for digital business model development.
Co-Authors Rino Rino Septaria, Vera Sovia, Arina Yunia Wardi