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All Journal Dinasti International Journal of Digital Business Management Jurnal Ekonomi Jurnal Pengabdian Teratai Journal of Accounting and Finance Management (JAFM) Jurnal Akademi Akuntansi Indonesia Padang Jurnal Pengabdian Kepada Masyarakat Kalam
Muphimin, Muphimin
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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E-COMMERCE SEBAGAI MEDIA DIGITAL MARKETING BAGI PELAKU UMKM DI JATIWARNA KOTA BEKASI Hasibuan, Ahmad Nurdin; Anggraeni, Noerlina; Muphimin, Muphimin; Putra, Febryano Manggala; W.P, M. Vieky Dwitama
Jurnal Pengabdian Teratai Vol 5 No 2 (2024): Jurnal Pengabdian Teratai
Publisher : Lembaga Penelitian Dan Pengabdian Pada Masyarakat (LPPM) Institut Bisnis dan Informatika (IBI) Kosgoro 1957

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/teratai.v5i2.1432

Abstract

Pelaksanaan pelatihan e-bisnis merupakan bentuk dedikasi tim dari Institut Bisnis dan Informatika Kosgoro 1957, yang memberikan masukan kepada masyarakat luas, khususnya para pelaku usaha UMKM di Jatiwarna, Bekasi. Pelatihan ini berakhir dengan hasil yang baik, hal ini dapat dilihat dari banyaknya peserta yang memahami bahwa e-commerce adalah konsep yang semakin menarik bagi UMKM dan konsumen, serta masyarakat umum yang terus melakukan perdagangan dan pembelian. Alasan mengapa konsep ini sangat penting dalam implementasi UMKM adalah karena perubahan perilaku konsumen dan terbatasnya sumber daya. Dari perspektif pemasar, sumber daya yang terbatas memaksa UMKM untuk mencari cara baru dalam memenuhi kebutuhan dan keinginan konsumen. Konsep toko online adalah peluang yang dapat dimanfaatkan oleh pedagang dalam aktivitas jual beli mereka dengan memanfaatkan teknologi.
Ceramah Literasi Keuangan di Siswa Magang SMK di Lingkungan IBI Kosgoro Faisal, Andri; Basuki, Rezi Nanda; Muphimin, Muphimin
Jurnal Pengabdian Kepada Masyarakat Kalam Vol. 3 No. 2 (2024): Literasi Informasi dan Dunia Peradaban Digital Manusia
Publisher : Prisani Cendekia

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Abstract

This community service activity aims to promote financial literacy within the community. It is based on the low interest in saving among Indonesian citizens and the limited understanding of financial literacy, particularly at the high school level (both SMA and SMK). This lack of interest in saving poses a future problem as individuals will face significant life challenges, including financial difficulties. They will need to address pressing issues such as housing and employment.Many students overlook financial literacy education because it is not part of the curriculum in most secondary schools in Indonesia. Consequently, their knowledge of financial literacy remains inadequate. This issue not only burdens individuals and families but also places a strain on the country. A decline in societal welfare compels the government to provide support or subsidies for those below the welfare threshold. Recognizing the importance of this matter, the government, through the Financial Services Authority (OJK), has initiated programs to promote financial literacy to the public.Based on this context, this community service program targets high school (SMA) and vocational school (SMK) students, who are presumed to have low levels of financial literacy. Using a lecture method, the program introduces new knowledge to help students understand the concept of financial literacy. Each aspect of financial definitions is thoroughly explained to ensure comprehension. Financial literacy is a novel concept for them and is expected to benefit them in the future. As a result, they begin to understand financial management and develop a habit of saving for the future. To ensure they know about financial literacy in the lecture, the lecturer will ask them questions. This is to ensure they are able to master financial literacy. Female participants were able to answer that they had a financial goal to buy a house. They are clear about this knowledge and they know it is not easy. Therefore they save to achieve these financial goals.
Literature Review Study: Factors That Influence Customer Satisfaction Muphimin, Muphimin; Syahril Djaddang
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

