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All Journal Economics and Digital Business Review Economics and Business Journal Jurnal Ilmiah Multidisiplin Indonesia Tepak Sirih : Jurnal Pengabdian Kepada Masyarakat Madani
Sari, Rukmana
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Engineering Physics Other

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Pengaruh Literasi Keuangan, Sikap Keuangan, dan Kepribadian Terhadap Perilaku Manajemen Keuangan Pada Pelaku UMKM di Kecamatan Turikale Kabupaten Maros Yulia, Ainun; Asniwati, Asniwati; Sari, Rukmana
Economics and Digital Business Review Vol. 6 No. 1 (2025): Agustus - January
Publisher : STIE Amkop Makassar

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh literasi keuangan, sikap keuangan, dan kepribadian terhadap perilaku manajemen keuangan pada pelaku UMKM di kecamatan turikale kabupaten maros. Sebanyak 112 UMKM yang di jadikan sebagai sampel penelitian. Pengumpulan data menggunakan teknik observasi, kuesioner, dan dokumentasi. Analisis data yang digunakan adalah analisis statistik deskriptif, uji normalitas, uji validitas, uji reliabilitas, dan analisis regresi linear berganda. Hasil penelitian ditemukan bahwa literasi keuangan, sikap keuangan, dan kepribadian terhadap perilaku manajemen keuangan pada pelaku UMKM di kecamatan turikale kabupaten maros berpengaruh positif dan signifikan secara parsial maupun simultan. Hal ini dapat dilihat dari hasil uji T yang menunjukkan bahwa nilai T-hitung > T-tabel dengan nilai signifikansi lebih kecil dari 0,05 yang berarti hipotesis dalam penelitian ini telah terbukti dan dapat diterima. Hasil analisis korelasi diperoleh koefisien determinasi (R) sebesar 0,729 atau 72,9% yang berarti hubungan-hubungan variabel literasi keuangan (X1), sikap keuangan (X2), kepribadian (X3) terhadap perilaku manajemen keuangan (Y) pada pelaku UMKM di kecamatan turikale kabupaten maros positif dan sangat erat.
Pengembangan Program Pemasaran untuk Meningkatkan Brand Awareness pada Taman Kanak-Kanak Akhlakul Karimah Nginang, Yusra; Adrianah, Adrianah; Asniwati, Asniwati; Sari, Rukmana
Economics and Digital Business Review Vol. 5 No. 2 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i2.1578

Abstract

Penelitian ini bertujuan untuk mengembangkan program pemasaran yang efektif guna meningkatkan brand awareness pada TK Akhlakul Karimah. TK Akhlakul Karimah adalah lembaga pendidikan yang fokus pada pembentukan karakter dan akhlak mulia pada anak usia dini. Meskipun memiliki program pendidikan yang berkualitas, TK Akhlakul Karimah menghadapi tantangan dalam meningkatkan kesadaran merek di kalangan masyarakat luas. Metode penelitian yang digunakan adalah metode kualitatif dengan pendekatan studi kasus. Data dikumpulkan melalui wawancara mendalam dengan pihak manajemen sekolah, observasi langsung, serta analisis dokumen dan materi promosi yang ada. Hasil penelitian menunjukkan bahwa meskipun TK Akhlakul Karimah memiliki program pendidikan yang unggul, masih terdapat kekurangan dalam strategi pemasaran yang diterapkan. Program pemasaran yang dikembangkan dalam penelitian ini meliputi berbagai aspek, seperti peningkatan aktivitas promosi melalui media sosial, penyelenggaraan event terbuka untuk masyarakat, kerjasama dengan komunitas lokal, serta peningkatan kualitas konten promosi yang menggambarkan nilai-nilai unik dari TK Akhlakul Karimah. Implementasi program ini diharapkan dapat meningkatkan kesadaran merek dan menarik minat orang tua untuk mendaftarkan anak-anak mereka di TK Akhlakul Karimah. Hasil penelitian ini diharapkan dapat memberikan kontribusi praktis bagi TK Akhlakul Karimah dalam mengembangkan strategi pemasaran yang efektif, serta menjadi referensi bagi lembaga pendidikan lainnya yang menghadapi tantangan serupa dalam meningkatkan brand awareness.
The Effect of Financial Management Effectiveness and Digital Marketing on Strengthening Human Resource Capacity in P4S Farmer Groups Adrianah, Adrianah; Nginang, Yusra; Asniwati, Asniwati; Sari, Rukmana; Wildam, Andi Arwinda
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 7 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID), August 2025
Publisher : Sean Institute

