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All Journal Jurnal Ekonomi Celebes Journal of Community Services
Hasanuddin, Askari
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Humanities Economics, Econometrics & Finance Education Social Sciences

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Hilirisasi Pengembangan Agrowisata Berbasis Agribisnis Dalam Peningkatkan Pendapatan Petani Di Desa Kanreapia Hasanuddin, Arnas; Risman, Risman; Hasanuddin, Askari
Celebes Journal of Community Services Vol. 4 No. 2 (2025): June - November
Publisher : STIE Amkop Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/celeb.v4i2.3241

Abstract

Pemberdayaan Kemitraan Masyarakat (PKM-PM) ini bertujuan untuk memberdayakan petani di Desa Kanreapia, Kecamatan Tombolo Pao, Kabupaten Gowa melalui hilirisasi pengembangan agrowisata berbasis agribisnis. Potensi pertanian hortikultura yang besar di desa ini belum sepenuhnya dimanfaatkan sebagai sumber ekonomi kreatif dan wisata edukatif. Kegiatan ini dilaksanakan dengan pendekatan partisipatif melalui kemitraan antara mahasiswa, petani, pemerintah desa, dan kelompok sadar wisata. Metode yang digunakan meliputi pelatihan manajemen agribisnis, pengolahan hasil pertanian bernilai tambah, pengembangan paket wisata tani, serta penerapan strategi pemasaran digital. Hasil kegiatan menunjukkan peningkatan keterampilan kewirausahaan petani, terbentuknya produk olahan lokal seperti teh herbal dan sayuran kemasan siap jual, serta bertambahnya kunjungan wisata ke Desa Kanreapia. Melalui model hilirisasi ini, petani tidak hanya menjadi produsen bahan mentah tetapi juga pelaku aktif dalam rantai nilai agrowisata. Program ini berhasil meningkatkan pendapatan petani secara bertahap dan memperkuat kemandirian ekonomi masyarakat desa secara berkelanjutan.
Strategy to Create Market-Oriented Business Opportunities, Innovation, and Products to Improve Marketing Performance in the Tourism Industry in South Sulawesi Remmang, Hasanuddin; Hasanuddin, Arnas; Hasanuddin, Ahmad Anzhari; Hasanuddin, Askari; Amelia, Auditya
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

This research has analyzed the effect of market orientation, innovation and product orientation toward competitive advantage to increase marketing performance. This riset formula is how to create competitive advantage to increase marketing performance. Population which has selected in this research is small and medium scale clothing industry at Semarang. Those are 137 industries. Total sample in this research are 67 industries. Collecting data used questioner, with score start from 1 (very disagree) to 10 (really agree). Analyzed data tool which has been used is SEM (Structural Equation Model) through AMOS program 6.0. The result of data analyze showed that research model can be accepted with goodness of fit, they are chi – square = 234,552; probability = 0,058; GFI = 0,873; AGFI = 0,84; TLI = 0,985; CFI = 0,987; CMIN/DF = 1,61; and RMSEA = 0,033. All hypothesis can be accepted after SEM analyzes conducted. This matter means market orientation, innovation and entrepreneurship orientation have positive affect and significant toward competitive advantage. Then competitive advantage has positive affect and significant toward marketing performance. General conclusion from result of the model test which has applied to small and medium scale clothing industry at Semarang showed that competitive advantage can be reached through market orientation, innovation and entrepreneurship orientation, from there competitive advantage which has been produced by the industry can increase marketing performance. This research has given some research limitation and also give agenda for the next research.
Co-Authors Amelia, Auditya Hasanuddin Remmang, Hasanuddin Hasanuddin, Ahmad Anzhari Hasanuddin, Arnas Risman Risman