Garuda - Garba Rujukan Digital

English english Chintasi Angreani; Nur Afifah; Barkah
Ekspektra : Jurnal Bisnis dan Manajemen Vol 8 No 1 (2024)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/ekt.v8i1.7447

Number of digital banking transactions Indonesia based on katadata.com in August 2023 grew by 169,9% throughout the last five years in five years and the amount of third-party banking funds in Indonesia increased by 12.3% according to Indonesian Banking Statistics data for 2020-2022. Number of digital transactions at Bank Maybank Indonesia in 2022 increased by 28% and the number of accounts increased in 2022 by 34%, however the amount of funds raised by Bank Maybank Indonesia decreased by 1.19%. It is alleged that the acquisition of accounts is not followed by customers who retain. This study was conducted to explore the effect of artificial intelligence banking and personal interaction quality on customer retention with customer satisfaction as an intervening variable. The research sample was 215 customer respondents using questionnaires and interviews. The analysis method uses Structural Equation Models Partical Least Square (SEMPLS) based on Smart Partial Least Square (Smart PLS) 3.2.9. The results of the study are artificial intelligence banking has a significant effect on customer retention, personal intelligence banking does not have a significant effect on customer retention. When mediated by customer satisfaction, artificial intelligence banking still has a significant effect on customer retention and personal intelligence banking has a significant effect on customer retention through customer satisfaction as an intervening variable.

Are Purchase Intention Affected by Visual Social Media Marketing, Co-Branding, and Consumer Brand Engagement? Waldi; Setiawan, Harry; Listiana, Erna; Barkah; Fitriana, Ana
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1504

Indonesia's footwear industry has experienced notable growth, particularly in the SME sector, creating opportunities for local brands like Aerostreet. This study examines the impact of visual social media marketing and co-branding on purchase intention, with consumer brand engagement as a mediating factor. The research used purposive sampling to select 227 respondents familiar with the Aerostreet brand, collecting data through a structured questionnaire. The investigation used Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the suggested hypotheses. The findings show that visual social media marketing positively and significantly impacts purchase intention. And enhances consumer brand engagement. Co-branding contributes positively to brand engagement, although it does not directly impact purchase intention. Nonetheless, brand engagement significantly influences purchase intention, serving as a mediator both between co-branding and purchase intention, and between social media visual marketing and purchase intention.

Unveiling The Impact of Face Consciousness and Acquisition Centrality on Counterfeit Buying Intention: The Mediation and Moderation Model Aprilliani, Shifa; Syahbandi; Fitriana, Ana; Barkah; Listiana, Erna
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1506

This research explores how face consciousness and acquisition centrality influence intentions to purchase counterfeit goods, with counterfeit attitude serving as a mediator and perceived anonymity as a moderator. This study utilized a survey method and included 284 Indonesian customers. Data was evaluated using SmartPLS software and Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that face consciousness has a negative effect on counterfeit attitudes (β = -0.180, p < 0.003), while acquisition centrality has a positive impact (β = 0.802, p < 0.000). Additionally, counterfeit attitude mediates the relationship between these factors and buying intentions. Perceived anonymity moderates these relationships by weakening the connection between face consciousness and counterfeit attitude (β = -0.114, p < 0.020) but enhancing the link between acquisition centrality and counterfeit attitude (β = 0.326, p < 0.000). These findings show that social concerns and materialistic values strongly influence attitudes and intentions toward counterfeit products. Practical consequences include targeted consumer education to diminish the counterfeit appeal and promote the value of genuine products. Policymakers are asked to tighten restrictions and raise awareness of the economic and ethical consequences of counterfeit products. Marketers can use these data to differentiate their products and appeal to consumers' demand for authenticity.

