Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) KOMMAS: Jurnal Pengabdian Kepada Masyarakat
Syarifah Siti Wartini
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
SOSIALISASI PENTINGNYA PEMANFAATAN BANNER DALAM MENDORONG SUKSESNYA UMKM DI KOTA PONTIANAK WALDI, WALDI; Siti Wartini, Syarifah; Lonika, Tesa
KOMMAS: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2024): KOMMAS: JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : KOMMAS: Jurnal Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Latar belakang kegiatan pengabdian kepada masyarakat ini muncul dari kendala yang dihadapi pelaku UMKM dalam meningkatkan daya tarik penjualan akibat kurangnya pemanfaatan tren visual seperti banner. Pembuatan banner sering dianggap sulit karena membutuhkan keahlian khusus dalam pengeditan, menyebabkan sebagian besar pelaku usaha enggan menggunakannya. Banyak pelaku usaha lebih suka menggunakan kertas yang ditulisi dengan spidol dan hanya mencantumkan harga sebagai bentuk promosi. Permasalahan lain yang dihadapi pelaku UMKM adalah kurangnya kesadaran akan potensi hasil yang dapat diperoleh ketika memanfaatkan banner sebagai alat strategi pemasaran. Berdasarkan fakta tersebut, maka telah dilaksanakan program pengabdian kepada masyarakat telah di wilayah Kota Pontianak. Kegiatan ini mencakup penyampaian materi tentang pemanfaatan banner dan pembuatan desain banner. Adanya pengabdian kepada masyarakat melalui melalui kegiatan sosialisasi ini, diharapkan dapat mendorong kesuksesan UMKM di Kota Pontianak
Apakah Attractiveness of Rucas Endorser Berpengaruh terhadap Attitude dan Purchase Intention? Syarifah Siti Wartini; Giriati; Erna Listiana; Barkah; Ana Fitriana
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 5 No 1 (2025): Edisi Januari 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v5i1.1675

Abstract

Marketing strategies can be designed to reach a wider audience by utilizing various communication platforms, such as online promotions and content marketing. The unique content approach used by Rucas, namely highlighting unconventional advertising models, has succeeded in getting a positive response from users of social media platforms. This study analyzes how the success of the Rucas brand is influenced by the appeal of supporters perceived by social media users, which can then influence Purchase Intention with Attitudes toward advertising and the brand as mediating variables. This study involved a population of all individuals who knew about Rucas brand advertisements on social media, with a sample size of 225 respondents selected through purposive sampling. Data collection was conducted by distributing questionnaires via social media platforms. The hypothesis in this study will be tested using a causal approach and Structural Equation Modeling (SEM).The results showed that the appeal of supporters had a significant effect on Attitudes towards advertising and brands, which influenced Purchase Intention. However, supporters' appeal did not positively Impact Purchase Intention unless mediated by the Attitude variable. This study provides important implications for marketing strategies, especially in choosing the right Endorser to increase Purchase Intention
Co-Authors Ana Fitriana Barkah Erna Listiana Giriati Lonika, Tesa WALDI, WALDI