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All Journal Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Jurnal Abdimas Prakasa Dakara Asian Journal of Community Services (AJCS)
Piper, Ivan
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Arts Humanities Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Empowerment of a community-based coffee shop to develop an entrepreneurial ecosystem through collaboration with stakeholders: An action research approach: An action research approach Priyono, Anjar; Moin, Abdul; Piper, Ivan
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 8 No. 3 (2024)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jpm.v8i3.11358

Abstract

This study examines the role of a community-based coffee shop as an entrepreneurial ecosystems that serve as the hub for economic activities among local citizens. Utilizing an action research approach, the community service team engaged directly in the field, facilitating the coffee shop’s collaboration with various stakeholders to foster value creation. The action research methodology involves an iterative process of planning, implementation, evaluation, and reflection, rather than being a one-time intervention. The team worked closely with stakeholders to establish an entrepreneurial ecosystem within the coffee shop venue, aiming to actualize co-value creation. In this context, value creation is collaborative among ecosystem participants and is not merely linear; the coffee shop cannot simply offer products and expect customers to visit. Key stakeholders in this entrepreneurial ecosystem include farmers, government agencies, educational institutions, hobby clubs, training providers, and others. The coffee shop must orchestrate these stakeholders to ensure value creation that benefits the wider community. The enhancement of community economic well-being is evidenced by increased economic activity around the coffee shop area.
Pendampingan Praktik Pemasaran melalui Pengenalan dan Pengoperasian Media Sosial bagi Pelaku Usaha Batik Ciwaringin Kabupaten Cirebon Suratman, Andriyastuti; Isfianadewi, Dessy; Tsani, Achmad Faza; Rachman, Muhammad Fajrul; Nurmauliana, Ninggita; Azizah, Rusina Aulia; Nadia, Humaira Kiyani; Darmawan, Arief; Piper, Ivan
Jurnal Abdimas Prakasa Dakara Vol. 5 No. 1 (2025): Inovasi Edukatif dan Teknologi Partisipatif untuk Pemberdayaan Komunitas dalam
Publisher : LPPM STKIP Kusuma Negara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37640/japd.v5i1.1860

Abstract

Kegiatan pengabdian ini dilatarbelakangi oleh rendahnya pemanfaatan media digital dalam pemasaran produk batik oleh pelaku UMKM di Sentra Batik Ciwaringin, Kabupaten Cirebon. Tujuan kegiatan ini adalah untuk meningkatkan literasi digital dan kemampuan operasional pelaku usaha dalam menggunakan media sosial sebagai sarana promosi. Metode pelaksanaan meliputi observasi, diskusi kelompok terfokus (FGD), pelatihan klasikal, dan pendampingan langsung maupun jarak jauh dalam pengelolaan akun media sosial, pembuatan katalog produk, serta desain kemasan dan logo. Hasil kegiatan menunjukkan meningkatnya pemahaman dan keterampilan pelaku usaha dalam menggunakan platform digital untuk promosi, serta adanya kesadaran akan pentingnya visualisasi produk yang menarik. Kesimpulannya, pendampingan ini berhasil memperkuat kesiapan UMKM batik Ciwaringin dalam menghadapi tantangan transformasi digital dan memperluas jangkauan pasar melalui strategi pemasaran berbasis media sosial.
Empowerment of a Community-Based Coffee Shop to Develop an Entrepreneurial Ecosystem through Collaboration with Stakeholders Priyono, Anjar; Moin, Abdul; Piper, Ivan
Asian Journal of Community Services Vol. 3 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i9.11197

Abstract

This study examines the role of a community-based coffee shop as an entrepreneurial ecosystem that serve as the hub for economic activities among local citizens. Utilizing an action research approach, the community service team engaged directly in the field, facilitating the coffee shop’s collaboration with various stakeholders to foster value creation. The team worked closely with stakeholders to establish an entrepreneurial ecosystem within the coffee shop venue, aiming to actualize co-value creation. In this context, value creation is collaborative among ecosystem participants and is not merely linear; the coffee shop cannot simply offer products and expect customers to visit. The enhancement of community economic well-being is evidenced by increased economic activity around the coffee shop area.
Co-Authors Andriyastuti Suratman, Andriyastuti Anjar Priyono, Anjar Arief Darmawan Azizah, Rusina Aulia Dessy Isfianadewi Moin, Abdul Nadia, Humaira Kiyani Nurmauliana, Ninggita Rachman, Muhammad Fajrul Tsani, Achmad Faza