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All Journal Jurnal Pengabdian Masyarakat Bangsa Journal of Event, Travel and Tour Management
Sari, Desmala
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Potensi Edutourism Nelayan Maju di Pulau Pasaran Sari, Desmala; Liana, Tina Nurzachra Latifah Rizki
Jurnal Pengabdian Masyarakat Bangsa Vol. 2 No. 6 (2024): Agustus
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v2i6.1167

Abstract

Pulau Pasaran merupakan salah satu pulai di Provinsi Lampung yang secara administratif berada di kecamatan Teluk Betung Barat, Kota Bandar Lampung. Sebagian besar penduduk Pulau Pasaran menggantungkan hidupnya dari usaha mengolah ikan asin sehingga Pulau Pasaran menjadi salah satu sentra industri pengolahan ikan di Lampung. Berdasarkan dari lokasi dan daya tariknya, Pulau Pasaran memiliki potensi untuk dapat dikembangkan sebagai destinasi wisata berbasis Edukasi atau biasa disebut dengan Edutourism. Tujuan penelitian ini adalah mengidentifikasi potensi wisata di Pulau Pasaran yang bisa dijadikan untuk potensi wisata berbasis pendidikan karena letaknya berada di pusat ibukota Provinsi Lampung. Metode penelitian ini addalah analisis deskriptif dengan pengambilan data melalui observasi dan wawancara kepada para tokoh yang berkecimpung dengan pengolahan ikan dan sentra kuliner di Pulau Pasaran. Hasil analisis penelitian ini adalah potensi Edutourism di Pulau Pasaran sangat beragam dan mampu meningkatkan kesejahteraan masyarakat serta menambah Pendapatan Asli Daerah (PAD). Pengembangan Edutourism Nelayan Maju dapat dimulai dengan perbaikan sarana dan prasarana, promosi, penyiapan SDM yang mumpuni serta kerjasama pihak terkait.
Strategy for Developing the Event and MICE (Meeting, Incentive, Convention, Exhibition) Industry in Bandar Lampung Siregar, Damara Saputra; Sari, Desmala; Latifah Rizkiliana, Tina Nurzachra; Utami, Helidatasa
Journal of Event, Travel and Tour Management Vol. 4 No. 2 (2024)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jett.v4i2.1723

Abstract

The Event and MICE (Meeting, Incentive, Convention, Exhibition) industry has become increasingly important in the global economy. Bandar Lampung, as one of Indonesia's developing cities, has significant potential to develop this industry. However, the development of the event and MICE industry in this city remains underexplored and not fully optimized. Data from the Ministry of Tourism and Creative Economy in 2023 indicates that Lampung is not yet among the top 10 event and MICE destinations in Indonesia. The Lampung MICE Forum 2022, held at Polinela, concluded that the development of the event and MICE industry in Bandar Lampung requires the formulation of a development strategy that is academically reviewed to be more systematic and targeted. This research aims to identify the factors affecting the development of the event and MICE industry in Bandar Lampung, identify gaps between ideal and actual conditions affecting this industry, and develop a strategy model for the industry. The research uses both primary and secondary data. Primary data is obtained through observation and interviews, while secondary data comes from literature reviews including books, journals, and policy documents. The research employs qualitative descriptive analysis, gap analysis, and spider chart analysis methods. The results indicate that developing the MICE industry in Bandar Lampung requires strategies such as enhancing human resources for MICE, improving MICE facilities, increasing public awareness of tourism development in Bandar Lampung, supporting MICE-related policies, and strengthening Bandar Lampung's branding as a MICE (Convention City) and Heritage City. Keywords: Development Strategy, Event Industry, MICE, Convention City
Co-Authors Damara Saputra Siregar Latifah Rizkiliana, Tina Nurzachra Liana, Tina Nurzachra Latifah Rizki Utami, Helidatasa