Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal YUME : Journal of Management Economic: Journal Economic and Business
Wahyuni, Futri
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Influence of E-Commerce Features on Purchasing Decisions (Case Study on Management Department Students, Faculty of Economics, State University of Medan) Manik, Enjelia; Wahyuni, Futri; Manurung, Grace Silvia; Khaira, Imamul; Siregar, Zulkarnain
Economic: Journal Economic and Business Vol. 3 No. 2 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i2.614

Abstract

This research was conducted with the aim of finding out how much influence e-commerce has on purchasing decisions among students majoring in management at the Faculty of Economics, Medan State University. The method used in this research is a quantitative method, with data analysis techniques using simple linear regression analysis. The data used is a questionnaire. The research results show that E-commerce features partially have a significant effect on purchasing decisions. Hypothesis testing shows that there is an influence of e-commerce on purchasing decisions among students majoring in management, Faculty of Economics, Medan State University. The value of the equation Y = 8.940(?) +0.686 (X) + e. The coefficient of determination R Square value of 0.162 means that e-commerce features influence purchasing decisions by 16.2%, while the remaining 83.8% is influenced by other factors.
Pengaruh Kepercayaan Konsumen , Strategi Promosi Dan Inovasi Produk Terhadap Minat Beli Konsumen Pada Donita Food Indonesia Medan Tembung Pasar 5 Wahyuni, Futri; Harahap, Lokot Muda
YUME : Journal of Management Vol 8, No 3 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i3.9530

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui dan menjelaskan bagaimana strategi promosi dan inovasi produk Donita Food Indonesia Medan Tembung Pasar 5 memengaruhi kepercayaan konsumen dan minat beli konsumen. Jumlah populasi yang disurvei adalah 664 orang, dan 150 sampel diambil dari mereka. Hasil penelitian menunjukkan bahwa, dengan nilai Fhitung 5160,056 dan nilai Ftabel 2,67, pengaruh Kepercayaan Konsumen, Strategi Promosi, dan Inovasi Produk secara bersamaan berpengaruh signifikan terhadap Minat Beli Konsumen. Uji parsial menunjukkan bahwa pengaruh Kepercayaan Konsumen, Strategi Promosi, dan Inovasi Produk secara bersamaan berpengaruh positif dan signifikan terhadap Minat Beli Konsumen.  Nilai R square untuk koefisien determinasi 0,991 menunjukkan bahwa nilai R square variabel independen memiliki kemampuan untuk menjelaskan pengaruh sebesar 99,1% terhadap variabel dependen. Faktor lain yang tidak diteliti dalam penelitian ini mempengaruhi sebesar 0,9 %.  Kata Kunci : Kepercayaan Konsumen, Strategi Promosi, Inovasi Produk, Minat Beli
Co-Authors Imamul Khaira Lokot Muda Harahap, Lokot Muda Manik, Enjelia Manurung, Grace Silvia Siregar, Zulkarnain