Garuda - Garba Rujukan Digital

English english Chintasi Angreani; Nur Afifah; Barkah
Ekspektra : Jurnal Bisnis dan Manajemen Vol 8 No 1 (2024)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/ekt.v8i1.7447

Number of digital banking transactions Indonesia based on katadata.com in August 2023 grew by 169,9% throughout the last five years in five years and the amount of third-party banking funds in Indonesia increased by 12.3% according to Indonesian Banking Statistics data for 2020-2022. Number of digital transactions at Bank Maybank Indonesia in 2022 increased by 28% and the number of accounts increased in 2022 by 34%, however the amount of funds raised by Bank Maybank Indonesia decreased by 1.19%. It is alleged that the acquisition of accounts is not followed by customers who retain. This study was conducted to explore the effect of artificial intelligence banking and personal interaction quality on customer retention with customer satisfaction as an intervening variable. The research sample was 215 customer respondents using questionnaires and interviews. The analysis method uses Structural Equation Models Partical Least Square (SEMPLS) based on Smart Partial Least Square (Smart PLS) 3.2.9. The results of the study are artificial intelligence banking has a significant effect on customer retention, personal intelligence banking does not have a significant effect on customer retention. When mediated by customer satisfaction, artificial intelligence banking still has a significant effect on customer retention and personal intelligence banking has a significant effect on customer retention through customer satisfaction as an intervening variable.

CAN CORPORATE SOCIAL RESPONSIBILITY OF REGIONAL BANKS IMPROVE IMAGE AND COMPETITIVENESS? Barkah; Maswadi
Tanjungpura International Journal on Dynamics Economics, Social Sciences and Agribusiness Vol. 2 No. 2 (2021): TANJUNGPURA INTERNATIONAL JOURNAL ON DYNAMICS ECONOMICS, SOCIAL SCIENCES AND AG
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tanjungpura

Cause Proximity (X) has a significant effect on Corporate Image (Y1) or Citra Bank Kalbar. The first hypothesis is proven or accepted. Thus a positive assessment of Cause Proximity CSR implemented by Bank Kalbar will increase the positive image of Bank Kalbar. Corporate Image (Y) has a significant effect on Purchase Intention Intention to Become a Customer of Bank Kalbar (Y2) in Pontianak. The second hypothesis is proven or can be accepted. Thus, the more positive the assessment of the Corporate Image (Y) will increase the intention to become a customer of Bank Kalbar. Cause Proximity of Bank Kalbar's CSR activities (X) has no significant effect on the intention to become a customer of Bank Kalbar. The third hypothesis is unproven or unacceptable. Thus, the proximity of the customer to the area where the Bank Kalbar social program is implemented does not affect the intention to become a customer of Bank Kalbar

The Influence Of Consumer Ethnocentrism, Social Media Usage, E-WOM, And Celebrity Worship On Purchase Intention: The Mediating Role Of Brand Association Rosalia; Yulyanti Fahruna; Ana Fitriana; Barkah; Erna Listiana
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 02 (2025): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) : Desember-Febuari
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i02.985

This research intends to examine how consumer ethnocentrism, social media usage (SMU), e-WOM, and celebrity worship affect consumers' intentions to buy Erigo local fashion products in Indonesia, using brand association as a mediator. Quantitative methods were used in this study, and using the approach of purposive sampling, involving 193 respondents. PLS-SEM was utilized for analyze data with aid of SmartPLS 4 software. The results indicate that consumer ethnocentrism, SMU, e-WOM, and celebrity worship positively and significantly affects the purchase intention, through brand association, both directly and indirectly. These results demonstrate that brand association is crucial in enhancing the correlation between these variables and purchase intention. The practical implication is that marketing strategies that encourage pride in local products through consumer ethnocentrism, effective use of social media, positive consumer reviews (e-WOM), and celebrity endorsements can enhance brand association and consumer purchase intentions toward local products like Erigo.

Pengaruh Green Branding Terhadap Niat Pembelian: Kepedulian dan Persepsi Lingkungan Lonika, Tesa; Barkah; Wenny Pebrianti; Ramadania; Heriyadi
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 5 No 1 (2025): Edisi Januari 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v5i1.1674

Penelitian ini mengeksplorasi hubungan antara Sikap terhadap Produk Ramah Lingkungan, Kepedulian Lingkungan, Kesadaran Lingkungan, Inovasi Ramah Lingkungan, dan Niat Pembelian Ramah Lingkungan, dengan peran mediasi Citra Ramah Lingkungan Perusahaan dalam produk minyak goreng Green Tropical. Data primer dikumpulkan dari 218 responden di Indonesia (usia 17-60) yang sadar dan peduli terhadap isu lingkungan. Menggunakan purposive sampling melalui survei daring di media sosial, data dianalisis menggunakan Partial-Least Square Equating Modeling (PLS-SEM) menggunakan SmartPLS. Hasil penelitian menunjukkan bahwa Sikap terhadap Produk Ramah Lingkungan, Kesadaran Lingkungan, dan Inovasi Ramah Lingkungan berdampak positif terhadap citra ramah lingkungan dan niat pembelian perusahaan. Namun, kepedulian Lingkungan tidak secara signifikan memengaruhi niat pembelian. Temuan ini menunjukkan bahwa perusahaan harus meningkatkan edukasi konsumen tentang inovasi ramah lingkungan untuk keberlanjutan dan mengeksplorasi faktor-faktor penting yang memengaruhi niat pembelian melalui penelitian kualitatif, karena survei mungkin tidak mengungkapkan semua motivasi konsumen.

