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All Journal Jurnal Ilmu Manajemen Terapan (JIMT) Bridge: Jurnal Publikasi Sistem Informasi dan Telekomunikasi SERVITIUM RESEARCH: Community Service Journal
Salsabila Dwi Fitri
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Computer Science & IT Decision Sciences, Operations Research & Management

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Digital Marketing Dalam Meningkatkan Citra Bank (Studi Pada Bank 9 Jambi) Eko Suprapto; Ifan Sadewa; Salsabila Dwi Fitri
Jurnal Ilmu Manajemen Terapan Vol. 5 No. 4 (2024): Jurnal Ilmu Manajemen Terapan (Maret - April 2024)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v5i4.2725

Abstract

Penelitian ini bertujuan untuk menganalisis peran digital marketing dalam meningkatkan citra bank melalui dimensinya fulfillment/reliability¸ website design, customer service, dan secutity/privacy. Populasi dalam penelitian ini adalah nasabah Bank Jambi Kantor Cabang Pembantu Singkut, sampel yang diambil sebanyak 100 orang. Sumber data yaitu data primer dan data sekunder. Metode pengumpulan data menggunakan observasi, wawancara dan kuesioner. Analisis data dilakukan dengan metode kuantitatif dengan bantuan Smart-PLS. Hasil penelitian menyimpulkan bahwa digital marketing melalui dimensi fulfillment/reliability¸ website design, customer service, dan secutity/privacy memiliki pengaruh yang signifikan terhadap citra bank dengan dimensi likeability, competence, quality, performance, dan responsibility. Hal ini menjelaskan bahwasanya jika kegiatan digital marketing dapat dimaksimalkan dengan baik oleh manajemen perusahaan, maka hal ini akan membentuk citra perusahaan yang semakin baik.
Implementasi Model Support Vector Machine Dalam Analisa Sentimen Masyarakat Mengenai Kebijakan Penerapan Aplikasi Mypertamina Salsabila Dwi Fitri; Dewi Lestari; Rizqa Raaiqa Bintana; Reni Aryani; Mohamad Ilhami; Yolla Noverina
Bridge : Jurnal Publikasi Sistem Informasi dan Telekomunikasi Vol. 2 No. 2 (2024): Mei : Bridge : Jurnal Publikasi Sistem Informasi dan Telekomunikasi
Publisher : Asosiasi Profesi Telekomunikasi Dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/bridge.v2i3.180

Abstract

The policy for using the MyPertamina application issued does not rule out the possibility of differences of opinion due to changes in the policy. There are many positive, neutral, and negative responses to the MyPertamina application implementation policy. To see the public's reaction to the MyPertamina application implementation policy, it can be seen through various media, including social media. Twitter is a social network that is widely used by people in Indonesia. The number of Twitter users in Indonesia reached 18.45 million in 2022, making Indonesia the fifth largest Twitter user country in the world. Researchers conducted a sentiment analysis of the search results for tweets containing the keyword "MyPertamina" using the support vector machine algorithm. 382 tweet data were obtained and classified using the support vector machine algorithm. Support vector machine is a supervised learning algorithm for data classification. SVM is very fast and effective in solving text data problems. Text data is suitable for classification with the SVM algorithm because the basic nature of text tends to be high-dimensional. Of the 382 data analyzed, the support vector machine classification using the RBF kernel with parameter C=2 gave the highest accuracy value of 80.51%, precision value of 81%, recall value of 81%, and F1 score value of 80%.
Building Resilient MSMEs through Accounting Digitalization and Financial Competency Enhancement to Support the People's Economy Salsabila Dwi Fitri
SERVITIUM RESEARCH: Community Service Journal Vol. 1 No. 1 (2025): Community Service Journal (July - December 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/servitium.v1i1.15

Abstract

The development of digital technology has brought significant changes in accounting practices, especially for Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. On the other hand, human resource (HR) competence is an important factor in utilizing this technology to improve the quality of financial reports. This article aims to examine the role of accounting digitalization and HR competence on the quality of MSME financial reports in Indonesia through a systematic literature review approach. The method used is a literature review with a Systematic Literature Review (SLR) approach, which examines various relevant previous studies. The results of the study indicate that the effective implementation of accounting digitalization, if supported by competent HR, contributes greatly to increasing the transparency, accuracy, and reliability of MSME financial reports. This study is expected to be the basis for forming hypotheses in further empirical research and provide policy recommendations that encourage strengthening the digital capacity and HR of MSMEs in Indonesia.
Co-Authors Aryani, Reni Dewi Lestari Eko Suprapto Ifan Sadewa Ilhami, Mohamad Rizqa Raaiqa Bintana Yolla Noverina