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All Journal Buana Ilmu Journal Of Resource Management, Economics And Business (REMICS) Jurnal Manajemen Riset Inovasi Riset Ilmu Manajemen Bisnis dan Akuntansi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam International Journal of Economics and Management Research
Zenita Apriani
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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PERAN AKUN MEDIA SOSIAL BERBASIS CONTENT MARKETINNG PADA MINAT BERKUNJUNG WISATAWAN PADA ERA DIGITAL (STUDI KASUS KAMPUNG KOPI MERKARBUANA) Shandikha Arya Yudha Rahman; Zenita Apriani
BUANA ILMU Vol 8 No 2 (2024): Buana Ilmu
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/bi.v8i2.7741

Abstract

Pariwisata merupakan industri yang berperan penting dalam meningkatkan pendapatan. Indonesia merupakan negara dengan keindahan alam dan keanekaragaman budaya, sehingga industri pariwisata perlu dikembangkan. Di Kabupaten Karawang terdapat daerah Desa Mekarbuana, yang dapatdi ibaratkan sebagai puncak Karawang. Desa ini terletak di puncak pegunungan Sanggabuana. Pemasaran pariwisata pada era digital ini bertumpu pada konten media sosial yang berfokus pada konten travel, ini juga yang menjadi sumber informasi bagi calon pengunjung. Salah satu daya tarik utamainternet adalah media sosial. Media sosial menjadi ruang baru bagi netizen (pengguna internet), pengguna internet dapat berkomunikasi secara online dan bersentuhan langsung dengan netizen lainnya. Penelitian ini menggunakan dua set data yang terdiri dari data primer dan data sekunder. Informasi dasar diperoleh dari hasil penyebaran kuesioner oleh peneliti kepada responden, penyebaran kuesioner dilakukan secara online. Hubungan antara variabel content marketing dan minat kunjungan adalah 0,822 menunjukkan hubungan yang sangat erat antara variabel content marketing dan minat kunjungan. R square 0,714 atau koefisien determinasi berarti 71,4% minat kunjungan dapat dijelaskan oleh variabel content marketing sedangkan sisanya dijelaskan sebab lain.
THE INFLUENCE OF COMPENSATION AND WORK MOTIVATION ON EMPLOYEE JOB SATISFACTION IN THE YOROZU AUTOMOTIVE INDONESIA COMPANY Andini; Aji Tuhagana; Zenita Apriani
Journal Of Resource Management, Economics And Business Vol. 3 No. 1 (2024): Journal Of Resource Management, Economics And Business (REMICS)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/remics.v3i1.119

Abstract

Purpose: This study aims to determine the influence of compensation and work motivation on employee job satisfaction at PT Yorozu Automotive Indonesia. Research Methodology: The study used a questionnaire as the instrument and a sample of 64 employees. Associative research was employed to understand the influence between the independent and dependent variables through multiple linear regression. Results: The results show that compensation has a positive influence on employee job satisfaction, work motivation has a positive influence on employee job satisfaction, and both compensation and work motivation have a positive influence on employee job satisfaction. Limitations: The study was limited to PT Yorozu Automotive Indonesia, and the findings may not be generalizable to other organizations. Contribution: The findings of this study can be useful for human resource management, particularly in the automotive industry, to understand the importance of compensation and work motivation in enhancing employee job satisfaction.
THE INFLUENCE OF COMPETENCE AND WORK MOTIVATION ON EMPLOYEE PERFORMANCE PT. YOROZU AUTOMOTIVE INDONESIA Nika Yulianisa; Aji Tuhagana; Zenita Apriani
Journal Of Resource Management, Economics And Business Vol. 3 No. 1 (2024): Journal Of Resource Management, Economics And Business (REMICS)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/remics.v3i1.122

Abstract

Purpose: The purpose of this study was to determine the effect of competence and work motivation on employee performance. Research Methodology: This study used a quantitative approach through multiple linear regression analysis and data processing was carried out using SPSS27. The primary data source was obtained by distributing questionnaires to employees of PT Yorozu Automotive Indonesia. The population was 176 employees, with a sample size of 64 employees calculated using the Slovin formula. Results: The results obtained are that there is no partial influence of competence on the performance of employees of PT. Yorozu Automotive Indonesia with a value of 1,284 and a significant level of 0.001. However, there is a partial influence of work motivation on the performance of employees of PT. Yorozu Automotive Indonesia with a value of 7,965 and a significant level of 0.001. Additionally, there is a simultaneous influence between the variables Competence (X1) and Work Motivation (X2) on Employee Performance (Y) with a value of 108,081 and a sig level of 0.001. Limitations: The study is limited to a specific company, PT Yorozu Automotive Indonesia, and the sample size may not be representative of the entire population. Contribution: The findings of this study contribute to the understanding of the importance of work motivation in enhancing employee performance, especially in the context of the automotive industry.
Pengaruh Kompetensi SDM Terhadap Kinerja Usaha pada UMKM Sentra Kertabumi Karawang Zenita Apriani; Shandikha Arya Yudha Rahman; Dini Yani; Ery Rosmawati
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 1 (2025): Februari: Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i1.1586