Apakah Attractiveness of Rucas Endorser Berpengaruh terhadap Attitude dan Purchase Intention? Syarifah Siti Wartini; Giriati; Erna Listiana; Barkah; Ana Fitriana
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 5 No 1 (2025): Edisi Januari 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v5i1.1675

Marketing strategies can be designed to reach a wider audience by utilizing various communication platforms, such as online promotions and content marketing. The unique content approach used by Rucas, namely highlighting unconventional advertising models, has succeeded in getting a positive response from users of social media platforms. This study analyzes how the success of the Rucas brand is influenced by the appeal of supporters perceived by social media users, which can then influence Purchase Intention with Attitudes toward advertising and the brand as mediating variables. This study involved a population of all individuals who knew about Rucas brand advertisements on social media, with a sample size of 225 respondents selected through purposive sampling. Data collection was conducted by distributing questionnaires via social media platforms. The hypothesis in this study will be tested using a causal approach and Structural Equation Modeling (SEM).The results showed that the appeal of supporters had a significant effect on Attitudes towards advertising and brands, which influenced Purchase Intention. However, supporters' appeal did not positively Impact Purchase Intention unless mediated by the Attitude variable. This study provides important implications for marketing strategies, especially in choosing the right Endorser to increase Purchase Intention

Mengkaji Secara Konseptual dan Aplikatif isu-isu Utama dalam Pembelajaran Bahasa Indonesia Barkah
Jurnal Kiprah Pendidikan Vol. 4 No. 3 (2025): Jurnal Kiprah Pendidikan | Juli 2025
Publisher : Program Studi Pendididikan Guru Sekolah Dasar Fakultas Keguruan dan Ilmu Pendidikan Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33578/kpd.v4i3.p356-361

Penelitian ini bertujuan untuk mengkaji secara konseptual dan aplikatif isu-isu utama dalam pembelajaran Bahasa Indonesia berdasarkan uraian tematik dalam buku Kapita Selekta Bahasa Indonesia karya Resmini dan Hartati. Studi ini menggunakan pendekatan kualitatif deskriptif berbasis kajian pustaka untuk menganalisis kedudukan, fungsi, dan tantangan strategis Bahasa Indonesia dalam konteks pendidikan nasional dan perkembangan era literasi digital. Fokus analisis diarahkan pada ranah linguistik, keterampilan berbahasa (menyimak, berbicara, membaca, dan menulis), serta integrasi nilai budaya dan karakter dalam pembelajaran Bahasa Indonesia. Hasil kajian menunjukkan bahwa pembelajaran Bahasa Indonesia memiliki peran multidimensional sebagai sarana komunikasi ilmiah, ekspresi budaya, dan pembentukan jati diri bangsa. Namun demikian, pelaksanaannya masih menghadapi tantangan seperti dominasi pendekatan struktural-gramatikal, rendahnya keterampilan berpikir kritis peserta didik, dan minimnya inovasi dalam penggunaan media literasi multimodal. Oleh karena itu, diperlukan pembaruan strategi pembelajaran yang lebih komunikatif, kontekstual, dan reflektif agar Bahasa Indonesia tidak hanya dipahami sebagai alat komunikasi, tetapi juga sebagai wahana peradaban dan transformasi sosial dalam pembelajaran abad ke-21.

Development of Halal Tourism in West Kalimantan: Analysis Using NVIVO Nurcholifah, Ita; Barkah; Erna Listiana; Fachrurazi
International Journal of Islamic Business and Economics (IJIBEC) Vol 7 No 1 (2023): Volume 7 Nomor 1 Tahun 2023
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/ijibec.v7i1.6845

This study aims to determine the prospect of halal tourism that must be developed in order to capture opportunities in West Kalimantan. This study uses a qualitative method with a phenomenological approach. Data collection tools by conducting interviews, observations, and documentation by analysis using NVivo 12 Plus. The prospect of halal tourism in West Kalimantan Province is seen from the development of four aspects of development, namely: destinations, marketing, industry, and institutions. The high prospect of halal tourism in West Kalimantan which is so promising, of course, must be the main focus of development as well. Several aspects of the direction of development such as Destinations, Marketing, Industry, and Institutions need to be studied immediately, namely the inclusion of a clearer plan into the Regional Tourism Master Plan (RIPDA) which of course in this case also has an impact on funding, facilities, certification so that halal tourism in West Kalimantan can be realized maximally and develop rapidly. So that in turn it can increase income for the region in order to develop regional development more broadly and evenly to realize the welfare of the community, especially in West Kalimantan Province.

