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All Journal Enrichment : Journal of Management Jurnal Bisinis Digital
Zunaidah, Umi
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Economics, Econometrics & Finance Library & Information Science

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Maximizing Student Learning with Semrush: A Project Based Learning Strategy for Crafting Effective Business Models Kawuryan, Renita; Zunaidah, Umi; Pratiwi, Sari
Jurnal Bisnis Digital Vol. 2 No. 1 (2024): Jurnal Bisnis Digital, Vol. 2 No. 1 Mei-2024
Publisher : Prodi Bisnis Digital Universitas Muhammadiyah Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/j-bisdig.v2i1.2093

Abstract

This study examines the incorporation of Semrush into project-based learning to support university students in the creation of efficient business models. The project seeks to utilize Semrush for market research to improve students' critical thinking skills, boost their comprehension of business principles, and cultivate an entrepreneurial attitude. The study employs a qualitative research methodology with a case study design to compare a group of students utilizing Semrush with a control group. The results demonstrate that the integration of Semrush into project-based learning yields substantial advantages for students in the development of Business Model Canvas frameworks and the identification of business possibilities.
Application of project management using the critical path method (CPM) in residential construction projects Satryawati, Satryawati; Zunaidah, Umi; Qumairo, Eny Lathifa; Nurhalizah, Selviana; Tambing, Wyenda
Enrichment : Journal of Management Vol. 15 No. 2 (2025): Juni: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v15i2.2267

Abstract

This study aims to analyze the application of the CPM in residential construction project in Samarinda City, in order to optimize the efficiency of implementation time. The approach used was descriptive quantitative, with data collection through field studies, documentation, and interviews. The CPM was applied by identifying all project activities, compiling a work network diagram, backward pass, and determining the earliest and latest possible start and finish times. The results showed that the project critical path had a total duration of 77 days. Delays in any of the activities on this path will have a direct impact on the overall project delay. Conversely, activities outside the critical path have time slack. These findings show that the CPM method is effective in assisting systematic and data-driven project planning and control, and makes a real contribution to improving time efficiency in the residential construction sector
Construction management analysis of time management in residential house construction of samarinda Zunaidah, Umi; Kawuryan, Renita; Prasetyo, Dimas Rabbani; Aditya, Rangga; Cindy, Cindy; Aisyah, Ridha; Salsabila, Shafa Nadiah
Enrichment : Journal of Management Vol. 14 No. 2 (2024): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i2.1899

Abstract

The construction services industry in Indonesia is expanding rapidly, necessitating efficient project management to maintain competitiveness. This study analyzes time management in residential construction in Samarinda, using the Critical Path Method (CPM) and Microsoft Project software. The research aims to identify deficiencies in current practices to enhance project efficiency. A quantitative approach was adopted, involving literature review, data collection through field surveys and interviews, and data analysis. Findings reveal that the total construction period is 93 days, with a project duration of 4,900 hours. Weather conditions were a significant factor causing incomplete tasks. Cost analysis indicates total expenses of Rp201,290,412, emphasizing the importance of precise cost management alongside time management. The study concludes that effective use of CPM and Microsoft Project can optimize scheduling, resource allocation, and overall project management. Recommendations include regular critical path reviews and enhanced team communication to mitigate delays and ensure timely project completion
Co-Authors Aisyah, Ridha CINDY CINDY Kawuryan, Renita Nurhalizah, Selviana Prasetyo, Dimas Rabbani Qumairo, Eny Lathifa RANGGA ADITYA Salsabila, Shafa Nadiah Sari Pratiwi Satryawati, Satryawati Tambing, Wyenda