Abstract

The development of the MSME culinary industry is currently increasing, because culinary is a daily need for society. However, along with the development of the culinary era, it has not only become a consumer product, but now culinary has become a lifestyle for people. This research aims to determine the influence of entrepreneurial competence on the performance of Kertabumi Karawang MSMEs. This research uses quantitative research. The data collection techniques used are questionnaires, interviews, and observation of conditions at the research site. Testing the hypothesis in this research uses simple regression analysis. The results of this research show that competency has a significant positive effect on MSME business performance, increasing HR competency is a key strategy for improving MSME performance in the Kertabumi Karawang Center. Implementing competency improvement programs can help MSMEs become more competitive in local and regional markets.
Strategi Optimasi Digital Marketing dalam Upaya Meningkatkan Omset Penjualan Ayam Geprek Sambal Ijo Dua Putri pada Platform E-Commerce Dini Yani; Dexi Triadinda; Zenita Apriani; Shandikha Arya Yudha Rahman
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 1 (2025): Februari: Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i1.1587

Abstract

By using Digital Marketing, business actors are expected to be able to increase sales well gradually. Ayam Geprek Sambal Ijo Dua Putri, which has been established since 2018 and owned by Mrs. Onik, is an MSME that has grown and developed its business. Strategically located on Jl. HS. Ronggo Waluyo, Puseur Jaya, Telukjambe Timur, Karawang, this stall offers geprek chicken with delicious green chili sauce and affordable prices. In facing the digital era, Mrs. Onik, as the owner of Ayam Geprek Sambal Ijo Dua Putri, has wisely recognized the potential of online marketing as the key to the success of her business. With a daily turnover of 4 million rupiah through offline channels, as well as their success in collaborating with Shopee Food and Grab Food, the next step taken is to expand their presence in the digital realm. Marketing through social media platforms, especially Instagram, and the use of banners as a strategy to attract consumers, are considered strategic steps that will allow them to reach more potential customers. The selection of Ayam Geprek Sambal Ijo Dua Putri as the focus of the research is very appropriate because of its strategic location, right on the side of the road, making it the main choice for many people passing by.
Branding Brand Image Strategy Study Through Digital Marketing Overview on MSMEs: Sanggabuana Coffee (KoSa) in Mekarbuana Village, Karawang Dini Yani; Muhammad Yusuf; Ery Rosmawati; Zenita Apriani
International Journal of Economics and Management Research Vol. 1 No. 3 (2022): December: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v1i3.59

Abstract

Karawang Regency which is famous for its Industrial City turns out to have a lot of natural potentials that are not known by the wider community, even the native people of Karawang. One of the villages in South Karawang actually has so much natural potential that is located at the foot of Mount Sanggabuana. To support the income level of the community. One of them is through the introduction ofdigital marketing, where one of the biggest obstacles at this time is that digital promotion has not been carried out properly and correctly by the community so it is necessary to socialize the introduction of digital promotion.SMEs engaged in the production of Sanggabuana Coffee are digitized so that they can help SMEs to improve product quality and help SMEs understand the importance of digital marketing so that later they can reach a wider market. It is not surprising that the digitization program for MSMEs in Mekarbuana Village, Kec. Tegalwaru Regency. Karawang received a good positive response from the local community because it really helped the community, especially MSME actors. It is hoped that MSME actors can understand digital marketing so that later the marketing reach will not only be limited to Mekarbuana village but will extend outside the region in order to boost the economy.  
Instagram social media development strategy for promotional facilities and local wisdom potential in ecotourism-based coffee villages in Mekarbuana Village Karawang Zenita Apriani; Ery Rosmawati; Dini Yani
International Journal of Economics and Management Research Vol. 2 No. 1 (2023): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i1.61

