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All Journal JURNAL PENDIDIKAN TAMBUSAI Madani: Multidisciplinary Scientific Journal
Lubis, Dessy Masliani Br.
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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Strategi Pemasaran Usaha Mikro Kecil Menengah (UMKM) di Era Digital Panjaitan, Suriadi; Lubis, Dessy Masliani Br.
Madani: Jurnal Ilmiah Multidisiplin Vol 1, No 12 (2024): Madani, Vol. 1 No. 12 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10442665

Abstract

Marketing strategy is very important for a company because it is a means of achieving company goals. Therefore, small and medium businesses also need to implement marketing strategies. Micro, Small and Medium Enterprises (MSMEs) expand employment opportunities, provide comprehensive economic services to local communities, play a role in smoothing and increasing community income, encouraging economic growth and achieving national goals and achieving the goal of stability. The purpose of this article is to understand the function of marketing strategies, as well as describe the marketing strategies carried out by MSMEs in facing competition in the digital era. This research method uses a qualitative approach with literature studies by collecting and analyzing several relevant articles and books. From this research the author found 3 (three) discussion results, namely (1) revealing understanding of micro, small and medium enterprises (MSMEs), (2) analyzing the function of marketing strategies in entrepreneurship, (3) describing MSME marketing strategies in the digital era.
Komunikasi Interpersonal dalam Konteks Pendidikan dan Pembentukan Karakter Ramadhani, Putri Suci; Lubis, Dessy Masliani Br.; Sembiring, Desi Fitriyani; Aswaruddin, Aswaruddin
Jurnal Pendidikan Tambusai Vol. 9 No. 1 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Komunitas interpersonal dalam dunia pendidikan memainkan peran penting dalam pembentukan karakter peserta didik. Hubungan interpersonal yang terjalin antara guru, siswa, dan lingkungan sekolah menciptakan ekosistem pembelajaran yang kondusif untuk menanamkan nilai-nilai moral, etika, dan sosial. Penelitian ini bertujuan untuk mengidentifikasi bagaimana hubungan interpersonal yang baik dapat memengaruhi perkembangan karakter siswa, serta peran komunitas sekolah dalam membangun budaya saling menghormati dan kerjasama. Dengan menggunakan metode studi kasus pada salah satu sekolah berbasis karakter, ditemukan bahwa faktor utama pembentukan karakter terletak pada komunikasi yang efektif, empati antarindividu, dan penerapan nilai-nilai keislaman dalam setiap aktivitas pendidikan. Hasil penelitian menunjukkan bahwa komunitas interpersonal yang positif dapat meningkatkan rasa tanggung jawab, kedisiplinan, dan integritas siswa, sekaligus menciptakan lingkungan belajar yang inklusif dan harmonis.
Co-Authors Aswaruddin, Aswaruddin Muhammad Luthfi Panjaitan, Suriadi Sembiring, Desi Fitriyani