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All Journal Jurnal Ilmu Manajemen Advantage Economics and Business Journal META - JOURNAL
Zulkarnain, Muhammad Qadafi
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Economics, Econometrics & Finance Social Sciences

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Effectiveness of Government Business Incubators in Stimulating The Growth of UMKM in Makassar City Zulkarnain, Muhammad Qadafi; Sahabuddin, Romansyah; Amin, Andi Nurzakiah; Sulolipu, Andi Annisa
Economics and Business Journal (ECBIS) Vol. 3 No. 2 (2025): January
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v3i2.187

Abstract

This study aims to analyze the effectiveness of the Government Business Incubators in encouraging the growth of MSMEs in Makassar City. Using a qualitative approach and case study research design, this study explores the experiences and perceptions of MSME actors and incubator managers regarding the impact of incubation on their business development. Data were collected through in-depth interviews, participant observation, and documentation related to the incubation program run by Makassar Technopark and Makassar City Business Incubator. The results of the study indicate that business incubators have a positive impact on improving managerial skills, wider market access, and strong business networks for MSMEs. However, there are challenges related to the suitability of training materials to the needs of specific sectors, difficulties in accessing capital, and limited time that MSME actors can invest in participating in the incubation program. Lack of ongoing mentoring after the incubation is complete is also one of the obstacles faced by business actors. Therefore, this study recommends adjusting the incubation program to be more relevant to the needs of each MSME sector, as well as increasing post-incubation support to ensure business sustainability.
The Influence of Business Incubators on Entrepreneurial Economy in Makassar City, Makassar District East bara-baraya village Zulkarnain, Muhammad Qadafi; Tawe, Amiruddin; Rakib, Muhammad; Sulolipu, Andi Annisa
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 2 No 4 (2025): April
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v2i4.335

Abstract

In recent decades, entrepreneurship has become one of the main pillars of economic development, especially in developing countries such as Indonesia. Makassar City, as one of the economic centers in Eastern Indonesia, has an important role in encouraging the growth of the small and medium enterprise (SME) sector. One of the efforts made by the government and various institutions is to develop a Business Incubator Program, which aims to accelerate the growth of entrepreneurs through educational support, training, and guidance. In Makassar District, Bara-Baraya Timur Village, the development of local entrepreneurs is getting more attention. Business incubators in this area offer programs to help local entrepreneurs develop business skills, increase access to capital, and open wider networks. Although business incubators have proven successful in various countries, their implementation in each region can certainly provide different results, depending on the characteristics of the economic and social environment. In Bara-Baraya Timur Village, there are several challenges faced by one of the local entrepreneurs interviewed by the researcher, such as lack of management skills, and increasingly tight competition. Therefore, the researcher decided to conduct further research on “The influence of business incubators on the entrepreneurial economy in Makassar City, Bara-Baraya Timur Village”.
The Influence of Digital Marketing and Brand Image on Local Product Purchase Decisions Among Gen Z Zulkarnain, Muhammad Qadafi
Jurnal Ilmu Manajemen Advantage Vol. 9 No. 2 (2025): Desember 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v9i2.1803

Abstract

This study aims to analyze the influence of digital marketing and brand image on the purchase decisions of local products among Generation Z. A quantitative approach was employed using an online survey, targeting Generation Z consumers who have previously purchased local products. The sample was selected purposively, and the data were analyzed using Partial Least Squares–Structural Equation Modelling (PLS-SEM). The number of respondents needed is around 150–250. The findings indicate that digital marketing positively affects purchase decisions both directly and indirectly through brand image as a mediating variable. Brand image plays a crucial role in strengthening the relationship between digital marketing activities and purchase behaviour. The novelty of this study lies in its focus on Generation Z's purchasing patterns within the context of Indonesian local products. The study suggests that businesses should optimize authentic, interactive digital marketing strategies to enhance their brand image.
Co-Authors Amin, Andi Nurzakiah Muhammad Rakib Romansyah Sahabuddin Sulolipu, Andi Annisa Tawe, Amiruddin