Exploring Generation Z Consumers’ Manners on Green Purchase Behavior Regarding Reusable Product Oprilyani, Adhinda Dwi; Malini, Helma; Barkah; Listiana, Erna; Setiawan, Harry
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1518

This research examines Generation Z's attitudes towards green purchasing behavior, with particular attention to the use of reusable products, amidst the growing issue of plastic waste in Indonesia. Generation Z's particular drive to choose sustainable purchasing provides an in-depth look at green consumption patterns. In the face of major challenges from single-use plastics, this study analyzes the influence of environmental concern and green brand knowledge on Generation Z's intention and action to purchase reusable products. Unlike previous research, this study pays special attention to generation Z, a group that has rarely been the focus in discussing the influence of these factors. A total of 264 generation Z respondents in Pontianak were surveyed in this study, which was analyzed through a quantitative approach using SEM with the help of SmartPLS 3 software. This study found that environmental concern and green brand knowledge significantly influence green purchase intention, which in turn positively influences green purchase behavior, with green purchase intention as a key mediator. The results indicate that a strategic approach that promotes environmental concern and green brand knowledge has the potential to encourage green consumption behavior and support sustainable practices.

CAN CORPORATE SOCIAL RESPONSIBILITY OF REGIONAL BANKS IMPROVE IMAGE AND COMPETITIVENESS? Barkah; Maswadi
Tanjungpura International Journal on Dynamics Economics, Social Sciences and Agribusiness Vol. 2 No. 2 (2021): TANJUNGPURA INTERNATIONAL JOURNAL ON DYNAMICS ECONOMICS, SOCIAL SCIENCES AND AG
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tanjungpura

Cause Proximity (X) has a significant effect on Corporate Image (Y1) or Citra Bank Kalbar. The first hypothesis is proven or accepted. Thus a positive assessment of Cause Proximity CSR implemented by Bank Kalbar will increase the positive image of Bank Kalbar. Corporate Image (Y) has a significant effect on Purchase Intention Intention to Become a Customer of Bank Kalbar (Y2) in Pontianak. The second hypothesis is proven or can be accepted. Thus, the more positive the assessment of the Corporate Image (Y) will increase the intention to become a customer of Bank Kalbar. Cause Proximity of Bank Kalbar's CSR activities (X) has no significant effect on the intention to become a customer of Bank Kalbar. The third hypothesis is unproven or unacceptable. Thus, the proximity of the customer to the area where the Bank Kalbar social program is implemented does not affect the intention to become a customer of Bank Kalbar

The Influence Of Consumer Ethnocentrism, Social Media Usage, E-WOM, And Celebrity Worship On Purchase Intention: The Mediating Role Of Brand Association Rosalia; Yulyanti Fahruna; Ana Fitriana; Barkah; Erna Listiana
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 02 (2025): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) : Desember-Febuari
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i02.985

This research intends to examine how consumer ethnocentrism, social media usage (SMU), e-WOM, and celebrity worship affect consumers' intentions to buy Erigo local fashion products in Indonesia, using brand association as a mediator. Quantitative methods were used in this study, and using the approach of purposive sampling, involving 193 respondents. PLS-SEM was utilized for analyze data with aid of SmartPLS 4 software. The results indicate that consumer ethnocentrism, SMU, e-WOM, and celebrity worship positively and significantly affects the purchase intention, through brand association, both directly and indirectly. These results demonstrate that brand association is crucial in enhancing the correlation between these variables and purchase intention. The practical implication is that marketing strategies that encourage pride in local products through consumer ethnocentrism, effective use of social media, positive consumer reviews (e-WOM), and celebrity endorsements can enhance brand association and consumer purchase intentions toward local products like Erigo.

Are Purchase Intention Affected by Visual Social Media Marketing, Co-Branding, and Consumer Brand Engagement? Waldi; Setiawan, Harry; Listiana, Erna; Barkah; Fitriana, Ana
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1504

Indonesia's footwear industry has experienced notable growth, particularly in the SME sector, creating opportunities for local brands like Aerostreet. This study examines the impact of visual social media marketing and co-branding on purchase intention, with consumer brand engagement as a mediating factor. The research used purposive sampling to select 227 respondents familiar with the Aerostreet brand, collecting data through a structured questionnaire. The investigation used Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the suggested hypotheses. The findings show that visual social media marketing positively and significantly impacts purchase intention. And enhances consumer brand engagement. Co-branding contributes positively to brand engagement, although it does not directly impact purchase intention. Nonetheless, brand engagement significantly influences purchase intention, serving as a mediator both between co-branding and purchase intention, and between social media visual marketing and purchase intention.

