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All Journal Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini IJoLE: International Journal of Language Education LINGUISTS : JOURNAL OF LINGUISTICS AND LANGUAGE TEACHING
Sunendar, Neidya Fahma
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Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Language Education for Development: Enhancing Regional Banks' Performance through Illocutionary Speech Act Mastery in Indonesia Sunendar, Dadang; Erlina, Erlina; Sundari, Sri; Hardini, Tri Indri; Maulana, Cepri; Sunendar, Neidya Fahma
International Journal of Language Education Vol. 8, No. 3, 2024
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijole.v8i3.66490

Abstract

This study aims to explain how language plays a significant role in improving the performance of regional development banks in Indonesia. The method used was qualitative with a questionnaire instrument involving 6 regional development banks in Indonesia. Some of the main findings are 24 statements were found, 19 of which fall into 5 categories, namely assertive illocutionary speech acts, directive illocutionary speech acts, expressive illocutionary speech acts, commissive illocutionary speech acts, and declarative illocutionary speech acts. In its implementation, the process emphasizing the humanistic approach scored over 90%. By prioritizing language training initiatives that emphasize the mastery of illocutionary speech acts, regional banks in Indonesia can expect improved operational efficiency, strengthened customer relationships and a more strategic approach to communication, contributing to the overall development and success of the banking sector. This study is limited to the context of only one type of bank, the regional development bank. It is further suggested that there is a strong need to provide adequate and timely capacity building for the employees of regional development banks, particularly in language training as part of public service and satisfaction development.
Perkembangan Bahasa dan Kognisi dalam Interaksi Verbal: Studi Kasus Anak 3 Tahun 8 Bulan Haerunisa, Zahra Fadillah; Bachari, Andika Dutha; Dallyono, Ruswan; Sunendar, Neidya Fahma
Jurnal Obsesi : Jurnal Pendidikan Anak Usia Dini Vol. 9 No. 6 (2025): In Progress
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/obsesi.v9i6.7263

Abstract

Periode usia dini merupakan fase emas perkembangan anak, ketika otak berada pada tingkat plastisitas tertinggi. Interaksi dan stimulasi lingkungan pun sangat berpengaruh terhadap perkembangan mereka, terutama dalam aspek bahasa dan kognisi. Meskipun perkembangan bahasa telah banyak dikaji, masih jarang penelitian yang mengobservasi keterkaitannya dengan sisi kognitif anak. Penelitian ini bertujuan menyajikan analisis integratif antara perkembangan bahasa dan kognisi anak usia 3 tahun 8 bulan, sekaligus hubungannya dengan input dari lingkungan terdekat. Menggunakan pendekatan kualitatif dan desain studi kasus, data diperoleh melalui dokumentasi interaksi anak dengan ibunya, serta wawancara singkat. Hasil menunjukkan bahwa anak telah memperlihatkan perkembangan yang sesuai dengan usianya, mencakup aspek bahasa (fonologi, sintaksis, semantik, dan pragmatik) dan kognisi (joint attention, collaborative interaction, dan gejala tahap praoperasional). Temuan juga menyoroti peran lingkungan verbal yang suportif, termasuk melalui strategi scaffolding, reinforcement, dan repetition. Penelitian ini dapat menjadi acuan dalam mempelajari pentingnya interaksi positif sebagai pendukung optimalisasi perkembangan anak usia dini.
PAN-ASIAN BEAUTY IDEOLOGY IN INDONESIAN SKINCARE PRODUCTS ADVERTISEMENTS: CRITICAL DISCOURSE ANALYSIS Kurniawan, Muhammad Hafiz; Sunendar, Neidya Fahma; Juwintan, Juwintan; Snytsar, Liana
Linguists : Journal of Linguistics and Language Teaching Vol 11, No 2 (2025): December (In Press)
Publisher : Universitas Islam Negeri (UIN) Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/ling.v11i2.8849

Abstract

Social media has changed the people perspective about beauty because it shapes beauty standard by giving exposure to particular body shape and skin tone. This research aims to investigate the ideology in the concept of beauty in local brand of skincare products in Indonesia via Instagram. Those two local brands are chosen because it shows how different ideologies are starting to be contested: “whiteness’ and ‘local’ beauty. This concept cannot be ignored because it is rooted in imperialism and colonialism. To reveal the ideology, this research began with the analysis of visual and verbal texts in Instagram posts from two official accounts, Kezia Skincare and Votre Peau. This case study uses Critical Discourse Theory proposed by Jäger & Maier and then supported by theories developed within social semiotics. The data in this research were collected by applying four steps adopted from Bezemer and Jewitt and in analyzing the data this research focuses on the discourse fragments to reveal the ideological statements. Linguistic and non-linguistic features are used intersemiotically to strengthen the message of ‘whiteness’ and ‘brightness’ beauty is within the customer reach. Although, one of beauty products has promoted the ‘local’ beauty, the consistency is still questioned because whiteness beauty ideology and the pan-Asian beauty still leaves the trace in representing the beauty thorough process types, metaphors, pathos and images.     
Co-Authors Andika Dutha Bachari Dadang Sunendar Dallyono, Ruswan Erlina Erlina Haerunisa, Zahra Fadillah Juwintan, Juwintan Kurniawan, Muhammad Hafiz Maulana, Cepri Snytsar, Liana Sundari, Sri Tri Indri Hardini