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All Journal Buana Ilmu Jurnal Buana Pengabdian Journal Of Resource Management, Economics And Business (REMICS) Jurnal Manajemen Riset Inovasi Riset Ilmu Manajemen Bisnis dan Akuntansi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies International Journal of Economics and Management Research
Zenita Apriani
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Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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PERAN AKUN MEDIA SOSIAL BERBASIS CONTENT MARKETINNG PADA MINAT BERKUNJUNG WISATAWAN PADA ERA DIGITAL (STUDI KASUS KAMPUNG KOPI MERKARBUANA) Shandikha Arya Yudha Rahman; Zenita Apriani
BUANA ILMU Vol 8 No 2 (2024): Buana Ilmu
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/bi.v8i2.7741

Abstract

Pariwisata merupakan industri yang berperan penting dalam meningkatkan pendapatan. Indonesia merupakan negara dengan keindahan alam dan keanekaragaman budaya, sehingga industri pariwisata perlu dikembangkan. Di Kabupaten Karawang terdapat daerah Desa Mekarbuana, yang dapatdi ibaratkan sebagai puncak Karawang. Desa ini terletak di puncak pegunungan Sanggabuana. Pemasaran pariwisata pada era digital ini bertumpu pada konten media sosial yang berfokus pada konten travel, ini juga yang menjadi sumber informasi bagi calon pengunjung. Salah satu daya tarik utamainternet adalah media sosial. Media sosial menjadi ruang baru bagi netizen (pengguna internet), pengguna internet dapat berkomunikasi secara online dan bersentuhan langsung dengan netizen lainnya. Penelitian ini menggunakan dua set data yang terdiri dari data primer dan data sekunder. Informasi dasar diperoleh dari hasil penyebaran kuesioner oleh peneliti kepada responden, penyebaran kuesioner dilakukan secara online. Hubungan antara variabel content marketing dan minat kunjungan adalah 0,822 menunjukkan hubungan yang sangat erat antara variabel content marketing dan minat kunjungan. R square 0,714 atau koefisien determinasi berarti 71,4% minat kunjungan dapat dijelaskan oleh variabel content marketing sedangkan sisanya dijelaskan sebab lain.
THE INFLUENCE OF COMPENSATION AND WORK MOTIVATION ON EMPLOYEE JOB SATISFACTION IN THE YOROZU AUTOMOTIVE INDONESIA COMPANY Andini; Aji Tuhagana; Zenita Apriani
Journal Of Resource Management, Economics And Business Vol. 3 No. 1 (2024): Journal Of Resource Management, Economics And Business (REMICS)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/remics.v3i1.119

Abstract

Purpose: This study aims to determine the influence of compensation and work motivation on employee job satisfaction at PT Yorozu Automotive Indonesia. Research Methodology: The study used a questionnaire as the instrument and a sample of 64 employees. Associative research was employed to understand the influence between the independent and dependent variables through multiple linear regression. Results: The results show that compensation has a positive influence on employee job satisfaction, work motivation has a positive influence on employee job satisfaction, and both compensation and work motivation have a positive influence on employee job satisfaction. Limitations: The study was limited to PT Yorozu Automotive Indonesia, and the findings may not be generalizable to other organizations. Contribution: The findings of this study can be useful for human resource management, particularly in the automotive industry, to understand the importance of compensation and work motivation in enhancing employee job satisfaction.
THE INFLUENCE OF COMPETENCE AND WORK MOTIVATION ON EMPLOYEE PERFORMANCE PT. YOROZU AUTOMOTIVE INDONESIA Nika Yulianisa; Aji Tuhagana; Zenita Apriani
Journal Of Resource Management, Economics And Business Vol. 3 No. 1 (2024): Journal Of Resource Management, Economics And Business (REMICS)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/remics.v3i1.122