Unveiling The Impact of Face Consciousness and Acquisition Centrality on Counterfeit Buying Intention: The Mediation and Moderation Model Aprilliani, Shifa; Syahbandi; Fitriana, Ana; Barkah; Listiana, Erna
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1506

This research explores how face consciousness and acquisition centrality influence intentions to purchase counterfeit goods, with counterfeit attitude serving as a mediator and perceived anonymity as a moderator. This study utilized a survey method and included 284 Indonesian customers. Data was evaluated using SmartPLS software and Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that face consciousness has a negative effect on counterfeit attitudes (β = -0.180, p < 0.003), while acquisition centrality has a positive impact (β = 0.802, p < 0.000). Additionally, counterfeit attitude mediates the relationship between these factors and buying intentions. Perceived anonymity moderates these relationships by weakening the connection between face consciousness and counterfeit attitude (β = -0.114, p < 0.020) but enhancing the link between acquisition centrality and counterfeit attitude (β = 0.326, p < 0.000). These findings show that social concerns and materialistic values strongly influence attitudes and intentions toward counterfeit products. Practical consequences include targeted consumer education to diminish the counterfeit appeal and promote the value of genuine products. Policymakers are asked to tighten restrictions and raise awareness of the economic and ethical consequences of counterfeit products. Marketers can use these data to differentiate their products and appeal to consumers' demand for authenticity.

Exploring Generation Z Consumers’ Manners on Green Purchase Behavior Regarding Reusable Product Oprilyani, Adhinda Dwi; Malini, Helma; Barkah; Listiana, Erna; Setiawan, Harry
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1518

This research examines Generation Z's attitudes towards green purchasing behavior, with particular attention to the use of reusable products, amidst the growing issue of plastic waste in Indonesia. Generation Z's particular drive to choose sustainable purchasing provides an in-depth look at green consumption patterns. In the face of major challenges from single-use plastics, this study analyzes the influence of environmental concern and green brand knowledge on Generation Z's intention and action to purchase reusable products. Unlike previous research, this study pays special attention to generation Z, a group that has rarely been the focus in discussing the influence of these factors. A total of 264 generation Z respondents in Pontianak were surveyed in this study, which was analyzed through a quantitative approach using SEM with the help of SmartPLS 3 software. This study found that environmental concern and green brand knowledge significantly influence green purchase intention, which in turn positively influences green purchase behavior, with green purchase intention as a key mediator. The results indicate that a strategic approach that promotes environmental concern and green brand knowledge has the potential to encourage green consumption behavior and support sustainable practices.

Pengaruh Green Branding Terhadap Niat Pembelian: Kepedulian dan Persepsi Lingkungan Tesa Lonika; Barkah; Wenny Pebrianti; Ramadania; Heriyadi
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 5 No 1 (2025): Edisi Januari 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v5i1.1674

Penelitian ini mengeksplorasi hubungan antara Sikap terhadap Produk Ramah Lingkungan, Kepedulian Lingkungan, Kesadaran Lingkungan, Inovasi Ramah Lingkungan, dan Niat Pembelian Ramah Lingkungan, dengan peran mediasi Citra Ramah Lingkungan Perusahaan dalam produk minyak goreng Green Tropical. Data primer dikumpulkan dari 218 responden di Indonesia (usia 17-60) yang sadar dan peduli terhadap isu lingkungan. Menggunakan purposive sampling melalui survei daring di media sosial, data dianalisis menggunakan Partial-Least Square Equating Modeling (PLS-SEM) menggunakan SmartPLS. Hasil penelitian menunjukkan bahwa Sikap terhadap Produk Ramah Lingkungan, Kesadaran Lingkungan, dan Inovasi Ramah Lingkungan berdampak positif terhadap citra ramah lingkungan dan niat pembelian perusahaan. Namun, kepedulian Lingkungan tidak secara signifikan memengaruhi niat pembelian. Temuan ini menunjukkan bahwa perusahaan harus meningkatkan edukasi konsumen tentang inovasi ramah lingkungan untuk keberlanjutan dan mengeksplorasi faktor-faktor penting yang memengaruhi niat pembelian melalui penelitian kualitatif, karena survei mungkin tidak mengungkapkan semua motivasi konsumen.

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