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All Journal ILTIZAM Journal of Sharia Economic Research UPI YPTK Journal of Business and Economics Jurnal Pengabdian Sosial Strata Business Review
Sovia, Arina
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Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Digital Marketing And City Branding Analysis Of Tourist Visits: Trust As A Mediation Variable Sovia, Arina
UPI YPTK Journal of Business and Economics Vol. 8 No. 3 (2023): September 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Putra Indonesia YPTK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/jbe.v8i3.262

Abstract

This study aims to test how big the analysis of digital marketing and city branding is on tourist visits to the Thousand Rumah Gadang tourist attraction in Solok Selatan with trust as the intervening variable. Methods of data collection through surveys and distributing questionnaires, with a sample of 100 respondents. The analytical method used is SEM analysis using smartpls. The research results obtained based on hypothesis testing obtained that there is a significant effect of digital marketing on trust. There is a significant influence of city branding on trust. There is a significant influence of digital marketing on tourist visits. There is a significant influence of city branding on tourist visits. There is a significant influence of trust on tourist visits. Trust mediates digital marketing relationships with tourist visits. Trust mediates the relationship between city branding and tourist visits.
The Influence of Service and Work Discipline on Employee Performance Andika, Yori; Sovia, Arina; Zulsantoni, Zulsantoni; Dakhyar, Dakhyar
Strata Business Review Vol. 2 No. 1 (2024): May
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sbr.v2i1.203

Abstract

This research was motivated by the lack of service and work discipline on employee performance at the Pantai Cermin Subdistrict Office, Solok Regency. The method used in this research is a quantitative descriptive method, where data is obtained by distributing questionnaires to respondents. The respondents were all employees and staff of the sub-district office, as well as the people of Pantai Cermin District. The number was 50 respondents. Data analysis used Multiple Regression Analysis with the SPSS for Windows 26 computer program. The results showed that at the Pantai Cermin District Head Office, Solok Regency: (1) Respondent Achievement Level (TCR) for services with an average of 4.14 with a percentage of 82.90 including good category, average work discipline TCR 4.27 with a rate of 85.4 including the Good category and performance TCR with an average of 4.3 or with a rate of 85.4 including the Good category. (2) The service variable with a t-statistic value of 2.948 at a significance level of 0.005 is greater than the t-table of 1.679. This means that the service variable has a significant influence on the performance variable, so Ho1 is rejected and Ha1 is accepted. (3) The work discipline variable with a t-statistical value of 2.557 at a significance level of 0.014 is greater than the t-table of 1.679. This means that the work discipline variable has a significant influence on performance, so Ho2 is rejected and Ha2 is accepted. (4) From the results of the first test, the ANOVA test or F test can be concluded that the service and work discipline variables on performance variables simultaneously or together obtained a t-statistical value of 24.302, which is greater than the F-table 3.20 with a significance value of 0.000 < 0, 05 then Ho3 is rejected and Ha3 is accepted.
Manajemen Implementasi Pengelolaan Keuangan di Kantor Camat Pantai Cermin Kabupaten Solok Mustika, Sari; Sovia, Arina; Putra, Mandra Adrika
Jurnal Pengabdian Sosial Vol. 1 No. 9 (2024): Juli
Publisher : PT. Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/d6j0r870

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk melaksanakan Tri Dharma  Perguruan Tinggi STIE Widyaswara Indonesia (Pendidikan, Penelitian, dan Pengabdian  Kepada Masyarakat) dengan mengimplementasikan ilmu akuntansi, manajemen untuk memberikan kontribusi di Kantor Camat Pantai Cermin Kabupaten Solok. Metode yang digunakan dalam penyusunan laporan ini adalah diawali dengan tahap persiapan, tahap pelaksanaan, dan tahap penulisan laporan. Selama kegitan kita ikut berpartisipasi pada bagian-bagian penempatan kerja dalam dan membantu bendahara umum, Kasi Ekbang dan bendahara pengeluaran dalam melakukan pencatatan dan mengelola keuangan kas Kantor Camat Pantai Cermin yang meliputi pembuatan dan pencetakan kwitansi, pembuatan faktur, serta buku kas umum pencatatan SPPD dan rekap seluruh pengeluaran kas bulanan Kantor Camat Pantai Cermin.
The Influence of Work Conflict and Career Development on Employee Performance at the Koto Parik Gadang Diateh District Office Hidayat, Taufik; Sovia, Arina; Bismark, O.P.; Dakhyar, Dakhyar
Strata Business Review Vol. 2 No. 2 (2024): November
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sbr.v2i2.268