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Abstract

Satisfaction can be defined as a person's feeling of satisfaction, pleasure and relief due to consuming a product or service. Satisfaction level is a function of the difference between perceived performance and expectations. If performance is below expectations, then consumers will be very disappointed, if performance meets expectations then consumers will be very satisfied. This research uses the literature review method, which is an explanation of theories, findings and other research sources taken from references to become the basis for conducting research. Based on theory, relevant articles and discussions, a hypothesis can be formulated for further research: That if customers give good perceptions of quality, product, price, service quality, emotional factors, customer relationship management, service quality, and word of mouth, then This will have a positive effect on consumer satisfaction.
Analisis Strategi Bersaing Penjual Ponsel di Jakarta:Kajian Berdasarkan Five Forces Porter Muphimin, Muphimin; Rambe, Delila
Jurnal Akademi Akuntansi Indonesia Padang Vol. 5 No. 1 (2025): April
Publisher : LPPM Akademi Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/fg5b0x47

Abstract

Pada awalnya, ponsel dikembangkan untuk kebutuhan komunikasi jarak jauh yang mudah dibawa. Namun, sejak diperkenalkannya ponsel pintar pertama oleh Apple pada tahun 2007, ponsel telah berevolusi menjadi platform serbaguna untuk berbagai aplikasi, mulai dari hiburan, pekerjaan, edukasi, hingga e-commerce. Penelitian ini bertujuan untuk membangun strategi bersaing dengan menggunakan Analisis Five Forces Porter penjual ponsel di Jakarta untuk meningkatkan profit dan omset penjualan. Penelitian ini mengkaji strategi persaingan yang diterapkan pada penjual ponsel di Jakarta dengan menggunakan analisis Porter’s Five Forces. Variabel utama dalam penelitian ini adalah strategi persaingan, dan alat analisis yang digunakan adalah Porter’s Five Forces. Hasil dalam penelitian ini yaitu Industri ponsel menghadapi persaingan ketat dengan ancaman pendatang baru yang relatif rendah, meskipun pemain seperti Xiaomi dan Realme berhasil masuk melalui strategi harga kompetitif. Substitusi masih terbatas, tetapi teknologi seperti wearable devices dapat mengubah tren di masa depan. Daya tawar pemasok tinggi, terutama pada komponen kritis, meski merek besar mengurangi ketergantungan melalui integrasi vertikal. Konsumen memiliki daya tawar kuat berkat banyaknya pilihan dan akses informasi yang luas. Persaingan antar pemain sangat intens, ditandai oleh inovasi cepat, persaingan harga, dan strategi pemasaran digital, sehingga adaptasi terhadap tren menjadi kunci keberlanjutan.
Analysis of Determinants of Mobile Phone Purchasing Decisions in Jakarta Shopping Centers Muphimin, Muphimin; Nurohmah, Siti
Dinasti International Journal of Digital Business Management Vol. 6 No. 1 (2024): Dinasti International Journal of Digital Business Management (December 2024 - J
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i1.3928

Abstract

This study is to see the effect of digital marketing, brand image, and sales interaction on purchasing decisions mediated by customer satisfaction. This research uses the SEM method using 250 respondents at Mobile Phone Dealers at Shopping Centers in Jakarta. Research results of direct hypothesis testing show that Digital Marketing has a significant effect on Sales Performance, but not on Customer Satisfaction. Brand Image has a significant effect on Customer Satisfaction and almost significant on Sales Performance. Sales Interaction has a significant effect on Sales Performance and Customer Satisfaction. Customer Satisfaction has a very significant effect on Sales Performance. Indirect Hypothesis shows that the relationship between Digital Marketing, Customer Satisfaction, and Sales Performance is not significant. However, Brand Image and Sales Interaction have a highly significant effect on Sales Performance through Customer Satisfaction. The research concludes that Digital Marketing affects Sales Performance, while Brand Image and Sales Interaction affect Sales Performance and Customer Satisfaction. Customer Satisfaction has an effect on Sales Performance.
Peningkatan Motivasi Belajar Remaja Masjid Jami Nurul Iman Cipedak Jagarkarsa Muphimin, Muphimin; Faisal, Andri; Rambe, Delila
Jurnal Pengabdian Kepada Masyarakat Kalam Vol. 4 No. 2 (2025): Pemberdayaan Remaja dan Generasi Muda
Publisher : Prisani Cendekia

