Article Per Year (5 Year)
p-Index From 2020 - 2025
1.434
P-Index
This Author published in this journals
All Journal Dinasti International Journal of Digital Business Management Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Ekonomi Jurnal Pengabdian Teratai Journal of Accounting and Finance Management (JAFM) Jurnal Akademi Akuntansi Indonesia Padang Jurnal Pengabdian Kepada Masyarakat Kalam
Muphimin, Muphimin
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Dinasti International Journal of Economics, Finance

 1 
Analysis of the Effect of Customer Relationship Management, Service Quality and Word of Mouth on e-Commerce Customer Loyalty through Customer Satisfaction as a Mediator Muphimin, Muphimin; Rachbini, Widarto
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 3 (2024): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i3.3079

Abstract

Customer satisfaction is a comprehensive assessment of service and as a result of the comparison between customer expectations and perceptions of actual service performance. The purpose of this study is to see the effect of the independent and dependent variables, using quantitative methods with the help of SmartPLS software. The results of this study indicate that CRM directly affects SQU and LOY, the SQU variable affects SAT and SQU has no effect on LOY, the WIM variable affects SQU and LOY, and SAT affects LOY. In indirect testing, the independent variables, namely CRM, SQU, and WOM, have an effect on SAT which is moderated by LOY.
Co-Authors Ahmad Nurdin Hasibuan Barizki, Rezzi Nanda Basuki, Rezi Nanda Delila Rambe, Delila Djaddang, Syahril Faisal, Andri Febryano Manggala Putra Noerlina Anggraeni Nurohmah, Siti W.P, M. Vieky Dwitama