Abstract

This study discusses the influence of work conflict career development on employee performance at the Koto Parik Gadang Diateh District Office. The method used is descriptive causative. The sampling technique uses a questionnaire method with a sample of 30 respondents with a saturated sampling technique and who are employees at the KPGD district office. Data analysis uses Multiple Linear Regression Analysis with the SPSS for the Windows 23 computer program. This study aims to (1) determine the description of work conflict, career development, and employee performance at the KPGD district office. (2) To determine the influence of work conflict on employee performance at the KPGD district office. (3) To determine career development on employee performance at the KPGD district office. (4) To determine the influence of work conflict and career development on employee performance at the KPGD district office. The study results show that: (1) Work conflict has an average score of 122.6, and its TCR is 81.73% and is inae excellent category. Career development has an average score of 108.1 and a TCR of 72.07% in the pretty good category. Performance has an average score of 124.3 and a TCR of 82.86% in the excellent category. (2) Work conflict has a significant effect on the performance of KPGD sub-district office employees; the t-count value is 10.02,5, the t-table is 2.048 (t-count>t-table), and the sig count is 0.000<0.05, meaning H0 is rejected.
PERAN MEDIA SOSIAL, INFLUENCER, DAN ASSURANCE AWARENESS TERHADAP KEPUTUSAN PEMBELIAN ASURANSI JIWA BAGI GENERASI Z Yerizal, Yerizal; Septaria, Vera; Sovia, Arina
ILTIZAM Journal of Shariah Economics Research Vol. 9 No. 1 (2025): Iltizam Journal of Shariah Economic Research
Publisher : Islamic Economics Department, Faculty of Islamic Economics and Business, UIN SULTHAN THAHA SAIFUDDIN JAMBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/w9mnwm78

Abstract

In Indonesia, there are around 21.94 million individuals, or only 8 percent of the total population who have life insurance as a protection effort in family financial planning. In the context of family financial needs that continue to grow along with various stages of life, the existence of life and financial protection is very important, especially for customers who are at productive age, especially young families. This study aims to analyse the influence of social media, influencers on life insurance awareness and the decision to buy life insurance products among Generation Z. This research is quantitative research and the sampling technique is purposive sampling, with data collected from 150 respondents through questionnaires. Data analysis was conducted using Smart PLS 4.0. The results showed that the positive influence of influencers significantly increased life insurance awareness (β = 0.45; p < 0.01), which in turn contributed to the decision to purchase life insurance (β = 0.35; p < 0.01). In addition, social media serves as a mediator that strengthens the relationship between influencer influence and purchase decision (β = 0.25; p < 0.01). These findings indicate that Generation Z values authenticity and emotional connection more than just influencer popularity, so insurance companies should choose relatable influencers to effectively reach this audience.The originality of this research is to highlight how awareness of life insurance serves as a bridge that connects social media and influencers to Gen Z's decision to buy life insurance. Then focusing on Generation Z, this research provides new insights into how information delivered through digital platforms can shape their understanding and attitudes towards life insurance products.The managerial implications of this study emphasise the importance of a more personalised and value-based marketing strategy in promoting insurance products. Insurance companies are advised to actively utilise social media platforms, establish strong relationships with influencers, and provide informative and engaging content for Generation Z. With this approach, it is expected that awareness and life insurance decisions among Generation Z can increase significantly, thereby strengthening market position of insurance companies in the digital era.
Co-Authors Andika, Yori Bismark, O.P. Dakhyar, Dakhyar Mandra Adrika Putra Mustika, Sari Septaria, Vera Taufik Hidayat Yerizal, Yerizal Zulsantoni, Zulsantoni