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Abstract

Many young people today tend to spend a significant amount of their time on unproductive or less meaningful activities. It is therefore essential to help them develop self-discipline and prepare for a future that demands resilience, skills, and purpose. Motivation plays a crucial role in empowering youth to strive for personal and academic growth. This community service activity was conducted at Nurul Iman Mosque, Cipedak, Jagakarsa, with the aim of increasing learning motivation among mosque teenagers. The primary method used was lecturing, which served as a means of knowledge transfer as well as motivational stimulation. Through a structured and interactive lecture format, participants were introduced to the importance of education, time management, and goal setting within both religious and personal development frameworks.The lecture received positive responses from the participants. Many showed enthusiasm, attentiveness, and active engagement during the sessions. Their interest reflected a readiness to internalize the messages delivered and apply them in their daily lives. The use of the lecture method proved effective in this context, particularly when combined with a motivational tone and relatable examples. It is hoped that this initiative will contribute to fostering a more positive learning culture among mosque youth and inspire them to pursue a better future through education and self-improvement.
Strategi Pemasaran Jahe Merah Berbasis Penta Helix Dalam Meningkatkan Daya Saing Industri Herbal di Jabodetabek Muphimin, Muphimin; Rambe, Delila
Journal of Accounting and Finance Management Vol. 6 No. 4 (2025): Journal of Accounting and Finance Management (September - October 2025)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i4.2337

Abstract

Industri herbal jamu merupakan sektor yang memproduksi dan memasarkan obat tradisional berbahan alami, yang telah digunakan secara turun-temurun di Indonesia. Dengan meningkatnya kesadaran masyarakat terhadap kesehatan alami, industri ini terus berkembang melalui inovasi, penelitian, dan dukungan regulasi pemerintah. Penelitian ini bertujuan untuk mengetahui sinergitas pentahelix dalam pengembangan Industri Herbal Jahe di Jabodetabek. Metode yang digunakan dalam penelitian ini adalah metode pentahelix dengan delapan jumlah informan dari berbagai bidang. Hasil penelitian ini menunjukkan akademisi, dapat mendukung strategi pemasaran dan peningkatan penjualan industri herbal melalui penelitian berbasis sains. Pemerintah, membuat regulasi untuk mendukung perkembangan industri herbal dan melindungi produsen serta konsumen. Komunitas, dapat meningkatkan kesadaran dan permintaan pasar melalui edukasi serta pelestarian budaya jamu. Pebisnis, mengembangkan strategi pemasaran inovatif dengan memanfaatkan riset dan kebijakan pemerintah. Media, menyebarluaskan informasi tentang manfaat, keamanan, dan inovasi produk herbal untuk meningkatkan kepercayaan konsumen. Kesimpulan dalam penelitian ini yaitu industri herbal berkembang melalui sinergi akademisi, pemerintah, komunitas, pebisnis, dan media yang berkontribusi dalam penelitian, regulasi, edukasi, strategi pemasaran, dan penyebaran informasi untuk meningkatkan daya saing dan kepercayaan konsumen.
Co-Authors Ahmad Nurdin Hasibuan Basuki, Rezi Nanda Delila Rambe, Delila Djaddang, Syahril Faisal, Andri Febryano Manggala Putra Noerlina Anggraeni Nurohmah, Siti W.P, M. Vieky Dwitama