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All Journal Buana Ilmu Riset Ilmu Manajemen Bisnis dan Akuntansi
Shandikha Arya Yudha Rahman
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice

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PERAN AKUN MEDIA SOSIAL BERBASIS CONTENT MARKETINNG PADA MINAT BERKUNJUNG WISATAWAN PADA ERA DIGITAL (STUDI KASUS KAMPUNG KOPI MERKARBUANA) Shandikha Arya Yudha Rahman; Zenita Apriani
BUANA ILMU Vol 8 No 2 (2024): Buana Ilmu
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/bi.v8i2.7741

Abstract

Pariwisata merupakan industri yang berperan penting dalam meningkatkan pendapatan. Indonesia merupakan negara dengan keindahan alam dan keanekaragaman budaya, sehingga industri pariwisata perlu dikembangkan. Di Kabupaten Karawang terdapat daerah Desa Mekarbuana, yang dapatdi ibaratkan sebagai puncak Karawang. Desa ini terletak di puncak pegunungan Sanggabuana. Pemasaran pariwisata pada era digital ini bertumpu pada konten media sosial yang berfokus pada konten travel, ini juga yang menjadi sumber informasi bagi calon pengunjung. Salah satu daya tarik utamainternet adalah media sosial. Media sosial menjadi ruang baru bagi netizen (pengguna internet), pengguna internet dapat berkomunikasi secara online dan bersentuhan langsung dengan netizen lainnya. Penelitian ini menggunakan dua set data yang terdiri dari data primer dan data sekunder. Informasi dasar diperoleh dari hasil penyebaran kuesioner oleh peneliti kepada responden, penyebaran kuesioner dilakukan secara online. Hubungan antara variabel content marketing dan minat kunjungan adalah 0,822 menunjukkan hubungan yang sangat erat antara variabel content marketing dan minat kunjungan. R square 0,714 atau koefisien determinasi berarti 71,4% minat kunjungan dapat dijelaskan oleh variabel content marketing sedangkan sisanya dijelaskan sebab lain.
Pengaruh Kompetensi SDM Terhadap Kinerja Usaha pada UMKM Sentra Kertabumi Karawang Zenita Apriani; Shandikha Arya Yudha Rahman; Dini Yani; Ery Rosmawati
Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 1 (2025): Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i1.1586

Abstract

The development of the MSME culinary industry is currently increasing, because culinary is a daily need for society. However, along with the development of the culinary era, it has not only become a consumer product, but now culinary has become a lifestyle for people. This research aims to determine the influence of entrepreneurial competence on the performance of Kertabumi Karawang MSMEs. This research uses quantitative research. The data collection techniques used are questionnaires, interviews, and observation of conditions at the research site. Testing the hypothesis in this research uses simple regression analysis. The results of this research show that competency has a significant positive effect on MSME business performance, increasing HR competency is a key strategy for improving MSME performance in the Kertabumi Karawang Center. Implementing competency improvement programs can help MSMEs become more competitive in local and regional markets.
Strategi Optimasi Digital Marketing dalam Upaya Meningkatkan Omset Penjualan Ayam Geprek Sambal Ijo Dua Putri pada Platform E-Commerce Dini Yani; Dexi Triadinda; Zenita Apriani; Shandikha Arya Yudha Rahman
Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 1 (2025): Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i1.1587

Abstract

By using Digital Marketing, business actors are expected to be able to increase sales well gradually. Ayam Geprek Sambal Ijo Dua Putri, which has been established since 2018 and owned by Mrs. Onik, is an MSME that has grown and developed its business. Strategically located on Jl. HS. Ronggo Waluyo, Puseur Jaya, Telukjambe Timur, Karawang, this stall offers geprek chicken with delicious green chili sauce and affordable prices. In facing the digital era, Mrs. Onik, as the owner of Ayam Geprek Sambal Ijo Dua Putri, has wisely recognized the potential of online marketing as the key to the success of her business. With a daily turnover of 4 million rupiah through offline channels, as well as their success in collaborating with Shopee Food and Grab Food, the next step taken is to expand their presence in the digital realm. Marketing through social media platforms, especially Instagram, and the use of banners as a strategy to attract consumers, are considered strategic steps that will allow them to reach more potential customers. The selection of Ayam Geprek Sambal Ijo Dua Putri as the focus of the research is very appropriate because of its strategic location, right on the side of the road, making it the main choice for many people passing by.
Co-Authors Dexi Triadinda Dini Yani Ery Rosmawati Zenita Apriani