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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Jurnal Pengabdian Masyarakat Bangsa
Nurza, Della Normareta
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Pemanfaatan Sampah Organik sebagai Komposter dan Ecoenzym Ramah Lingkungan di Desa Limau Manis Hamidi, Wahyu; Gusrya, Hanif; Ikmal, Muhammad; Anwar, Zulaika Azizah; Dini, Diva Permata; Nurza, Della Normareta; Aini, Sarifatul; Vilatika, Julia; Situmorang, Shinta Waty; Utama, Hafif Teguh; Rexayoda, Rama
Jurnal Pengabdian Masyarakat Bangsa Vol. 2 No. 7 (2024): September
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v2i7.1250

Abstract

Masalah sampah di Indonesia, termasuk sampah rumah tangga, rumah sakit, dan tempat umum, telah meningkat dan menjadi ancaman serius terhadap lingkungan dan kesehatan masyarakat. Sampah organik, yang menyumbang sekitar 60% dari total sampah, jika tidak dikelola dengan baik, dapat menyebabkan pemanasan global akibat pelepasan gas metana. Untuk mengatasi masalah ini, program pemanfaatan sampah organik sebagai komposter dan ecoenzym dilaksanakan oleh mahasiswa Universitas Riau di Desa Limau Manis. Melalui metode sosialisasi dan demonstrasi, program ini bertujuan untuk meningkatkan kesadaran masyarakat tentang pengelolaan sampah organik, serta memberikan solusi praktis yang mendukung keberlanjutan lingkungan dan kesejahteraan masyarakat. Hasil kegiatan menunjukkan partisipasi aktif masyarakat dalam pembuatan kompos dan ecoenzym, serta peningkatan pemahaman mereka tentang pentingnya pengelolaan sampah organik.
PROMOSI MEDIA SOSIAL DI OBJEK WISATA DEPATI VII COFFEE KOTA SUNGAI PENUH PROVINSI JAMBI Nurza, Della Normareta; Martina, Elti
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 13: Edisi I Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research is motivated by the lack of optimal use of social media by most tourist attractions in Sungai Penuh City. Depati VII Coffee is the most active and consistent tourist attraction that utilizes social media, especially Instagram, compared to other natural attractions in the region. This study aims to find out how Depati VII Coffee's social media promotion is implemented and how visitors respond to this strategy. The research method used is a quantitative approach with simple random sampling techniques, using a Likert scale closed questionnaire to visitors. The data were analyzed descriptively with the help of the IBM SPSS Statistics 27 application. The results of the study show that the promotion strategy through Instagram has been effective. The context variable obtained a mean value of 4.15 which indicates that the promotional message is considered interesting and relevant. The communication variable recorded the highest value of 4.17, indicating responsive and informative communication. The collaboration variable received a value of 3.86, describing a collaboration that is quite good but can still be improved, while the connection with a value of 3.92 shows the loyalty and attachment of followers to the Depati VII Coffee account. Keywords: Social media Promotion, Instagram, 4C Social media Marketing, Depati VII Coffee, Tourism
Co-Authors Aini, Sarifatul Anwar, Zulaika Azizah Dini, Diva Permata Gusrya, Hanif Ikmal, Muhammad Martina, Elti Rexayoda, Rama Situmorang, Shinta Waty Utama, Hafif Teguh Vilatika, Julia Wahyu Hamidi