Abstract

Purpose: The purpose of this study was to determine the effect of competence and work motivation on employee performance. Research Methodology: This study used a quantitative approach through multiple linear regression analysis and data processing was carried out using SPSS27. The primary data source was obtained by distributing questionnaires to employees of PT Yorozu Automotive Indonesia. The population was 176 employees, with a sample size of 64 employees calculated using the Slovin formula. Results: The results obtained are that there is no partial influence of competence on the performance of employees of PT. Yorozu Automotive Indonesia with a value of 1,284 and a significant level of 0.001. However, there is a partial influence of work motivation on the performance of employees of PT. Yorozu Automotive Indonesia with a value of 7,965 and a significant level of 0.001. Additionally, there is a simultaneous influence between the variables Competence (X1) and Work Motivation (X2) on Employee Performance (Y) with a value of 108,081 and a sig level of 0.001. Limitations: The study is limited to a specific company, PT Yorozu Automotive Indonesia, and the sample size may not be representative of the entire population. Contribution: The findings of this study contribute to the understanding of the importance of work motivation in enhancing employee performance, especially in the context of the automotive industry.
Pengaruh Kompetensi SDM Terhadap Kinerja Usaha pada UMKM Sentra Kertabumi Karawang Zenita Apriani; Shandikha Arya Yudha Rahman; Dini Yani; Ery Rosmawati
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 1 (2025): Februari: Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i1.1586

Abstract

The development of the MSME culinary industry is currently increasing, because culinary is a daily need for society. However, along with the development of the culinary era, it has not only become a consumer product, but now culinary has become a lifestyle for people. This research aims to determine the influence of entrepreneurial competence on the performance of Kertabumi Karawang MSMEs. This research uses quantitative research. The data collection techniques used are questionnaires, interviews, and observation of conditions at the research site. Testing the hypothesis in this research uses simple regression analysis. The results of this research show that competency has a significant positive effect on MSME business performance, increasing HR competency is a key strategy for improving MSME performance in the Kertabumi Karawang Center. Implementing competency improvement programs can help MSMEs become more competitive in local and regional markets.
Strategi Optimasi Digital Marketing dalam Upaya Meningkatkan Omset Penjualan Ayam Geprek Sambal Ijo Dua Putri pada Platform E-Commerce Dini Yani; Dexi Triadinda; Zenita Apriani; Shandikha Arya Yudha Rahman
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 1 (2025): Februari: Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i1.1587

Abstract

By using Digital Marketing, business actors are expected to be able to increase sales well gradually. Ayam Geprek Sambal Ijo Dua Putri, which has been established since 2018 and owned by Mrs. Onik, is an MSME that has grown and developed its business. Strategically located on Jl. HS. Ronggo Waluyo, Puseur Jaya, Telukjambe Timur, Karawang, this stall offers geprek chicken with delicious green chili sauce and affordable prices. In facing the digital era, Mrs. Onik, as the owner of Ayam Geprek Sambal Ijo Dua Putri, has wisely recognized the potential of online marketing as the key to the success of her business. With a daily turnover of 4 million rupiah through offline channels, as well as their success in collaborating with Shopee Food and Grab Food, the next step taken is to expand their presence in the digital realm. Marketing through social media platforms, especially Instagram, and the use of banners as a strategy to attract consumers, are considered strategic steps that will allow them to reach more potential customers. The selection of Ayam Geprek Sambal Ijo Dua Putri as the focus of the research is very appropriate because of its strategic location, right on the side of the road, making it the main choice for many people passing by.
Pengaruh Pengalaman Kerja dan Pelatihan Kerja Terhadap Kinerja Karyawan Engineering Maintenance PT XYZ Iman; Aji Tuhagana; Zenita Apriani
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.4471

Abstract

Company's excellence center will be achieved with competent human resources towards the company's rapid competitiveness. This study aims to investigate how work experience and job training affect employee performance in the Engineering Maintenance Department Organisation at PT XYZ. Population and sample for this study included Engineering and Maintenance employees at PT XYZ. The research utilized multiple linear regression analysis as the primary method to examine the relationships between the variables. A quantitative approach was employed. Research sample was chosen using saturated sampling technique, the study involved a total of 35 respondents. Data analysis results indicate that work experience and job training significantly impact employee performance. According to the coefficient of determination test results, training and compensation contribute 43.2% to employee performance. From this research it is recommended to PT XYZ increase investment in training and develop strategies to enhance employee performance. This should help improve the quality standards of employee performance through training, enabling employees to gain more valuable experience, maintain a smooth production process, and produce high-quality goods.
Analisis Kompetensi, Produktivitas Kerja, dan Kinerja Pegawai pada Pusat Pengelolaan Pendapatan Daerah Wilayah Karawang Lilis Fitriyani; Aji Tuhagana; Zenita Apriani
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.4602