Abstract

Utilization and use of social media, especially Instagram as something common thing _ used many people for share things in nature positive . Sangabuana Karawang coffee village is one of the areas that save beauty nature , so therefore as aim tourism , whose potential no only for visitors local , however can also be developed for traveler foreign . Adapan aim study this is for reviewing the development strategy for Coffee - Based Villages Ecotourism in Mekarbuana Village , Karawang. As well as reviewing the strategy matrix SWOT analysis ( Strength , Weakness, Opportunity and Threat). Then followed by local coffee village managers . 1) How how to copywriting 2) when perfect time _ in promotion on social media 3) how method make market. Method used that is approach characteristic persuasive educative with lectures , discussions . Expected results form understanding and skills startgi in use social media for promotion development of the Sangabuana coffee village .
The Effect of Excellent Service and Product Quality on Consumer Satisfaction at Mejablay Rengasdengklok Fathma Putri Nabila; Aji Tuhagana; Zenita Apriani
International Journal of Economics and Management Research Vol. 4 No. 2 (2025): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i2.381

Abstract

Food business in Indonesia, especially in the food sector, faces very tight competition. Sellers need to understand how to satisfy customers in order to maintain their position in the market. By recognizing the steps needed to achieve customer satisfaction, they can influence and convince customers to choose their products. Customer satisfaction with a product or service is very important for sellers, because it is an indicator of their success. Spicy food is now very popular, especially among Indonesian people. The purpose of this study is to investigate how customer happiness is impacted by location and excellent service. Mie Jablay, located in South Rengasdengklok, Karawang, was the site of the study. In order to gather data, 96 Mie Jablay clients were given questionnaires as part of a quantitative technique. Techniques from scale analysis and multiple linear regression were used in the analysis. The category "Stimme Zu" successfully reflected high levels of customer happiness, product quality, and service, according to the results of descriptive analysis. Customer satisfaction at Mie Jablay Rengasdengklok is greatly impacted by both outstanding customer service and product quality, whether evaluated separately or in tandem, according to the verification analysis's findings.
The Influence of Organizational Culture and Job Satisfaction on Employee Performance at PT. Asri Pancawarna Nurlita Octaviani; Aji Tuhagana; Zenita Apriani
International Journal of Economics and Management Research Vol. 4 No. 2 (2025): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i2.393

Abstract

This research is motivated by the importance of improving employee performance at PT. Asri Pancawarna, considering that there is still inequality in the quality and quantity of work results. Organizational culture and job satisfaction are suspected to be factors that influence employee performance. This study uses a quantitative approach with descriptive and verification methods, and data collection is carried out through observation, interviews, and distribution of Likert-based questionnaires to employees. Data were analyzed using multiple linear regression methods with the help of SPSS version 30 software. The results of the study indicate that organizational culture and job satisfaction together affect employee performance. Separately, job satisfaction is proven to have a stronger influence on performance, while organizational culture does not have a significant influence individually. The discussion reveals that managing job satisfaction, such as providing fair compensation, promotion transparency, and improving working conditions, are key to improving employee performance. In conclusion, companies need to prioritize efforts to improve job satisfaction to encourage better employee performance.
Implementasi Disiplin Kerja dan Motivasi Kerja Pegawai pada Pusat Pengelolaan Pendapatan Daerah Wilayah Kabupaten Karawang Siti Santi; Aji Tuhagana; Zenita Apriani
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2447

Abstract

The aim of this research is to determine and analyze work discipline and work motivation at the Regional Revenue Management Center of Karawang Regency. This research method uses qualitative methods with descriptive explanations. The data analysis techniques in this research are collecting information, reducing data, and drawing conclusions. The results of the research prove that there are still many employees who are still late when they are absent due to a lot of work, so those who are absent from going home through the application are forgotten and the application does not yet have a notification feature. Enforcing discipline is an effort to improve employee performance. Meanwhile, the motivation is quite good, given enthusiasm and always carried out evaluations every morning before starting work by the leadership, however there are still some employees who are still less motivated. However, according to Mr. Rian as the head of the center, every employee needs time to be motivated.
Co-Authors Adelia Pritasari Kusumawardani Aji Tuhagana Andini Apriyani Asep Jamaludin Dexi Triadinda Dini Yani Eka Sulistiowati Ery Rosmawati Fathma Putri Nabila Gunawan Lesmana Iman Lailatul Shalsabila Lilis Fitriyani MUHAMMAD YUSUF Nika Yulianisa Nurlita Octaviani Putri Ayu Rukmini Putri Sakina Al Haerani Shandikha Arya Yudha Rahman Siti Santi Yuni Yuliantika