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All Journal Formosa Journal of Applied Sciences (FJAS) Asian Journal of Community Services (AJCS)
Suarka, Ida Bagus Komang
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Engineering Social Sciences

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Journal : Asian Journal of Community Services (AJCS)

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Strengthening the Entrepreneurial Spirit and Digital Marketing of the Suana Coconut Shell SMEs in Banjar Koripan Kangin, Banjarangkan, Klungkung Martadiani, Anak Agung Media; Surasmi, Ida Ayu; Suarka, Ida Bagus Komang
Asian Journal of Community Services Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i6.10014

Abstract

Coconut shells can be used to create high-value craft products, but artisans often face challenges like a lack of entrepreneurial spirit, limited online marketing knowledge, and poor book-keeping skills. To address these issues, a community partnership program was implemented with Mr. Nyoman Suana, a coconut shell artisan in Banjar Koripan Kangin, Banjarangkan, Klungkung. The program aimed to boost sales and improve book-keeping practices through three main activities: online marketing assistance, entrepreneurial spirit enhancement sessions, and book-keeping training. The results showed that participants successfully utilized social media for marketing, improved their book-keeping, reducing errors, and developed a more innovative and responsible entrepreneurial mindset
Co-Authors Dewi, Luh Putu Alda Meysintia Martadiani , Anak Agung Media Martadiani, Anak Agung Media Surasmi, Ida Ayu