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All Journal Economics and Digital Business Review Jurnal Ilmiah Multidisiplin Indonesia
Sari, Rukmana
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Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Engineering Physics

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Pengaruh Literasi Keuangan, Sikap Keuangan, dan Kepribadian Terhadap Perilaku Manajemen Keuangan Pada Pelaku UMKM di Kecamatan Turikale Kabupaten Maros Yulia, Ainun; Asniwati, Asniwati; Sari, Rukmana
Economics and Digital Business Review Vol. 6 No. 1 (2025): Agustus - January
Publisher : STIE Amkop Makassar

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh literasi keuangan, sikap keuangan, dan kepribadian terhadap perilaku manajemen keuangan pada pelaku UMKM di kecamatan turikale kabupaten maros. Sebanyak 112 UMKM yang di jadikan sebagai sampel penelitian. Pengumpulan data menggunakan teknik observasi, kuesioner, dan dokumentasi. Analisis data yang digunakan adalah analisis statistik deskriptif, uji normalitas, uji validitas, uji reliabilitas, dan analisis regresi linear berganda. Hasil penelitian ditemukan bahwa literasi keuangan, sikap keuangan, dan kepribadian terhadap perilaku manajemen keuangan pada pelaku UMKM di kecamatan turikale kabupaten maros berpengaruh positif dan signifikan secara parsial maupun simultan. Hal ini dapat dilihat dari hasil uji T yang menunjukkan bahwa nilai T-hitung > T-tabel dengan nilai signifikansi lebih kecil dari 0,05 yang berarti hipotesis dalam penelitian ini telah terbukti dan dapat diterima. Hasil analisis korelasi diperoleh koefisien determinasi (R) sebesar 0,729 atau 72,9% yang berarti hubungan-hubungan variabel literasi keuangan (X1), sikap keuangan (X2), kepribadian (X3) terhadap perilaku manajemen keuangan (Y) pada pelaku UMKM di kecamatan turikale kabupaten maros positif dan sangat erat.
The Effect of Financial Management Effectiveness and Digital Marketing on Strengthening Human Resource Capacity in P4S Farmer Groups Adrianah, Adrianah; Nginang, Yusra; Asniwati, Asniwati; Sari, Rukmana; Wildam, Andi Arwinda
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 7 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID), August 2025
Publisher : Sean Institute

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Abstract

This research aims to analyze the effectiveness of financial management and digital marketing implementation on strengthening human resource (HR) capacity within the P4S Farmers Group, both partially and simultaneously. This research is descriptive quantitative in nature. The population in this study was 20 people, as the population was very limited, so this population served as an illustration. Information was collected through observation, questionnaires, and documentation. The information analysis methods used were descriptive analysis, validity test, reliability test, multiple linear regression analysis, T-test and F-test correlation, and classical assumption test. The research results showed that the independent variables simultaneously had a significant and positive influence with a donation value of 7.261. Partially, the Financial Management Efficiency variable had a significant and positive influence with a t-test of 3.726, the Digital Marketing Implementation variable had no partial influence with a t-test of 1.286, and its influence was seen from R² 46.1%, the rest was influenced by other factors not examined in this research.
Kontribusi Kualitas Layanan Terhadap Kepuasan Pelanggan Pada Ghefa Therapy Center Nginang, Yusra; Asniwati, Asniwati; Adrianah, Adrianah; Sari, Rukmana
Economics and Digital Business Review Vol. 5 No. 1 (2024): Agustus - January
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i1.957

Abstract

This research aims to determine the Contribution of Service Quality to Customer Satisfaction at Ghefa Therapy Center both partially and simultaneously. This study employs quantitative descriptive research. The population in this research is all customers of Ghefa Therapy Center, and the sample taken as respondents is 100 people, selected through random sampling. Data collection is conducted through observation techniques and structured questionnaires. The data analysis techniques used include descriptive analysis, validity test, reliability test, multiple linear regression analysis, correlation test, T-test, F-test, and classical assumption test. The research results indicate that simultaneously, the independent variables have a significant and positive effect with a contribution value of 31%, and the rest is influenced by other variables. Partially, all variables have a positive effect, with staff courtesy and information openness being the most significantly and positively influential.
Co-Authors Adrianah, Adrianah Asniwati Nginang, Yusra Wildam, Andi Arwinda Yulia, Ainun