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All Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Madani: Multidisciplinary Scientific Journal
Yulianingsih, Silvi
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Analisis Strategi Pemasaran Digital Dalam Meningkatkan Penjualan Produk Indihome PT Telekomunikasi Selular Branch Karawang-Purwakarta Yulianingsih, Silvi; Mulyadi, Dedi; S, Sungkono
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 7 (2024): Madani, Vol 2. No. 7, 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12683969

Abstract

This research aims to analyze the digital marketing strategy implemented by PT Telekomunikasi Selular, especially in the Karawang - Purwakarta branch, in an effort to increase sales of IndiHome products. In the current digital era, marketing through digital media is one of the key factors in achieving higher sales targets. This research uses a qualitative descriptive approach with a case study method to get an in-depth picture of the implementation of digital marketing strategies. Data was collected through in-depth interviews with the marketing team and document analysis related to the marketing strategies used. The research results show that the use of social media and paid advertising campaigns are the main strategies used. The effectiveness of these strategies is demonstrated by the significant increase in the number of customers and sales of IndiHome products in the research period. The conclusions of this research indicate that the right digital marketing strategy can significantly increase product sales.
Peran Promosi Media Sosial Terhadap Peningkatan Penjualan: Pisang Nyapnyap Karawang Yulianingsih, Silvi; Retnosary, Rieke; Yani, Dini
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4155

Abstract

This research on the Pisang Nyapnyap business aims to identify and analyse the most effective forms of social media promotion for reaching customers, increasing sales, and expanding the market for banana-based culinary products. Social media has become one of the most crucial marketing tools for modern businesses to broaden their market reach and enchance customer engagement. Platform such as Instagram, Facebook, and WhatsApp have emerged as essential chsnnels for entrepreneurs to extend their marketing outreach, strengthen customer relationships, and raise brand awareness. This case study employs a qualitative descriptive method, focusing on the Pisang Nyapnyap business located in Kalangsari Village, Rengasdengklok Sub-district, Karawang Regency, West Java. Data were collected through interviews, observations, and analysis of the social media content utilised by the business. The findings reveral that the implementation of social media promotion via Instagram and WhatsApp has significantly boosted sales volume and widened the market reach, positively contributing to the growth of the Pisang Nyapnyap bussiness. The social media promotion strategy, creative content, and responsiveness to market demands have proven effective in maintaining business growth, increasing sales, attracting a broader customer base, and enchaning customer loyalty through innovative product variations and strategic promotions. Consistency in promotional efforts remains esseential to sustaining and improving sales performance. Furthermore, utilising analytical tools provided by platforms such as Instagram Insights in vital for evaluating promotional effectiveness and guiding future marketing strategies.
Co-Authors Retnosary, Rieke S, Sungkono Yani, Dini