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Correlation Between Online Game Addiction and Social Adjustment in Teenage Mobile Legend Players Insan, Imammul; Sartika , Dewi
Jurnal Sosial, Politik dan Budaya (SOSPOLBUD) Vol. 3 No. 2 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/sospolbud.v3i2.10160

Abstract

This research aims to find out whether there is a relationship between online game addiction and social adjustment in teenage mobile legend players. This research uses a quantitative correlation approach with a sampling technique using Accidental Sampling. a total of 176 samples. From the results of data analysis, the correlation coefficient (rxy) was obtained with a positive value, namely 0.473, with a sig value. (p calculated) = 0.0001 or p < 0.05 which shows that the relationship between the two variables is significant. This indicates that young mobile legend players are quite capable of controlling and controlling when playing mobile legend games.
The Impact of Internal Marketing on Educators' Satisfaction and Loyalty in Private Universities Helmi, Sulaiman; Sartika , Dewi; Ramadhina, Shafira Fitri; Fitriani, Rosha
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1637

Abstract

This study examines the impact of Internal Marketing on customer satisfaction and loyalty, emphasizing its role in fostering long-term customer relationships. The research addresses the extent to which Internal Marketing influences these outcomes, particularly in competitive markets. A quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) was applied to analyze survey data. Validity and reliability tests were conducted to ensure the robustness of the results. Findings indicate that Internal Marketing significantly influences both customer satisfaction and loyalty, with a stronger effect on satisfaction. These results underscore the strategic importance of Internal Marketing in enhancing customer-related outcomes. Businesses can utilize these insights to develop more effective internal marketing strategies aimed at improving customer satisfaction and loyalty.
The Impact of Internal Marketing on Educators' Satisfaction and Loyalty in Private Universities Helmi, Sulaiman; Sartika , Dewi; Ramadhina, Shafira Fitri; Fitriani, Rosha
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1637

Abstract

This study examines the impact of Internal Marketing on customer satisfaction and loyalty, emphasizing its role in fostering long-term customer relationships. The research addresses the extent to which Internal Marketing influences these outcomes, particularly in competitive markets. A quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) was applied to analyze survey data. Validity and reliability tests were conducted to ensure the robustness of the results. Findings indicate that Internal Marketing significantly influences both customer satisfaction and loyalty, with a stronger effect on satisfaction. These results underscore the strategic importance of Internal Marketing in enhancing customer-related outcomes. Businesses can utilize these insights to develop more effective internal marketing strategies aimed at improving customer satisfaction and loyalty.
The influence of product innovation, market orientation and social media on the performance of MSMEs in the food sector in South Sumatra Province Abidin, Zainal; Helmi, Sulaiman; Isnawijayani, Isnawijayani; Sartika , Dewi
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to investigate the influence of product innovation, market orientation and social media on the performance of Micro, Small and Medium Enterprises (MSMEs) in the food sector in South Sumatra Province. The research method used is quantitative using primary data collected through questionnaires from 70 food MSMEs who are members of the International Council of Small Business (ICSB) South Sumatra. Data analysis was carried out using Smart PLS version 4.0 software with the Partial Least Squares (PLS-SEM) approach, a variance-based structural equation analysis (SEM) method. The research results show that Market Orientation does not have a significant influence on MSME performance, while Product Innovation and social media have a significant positive influence. Analysis of variance (ANOVA) shows that together, product innovation, market orientation and social media have a significant influence on MSME performance. The conclusion of this research is that product innovation and market orientation are key factors that can improve the performance of MSMEs in the food sector. Although market orientation individually is not significant, in the overall context, all three have a significant contribution to variations in MSME performance. Therefore, MSME players in the food sector are advised to pay more attention to product innovation and market orientation as strategies for developing their business.
PENGARUH LATAR BELAKANG PENDIDIKAN, PENGETAHUAN AKUNTANSI, DAN UKURAN USAHA TERHADAP PENERAPAN SIKLUS AKUNTANSI PADA UMKM KOTA PALEMBANG Lestari , Puja Ayu; Sartika , Dewi
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 2 (2024): Volume 7 No. 2 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i2.27103

Abstract

Tujuan dari penelitian ini untuk mengetahui Pengaruh Latar Belakang Pendidikan, Pengetahuan Akuntansi dan Ukuran Usaha Terhadap Penerapan Siklus Akuntansi. Jenis yang digunakan adalah penelitian kuantitatif dengan menggunakan data primer yang dikumpulkan melalui kuesioner. Subjeknya merupakan pelaku UMKM di Kota Palembang berjumlah 100 responden dengan teknik random sampling. Adapun teknik analisis data, menggunakan SEM PLS 4 yang kemudian diolah menggunakan tools Smart PLS. Analisis data yang pertama kali digunakan dalam SEM PLS yakni pengukuran outer model, dengan melakukan uji reabilitas dan uji validitas. Kedua, dengan pengukuran inner model dengan melakukan uji T, serta melihat R- Square untuk melakukan uji hipotesis. Hasilnya menunjukkan bahwa latar belakang pendidikan memiliki pengaruh positif tidak signifikan terhadap penerapan siklus akuntansi. Pengetahuan akuntansi memiliki pengaruh positif signifikan terhadap penerapan siklus akuntansi. dan ukuran usaha memiliki pengaruh positif signifikan terhadap penerapan siklus akuntansi.