Mengkaji Secara Konseptual dan Aplikatif isu-isu Utama dalam Pembelajaran Bahasa Indonesia Barkah
Jurnal Kiprah Pendidikan Vol. 4 No. 3 (2025): Jurnal Kiprah Pendidikan | Juli 2025
Publisher : Program Studi Pendididikan Guru Sekolah Dasar Fakultas Keguruan dan Ilmu Pendidikan Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33578/kpd.v4i3.p356-361

Penelitian ini bertujuan untuk mengkaji secara konseptual dan aplikatif isu-isu utama dalam pembelajaran Bahasa Indonesia berdasarkan uraian tematik dalam buku Kapita Selekta Bahasa Indonesia karya Resmini dan Hartati. Studi ini menggunakan pendekatan kualitatif deskriptif berbasis kajian pustaka untuk menganalisis kedudukan, fungsi, dan tantangan strategis Bahasa Indonesia dalam konteks pendidikan nasional dan perkembangan era literasi digital. Fokus analisis diarahkan pada ranah linguistik, keterampilan berbahasa (menyimak, berbicara, membaca, dan menulis), serta integrasi nilai budaya dan karakter dalam pembelajaran Bahasa Indonesia. Hasil kajian menunjukkan bahwa pembelajaran Bahasa Indonesia memiliki peran multidimensional sebagai sarana komunikasi ilmiah, ekspresi budaya, dan pembentukan jati diri bangsa. Namun demikian, pelaksanaannya masih menghadapi tantangan seperti dominasi pendekatan struktural-gramatikal, rendahnya keterampilan berpikir kritis peserta didik, dan minimnya inovasi dalam penggunaan media literasi multimodal. Oleh karena itu, diperlukan pembaruan strategi pembelajaran yang lebih komunikatif, kontekstual, dan reflektif agar Bahasa Indonesia tidak hanya dipahami sebagai alat komunikasi, tetapi juga sebagai wahana peradaban dan transformasi sosial dalam pembelajaran abad ke-21.

Studi Literature Review: Keterampilan Bahasa dan Bentuk-Bentuk Penilaiannya Barkah; Ardian, Teofilus; Sudiana, I Nyoman; Putrayasa, Ida Bagus
Jurnal BELAINDIKA (Pembelajaran dan Inovasi Pendidikan) Vol 7 No 2 (2025): Jurnal BELAINDIKA
Publisher : Nusa Putra University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/belaindika.v7i2.297

The study explores the development of language skills and assessment methods in Indonesian elementary education. Language skills are foundational for academic and social success, yet significant gaps remain in meeting basic competency standards. This research aims to evaluate the impact of language skills on students' academic achievements and to advocate innovative assessment techniques for improving educational outcomes. A literature review approach was adopted, drawing data from books, national and international articles, and other relevant sources. The study focused on analyzing the role of language skills and the effectiveness of various assessment forms, such as formative and summative evaluations, and performance-based assessments. The findings highlight significant deficiencies in students’ language skills, with only 60% meeting competency standards. Conventional evaluation methods, predominantly written tests focused on cognitive levels C1 and C2, fail to address students' comprehensive needs. Innovative approaches, such as formative assessments, dynamic evaluations, and performance-based assessments, show potential for holistic skill development. The study also underscores the importance of teacher training in adopting these advanced assessment methods. Performance-based assessments allow students to demonstrate language skills in practical contexts, fostering real-world applicability. Dynamic evaluations emphasize interactive processes, offering scaffolding support to enhance learning. However, implementing these methods requires overcoming barriers such as limited teacher expertise and traditional mindsets in educational institutions. Enhancing evaluation methods and teacher training can significantly improve language skills among elementary students, leading to better academic and social outcomes. By integrating innovative assessment techniques, this study provides a roadmap for bridging competency gaps and achieving meaningful educational progress in Indonesia.

Reading in the Scroll Era: Generation Z's Digital Literacy in a Culture of Quick Forgetfulness Ruslan, Mamat; Lyesmaya, Dyah; Barkah; Thakur, Ibtasam
Tadris: Jurnal Keguruan dan Ilmu Tarbiyah Vol 10 No 2 (2025): Tadris: Jurnal Keguruan dan Ilmu Tarbiyah
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/tadris.v10i1.28690

This study explores how Generation Z navigates reading practices in the digital era, particularly within the context of infinite scroll architecture and the attention economy. Using a qualitative phenomenological approach, data were collected through in-depth interviews, focus group discussions, non-participatory observation, and content analysis involving 28 university students aged 18–23. Thematic analysis revealed five key findings: (1) information overload and the illusion of novelty lead to a preference for speed over depth; (2) skimming serves as an efficient survival strategy but results in superficial understanding; (3) despite the dominance of fast content, participants still long for deep reading experiences; (4) visual cues, such as emojis and memes, influence engagement and credibility judgments; (5) hybrid literacy strategies emerge as a way to balance quick consumption with in-depth analysis. The study highlights the adaptive strategies that Generation Z uses to manage the tension between fast, fragmented content and the desire for sustained engagement. The implications of these findings suggest that educators should promote hybrid literacy approaches in the curriculum, encouraging students to combine fast and slow reading practices. For platform designers, incorporating features that facilitate both quick access to information and opportunities for deeper engagement could improve the quality of digital reading experiences.

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