Abstract

This research aims to find out and understand the results of competency analysis, work productivity and employee performance at the P3DW Karawang Office. This research uses qualitative methods with a descriptive approach, and data is collected through interviews, observation and documentation. The research results show that employee competency at the P3DW Karawang Office is good, but special training and providing equal development opportunities for all employees are still needed to improve their skills. Employee work productivity is considered quite good, supported by effective communication and cooperation with superiors. However, this research also found that several facilities and infrastructure in the office were still inadequate. Therefore, it is necessary to make efforts to improve facilities and develop human resources more intensively to ensure employee performance can continue to improve and support the achievement of organizational goals..
Analisis Motivasi Kerja, Lingkungan Kerja, dan Produktivitas Kerja Pegawai Pada Pusat Pengelolaan Pendapatan Daerah Wilayah Karawang Putri Ayu Rukmini; Aji Tuhagana; Zenita Apriani
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.4604

Abstract

This research aims to find out and understand the results of the analysis of work motivation, work environment and employee work productivity at the Regional Revenue Management Center for the Karawang Region. The location of this research is the Regional Revenue Management Center for the Karawang Region. This research method uses a qualitative descriptive approach, expressed through word selection, sentence construction, detailed narrative and visual representation. Data collection techniques using interviews, observation and documentation. The results of research on work motivation provided at the Regional Revenue Management Center for the Karawang Region are quite good. The working environment at the Regional Revenue Management Center in the Karawang Region is still less comfortable for working employees, because several facilities were found to be not very functional. The work productivity of employees at the Regional Revenue Management Center for the Karawang Region can be seen from work efficiency, always trying to provide fast and precise services to the community, but increasing work productivity has not been achieved or is not yet optimal. In this way, of course, to increase employee work productivity at the Karawang Region Regional Revenue Management Center, it is necessary to pay attention to work motivation, especially the work environment so that it can leave a deep impression on employees, which will produce better results for employees.
Analisis Disiplin Kerja, Pelatihan dan Kinerja Karyawan pada CV. Balong Karya Utama Apriyani; Aji Tuhagana; Zenita Apriani
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.4633

Abstract

The purpose of this research is to determine and analyze work discipline, training and employee performance at CV. Balong Karya Utama. This research method uses qualitative methods with descriptive explanations. Participants in this research were leaders and employees. The data analysis techniques in this research are information collection, data reduction, data presentation and drawing conclusions. The research results show that work discipline CV. Balong Karya Utama still has shortcomings that impact employee performance. Then the training has been effective, but there are still several obstacles related to employee attendance during training. Meanwhile, employee performance is influenced by several factors, namely work discipline and training, therefore the leadership of CV. Balong Karya Utama needs to pay attention to work discipline and employee training so that employee performance can improve.
Branding Brand Image Strategy Study Through Digital Marketing Overview on MSMEs: Sanggabuana Coffee (KoSa) in Mekarbuana Village, Karawang Dini Yani; Muhammad Yusuf; Ery Rosmawati; Zenita Apriani
International Journal of Economics and Management Research Vol. 1 No. 3 (2022): December: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v1i3.59

Abstract

Karawang Regency which is famous for its Industrial City turns out to have a lot of natural potentials that are not known by the wider community, even the native people of Karawang. One of the villages in South Karawang actually has so much natural potential that is located at the foot of Mount Sanggabuana. To support the income level of the community. One of them is through the introduction ofdigital marketing, where one of the biggest obstacles at this time is that digital promotion has not been carried out properly and correctly by the community so it is necessary to socialize the introduction of digital promotion.SMEs engaged in the production of Sanggabuana Coffee are digitized so that they can help SMEs to improve product quality and help SMEs understand the importance of digital marketing so that later they can reach a wider market. It is not surprising that the digitization program for MSMEs in Mekarbuana Village, Kec. Tegalwaru Regency. Karawang received a good positive response from the local community because it really helped the community, especially MSME actors. It is hoped that MSME actors can understand digital marketing so that later the marketing reach will not only be limited to Mekarbuana village but will extend outside the region in order to boost the economy.  
Co-Authors Adelia Pritasari Kusumawardani Aji Tuhagana Andini Apriyani Asep Jamaludin Dexi Triadinda Dini Yani Eka Sulistiowati Ery Rosmawati Fathma Putri Nabila Gunawan Lesmana Iman Lailatul Shalsabila Lilis Fitriyani MUHAMMAD YUSUF Nika Yulianisa Nurlita Octaviani Putri Ayu Rukmini Putri Sakina Al Haerani Shandikha Arya Yudha Rahman Siti Santi Yuni Yuliantika