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Abstract

This research aims to analyze the effectiveness of financial management and digital marketing implementation on strengthening human resource (HR) capacity within the P4S Farmers Group, both partially and simultaneously. This research is descriptive quantitative in nature. The population in this study was 20 people, as the population was very limited, so this population served as an illustration. Information was collected through observation, questionnaires, and documentation. The information analysis methods used were descriptive analysis, validity test, reliability test, multiple linear regression analysis, T-test and F-test correlation, and classical assumption test. The research results showed that the independent variables simultaneously had a significant and positive influence with a donation value of 7.261. Partially, the Financial Management Efficiency variable had a significant and positive influence with a t-test of 3.726, the Digital Marketing Implementation variable had no partial influence with a t-test of 1.286, and its influence was seen from R² 46.1%, the rest was influenced by other factors not examined in this research.
Kontribusi Kualitas Layanan Terhadap Kepuasan Pelanggan Pada Ghefa Therapy Center Nginang, Yusra; Asniwati, Asniwati; Adrianah, Adrianah; Sari, Rukmana
Economics and Digital Business Review Vol. 5 No. 1 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i1.957

Abstract

This research aims to determine the Contribution of Service Quality to Customer Satisfaction at Ghefa Therapy Center both partially and simultaneously. This study employs quantitative descriptive research. The population in this research is all customers of Ghefa Therapy Center, and the sample taken as respondents is 100 people, selected through random sampling. Data collection is conducted through observation techniques and structured questionnaires. The data analysis techniques used include descriptive analysis, validity test, reliability test, multiple linear regression analysis, correlation test, T-test, F-test, and classical assumption test. The research results indicate that simultaneously, the independent variables have a significant and positive effect with a contribution value of 31%, and the rest is influenced by other variables. Partially, all variables have a positive effect, with staff courtesy and information openness being the most significantly and positively influential.
The Role of Entrepreneurship Courses in Shaping Students' Business Character and Interests in the Digital Era (Case Study of STIMI YAPMI Makassar Students Class of 2023) Adrianah, Adrianah; Sari, Rukmana; Nginang, Yusra; Hawania, Siti
Economics and Business Journal (ECBIS) Vol. 4 No. 3 (2026): March
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i3.318

Abstract

This research aims to analyze the role of the Entrepreneurship Course (MK) in shaping entrepreneurial character and fostering business interest in STIMI YAPMI Makassar Class of 2023 students in the midst of the challenges of the digital era. The research method used was qualitative descriptive with data collection techniques through observation, interviews, and questionnaires of 30 respondents. The results of the study show that MK Entrepreneurship makes a significant contribution (90%) in increasing self-efficacy and student courage in taking business risks. In the context of interest, as many as 83% of respondents stated that they were interested in building a digital-based business, especially through social commerce platforms and digital resellers. However, the main obstacles found are limited financial capital and the need for technical assistance related to advanced digital marketing. In conclusion, entrepreneurship education at STIMI YAPMI Makassar has succeeded in building a strong character foundation, but it is necessary to strengthen the business incubation aspect so that students' interests can be realized into sustainable business units.
Penguatan Manajemen Keuangan Usaha Lobster Air Tawar pada Badan Usaha Milik Desa (BUMDES) Bumi Paccellekang Sejahtera Yusra Nginang, Yusra; Sari, Rukmana; Mursalim; Riswan
Tepak Sirih : Jurnal Pengabdian Masyarakat Madani Vol. 5 No. 1 (2026): Tepak Sirih : Jurnal Pengabdian Kepada Masyarakat Madani
Publisher : LPPM Universitas Pasir Pengaraian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30606/jpmm.v5i1.4238

Abstract

BUMDES Bumi Paccellekang Sejahtera memiliki unit usaha budidaya lobster air tawar yang berpotensi meningkatkan pendapatan desa dan kesejahteraan masyarakat. Namun, dalam pelaksanaannya masih ditemui permasalahan pada aspek manajemen keuangan, seperti belum tertibnya pencatatan keuangan, belum tersusunnya laporan keuangan usaha, serta lemahnya pengelolaan arus kas sebagai dasar pengambilan keputusan. Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk memperkuat manajemen keuangan usaha lobster air tawar pada BUMDES Bumi Paccellekang Sejahtera melalui peningkatan kapasitas pengelola BUMDES. Metode pelaksanaan meliputi sosialisasi, pelatihan manajemen keuangan usaha, pendampingan pencatatan dan penyusunan laporan keuangan, serta evaluasi hasil kegiatan. Luaran dari kegiatan ini berupa peningkatan pemahaman pengelola BUMDES terhadap manajemen keuangan usaha, tersedianya pencatatan dan laporan keuangan sederhana, serta meningkatnya kemampuan BUMDES dalam mengelola usaha lobster air tawar secara transparan dan berkelanjutan.
Co-Authors Adrianah, Adrianah Asniwati Hawania, Siti Mursalim Nginang, Yusra Wildam, Andi Arwinda Yulia, Ainun Yusra Nginang, Yusra