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The Influence of Social Media on Increasing Sales of MSMEs (Case Study of MSMEs in Tanjung Morawa) Sinaga, Mulyati Patresia; Kabeakan, Siat Putri; Damanik, Yogi Prasetya; Khaira, Imamul; Siregar, Zulkarnain
Economic: Journal Economic and Business Vol. 3 No. 3 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i3.582

Abstract

Sales increase is the process of increasing the number of products or services sold by a company or individual in a certain time period. The goal is to increase revenue and profitability. Increased sales can be achieved through various strategies, including more effective marketing, improving product or service quality, expansion market, increasing distribution, improving customer service, and so on. The aim of this research is to determine the magnitude of the influence of social media on increasing sales of MSMEs in Tanjung Morawa. The results of this research show that social media has a positive and significant effect on increasing sales of MSMEs in Tanjung Morawa. The magnitude of the influence can be seen from the large value of the coefficient of determination (R square of 61.5%.)
The Influence of Financial Compensation and Non-Financial Compensation on Employee Performance Manurung, Grace Silvia; Aprinawati, Aprinawati; Harahap, Alya Febrina; Rumahorbo, Jonathan Saputra; Angelica, Marisa; Nasution, Putri Suci Yasa; Damanik, Yogi Prasetya
Holistic Science Vol. 4 No. 3 (2024): Jurnal Nasional Holistic Science
Publisher : Lembaga Riset Mutiara Akbar NOMOR AHU-0003295.AH.01.07 TAHUN 2021

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/hs.v4i3.766

Abstract

Based on a literature review from a number of previous studies, this research aims to study how financial compensation and non-financial compensation affect employee performance. Financial compensation, which includes salary, bonuses and incentives, is considered to play a significant role in improving employee performance, while non-financial compensation, such as recognition, awards and career development, is proven to provide intrinsic satisfaction for employees. To provide a comprehensive picture, this literature review includes research that has been conducted over the last five years by examining various industrial sectors to gain a comprehensive understanding. The results of the literature analysis show that both financial and non-financial compensation have a positive effect on employee performance, although the influence of each factor can vary depending on the characteristics of the organization and type of work. This article provides guidance for management in designing effective compensation strategies to improve performance and retain quality employees.
Pengaruh Disiplin Kerja dan Knowledge Management terhadap Kinerja Pegawai Unit Pelaksana Teknis (UPT) Puskesmas Lubuk Pakam Damanik, Yogi Prasetya; Harmen, Hilma
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 4 No. 1 (2025): April: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v4i1.4630

Abstract

This study aims to analyze the effect of work discipline and knowledge management on employee performance at the Technical Implementation Unit (UPT) of Lubuk Pakam Health Center. The research uses a quantitative approach with surveys and questionnaires distributed to 67 employees as the sample. The results show that work discipline and knowledge management simultaneously have a positive and significant effect on employee performance with an F-value of 19.336 (p < 0.05) and an R Square of 0.377, indicating that both variables contribute significantly to performance improvement. These findings highlight the importance of enhancing work discipline and effective knowledge management to achieve optimal employee performance at the Lubuk Pakam Health Center.