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All Journal Madani: Multidisciplinary Scientific Journal TOFEDU: The Future of Education Journal
Nst, M Rezi Syahbanda
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Journal : Madani: Multidisciplinary Scientific Journal

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Rencana Bisnis dalam Meningkatkan Usaha UMKM di Era Digitalisasi Margolang, Ade Irvan; Silalahi, Khairul Amri; Nst, M Rezi Syahbanda
Madani: Jurnal Ilmiah Multidisiplin Vol 1, No 12 (2024): Madani, Vol. 1 No. 12 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10449125

Abstract

This business plan is designed to advance Micro, Small and Medium Enterprises (UMKM) in facing the challenges and opportunities of the digitalization era. In this context, the main focus is to implement a comprehensive digitalization strategy. First, involving UMKM in online platforms to increase market visibility and reachability. Second, adopt an effective digital marketing strategy, including the use of social media, SEO and data-based campaigns. Based on technological innovation, this plan aims to have a positive impact on the growth of UMKM, depict realistic growth projections, and provide adaptation strategies to changing digital market trends. It is hoped that the steps proposed in this business plan will strengthen the competitiveness of UMKM in the digital era, creating a business environment that is sustainable and responsive to dynamic changes in the digital economy.
Co-Authors Harahap, Hasriyati Margolang, Ade Irvan Savitri, Intan Silalahi, Khairul Amri