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PENGARUH PROMOSI, BRAND IMAGE DAN KUALITAS PRODUK TERHADAP BRAND LOYALTY DETERJEN MEREK RINSO DI KELURAHAN TANJUNG SENGKUANG KOTA BATAM WULANDARI, MEILANI; Dr. Suhardi S. E. M. M
SCIENTIA JOURNAL Vol 5 No 1 (2022): Volume 5 Nomor 1 2022
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of promotion, brand image and quality on consumer loyalty Rinso brand detergent. Collecting data using a questionnaire distributed to respondents totaling 100 samples using Rinso detergent. The sampling technique in this study uses the accidental sampling technique where all people who coincidentally meet with the researcher can be sampled if it is felt that the sample encountered meets certain characteristics needed by the researcher. The analytical method used is descriptive quantitative analysis and quantitative analysis with multiple regression. Partially, the results of this study indicate that promotion and quality have a positive and significant effect on consumer loyalty and brand image has no significant effect on loyalty. Simultaneously, the results showed that the variables of promotion, brand image and quality had a significant effect on consumer loyalty.Keywords: Promotio, Brand Image, Quality; Customer Loyalty.
PENINGKATAN HASIL BELAJAR MATEMATIKA MELALUI MODEL PJBL BERBANTUAN MEDIA DADU BERGAMBAR MATERI PIKTOGRAM SISWA KELAS IV SD DJAMA’ATUL ICHWAN Sumiati, Siti; Supriyono, Supriyono; Wulandari, Meilani
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 4 (2024): Vol. 7 No. 4 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i4.34004

Abstract

Tujuan Penelitian adalah meningkatkan hasil belajar matematika melalui model Project Based Learning (PJBL) berbantuan media dadu bergambar materi penyajian data piktogram siswa kelas 4 SD Djama’atul Ichwan Surakarta. Berdasarkan hasil pengamatan terdapat masalah yang dialami oleh peserta didik yaitu rendahnya hasil belajar dengan KKM 75. Jenis penelitian ini adalah penelitian tindakan kelas yang dilaksanakan dalam dua siklus. Data yang digunakan yaitu data kuantitatif dan kualitatif. Teknik pengumpulan data yang digunakan dengan tes dan non tes. Analisis data dengan reduksi data, penyajian data, dan penarikan kesimpulan. Peningkatan persentase hasil belajar kognitif peserta didik yang mencapai KKM pada siklus I meningkat dari 8 menjadi 18 peserta didik dengan rata-rata nilai sebesar 81,3. Pada siklus II peserta didik yang mencapai KKM mencapai 25 peserta didik dengan rata-rata 88,5. Berdasarkan hasil tesebut dapat disimpulkan bahwa model Project Based Learning mampu meningkatkan hasil belajar matematika materi penyajian data siswa kelas IV SD Djama’atul Ichwan
PENGEMBANGAN E-LKPD GAMBUT RIAU BERBASIS PENDEKATAN SOCIO-SCIENTIFIC ISSUES (SSI) PADA MATERI EKOSISTEM KELAS X SMA Wulandari, Meilani; Mariani Natalina L.; Fitra Suzanti
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 2 (2026): Volume 11 No. 02, Juni 2026.
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i2.53628

Abstract

The quality of biology teaching materials, especially E-LKPD on ecosystem topics, has not fully met the demands of Merdeka Curriculum which emphasizes contextual, critical, and locally relevant learning. This research and development study aims to produce a high-quality Electronic Student Worksheet (E-LKPD) on Riau Peatland ecosystems integrated with the Socio-Scientific Issues (SSI) approach for Grade X SMA students. The development used the ADDIE model (Analyze, Design, Development, Implementation, Evaluation), carried out through the Analysis, Design, and Development stages. Validation was conducted by three validators (one lecturer and two biology teachers) covering media validity (graphic components, presentation, language, and practicality) and material validity (content feasibility, learning effectiveness, and SSI integration). Limited trials were conducted in two phases: Phase I involved 10 university students from Biology Education at Universitas Riau, and Phase II involved 30 Grade X students at SMAN 8 Pekanbaru. Results showed an overall validation mean score of 3.62 (very valid). Trial Phase I yielded a mean of 3.71 (very good) and Trial Phase II yielded a mean of 3.58 (very good), resulting in a final product quality score of 3.64 (very good). These findings indicate that the developed E-LKPD is valid and practical for facilitating higher-order thinking, ecological literacy, and evidence-based decision-making skills through the integration of authentic Riau peatland issues.