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All Journal JATI (Jurnal Mahasiswa Teknik Informatika) Indonesian Journal of Contemporary Multidisciplinary Research
Hidayat, Chaerul
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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PENGGUNAAN AHP DALAM SISTEM PENGAMBILAN KEPUTUSAN PEMILIHAN MARKETPLACE: STUDI KASUS : MARKETPLACE E-COMMERCE DI ERA DIGITAL Reza Maulana, Muhammad; Ariza, Rini; Hidayat, Chaerul; Halim Anshor, Abdul; Fatchan, Muhamad
JATI (Jurnal Mahasiswa Teknik Informatika) Vol. 9 No. 1 (2025): JATI Vol. 9 No. 1
Publisher : Institut Teknologi Nasional Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36040/jati.v9i1.12447

Abstract

Marketplace merupakan salah satu platform e-commerce terpopuler di Indonesia karena kemudahan transaksi dan aksesibilitas yang ditawarkannya. Namun, banyaknya pilihan di marketplace dapat membuat konsumen bingung saat menentukan platform mana yang memenuhi kebutuhan mereka. Penelitian ini bertujuan untuk menerapkan metode Analytical Hierarchy Process (AHP) dalam sistem pengambilan keputusan untuk membantu konsumen memilih marketplace terbaik berdasarkan banyak kriteria seperti harga, minat dan diskon. Data dikumpulkan melalui kuesioner kepada 10 responden yang aktif berbelanja online. Hasil analisis menunjukkan bahwa Shopee menempati posisi terdepan sebagai marketplace yang dipilih konsumen, disusul oleh Lazada dan Tokopedia. Kriteria diskon memiliki pengaruh paling besar terhadap keputusan konsumen. Kami berharap penelitian ini dapat menjadi referensi bagi konsumen untuk memilih marketplace yang tepat serta membantu pengusaha meningkatkan strategi pemasarannya
Sharia Marketing in Business: Paradigm, Ethics and Implementation of Islamic Principles Hidayat, Chaerul; Rini Ariza; Aan Fadillah; Muhammad Reza; Amali
Indonesian Journal of Contemporary Multidisciplinary Research Vol. 3 No. 4 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/modern.v3i4.9785

Abstract

Marketing is the main focus for companies in their efforts to develop and maintain their business. This article reviews in detail the concept of marketing in a general context and sharia marketing. Sharia marketing emphasizes Islamic moral principles such as faith, khalifah, balance, and justice, which form the basis for the strategy, tactics, values, and image of Islamic marketing. In addition, in practice, Islamic marketing also includes aspects of spirituality, considering competition as a partner to spur creativity. Specific characteristics of Islamic marketing include unity, faith, balance, justice, freedom of will, and benevolence. Islamic marketing ethics emphasize integrity, honesty, and good service. It is hoped that by applying these principles, companies can create a healthy business environment and provide benefits for all parties involved
Co-Authors Aan Fadillah Amali Ariza, Rini Dahlia, Fissilmi Halim Anshor, Abdul Luthviah, Shiva Durrotu Mardiana, Rani Mohamad Husni, Mohamad Muhamad Fatchan Muhammad Reza Nani Rohaeni, Nani Nurkhasanah, Siva Aprilia Putri, Rindi Dwi Ratu Yustika Rini Reza Maulana, Muhammad Rini Ariza Suherman Arifin Trihandriyanto, Nova Ujang Hibar