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Rencana Bisnis dalam Meningkatkan Usaha UMKM di Era Digitalisasi Margolang, Ade Irvan; Silalahi, Khairul Amri; Nst, M Rezi Syahbanda
Madani: Jurnal Ilmiah Multidisiplin Vol 1, No 12 (2024): Madani, Vol. 1 No. 12 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10449125

Abstract

This business plan is designed to advance Micro, Small and Medium Enterprises (UMKM) in facing the challenges and opportunities of the digitalization era. In this context, the main focus is to implement a comprehensive digitalization strategy. First, involving UMKM in online platforms to increase market visibility and reachability. Second, adopt an effective digital marketing strategy, including the use of social media, SEO and data-based campaigns. Based on technological innovation, this plan aims to have a positive impact on the growth of UMKM, depict realistic growth projections, and provide adaptation strategies to changing digital market trends. It is hoped that the steps proposed in this business plan will strengthen the competitiveness of UMKM in the digital era, creating a business environment that is sustainable and responsive to dynamic changes in the digital economy.
Channeling the Concern for Education, Strengthening the Unity by Serving the Community Harahap, Hasriyati; Savitri, Intan; Nst, M Rezi Syahbanda
The Future of Education Journal Vol 4 No 1 (2025)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v4i1.376

Abstract

This research discusses the role of higher education institutions in community service as the implementation of the Tri Dharma of Higher Education, particularly in the fields of education and social welfare. Through the community service activities in Kota Pari Village, this study explores the interaction between students and the community in identifying and seeking solutions to social problems. The results of the study indicate that this service not only strengthens social relationships but also provides valuable experiences for students in understanding social realities. Additionally, this activity serves as an effective means for the application of knowledge and the development of leadership character and social awareness. This research is expected to serve as a basis for the development of more effective and sustainable community service programs in the future.