Garuda - Garba Rujukan Digital

Peran Pricing Capability dalam Revenue Management Practice Studi pada Hotel di Kawasan Ubud pada Masa Pandemi Covid 19 Witarsana, I Gusti Agung Gede
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : CV. Ridwan Publisher

Produk utama yang ditawarkan adalah penyediaan tempat beristirahat dengan memadukan berbagai layanan seperti makanan minuman dan layanan lainnnya yang memasukan unsur keramah tamahan. Salah satu jenis jasa akomodasi yang kita kenal adalah hotel. penelitian ini dilakukan untuk mengetahui peranan Pricing Capability dalam Revenue Management Practice dan mengidentifikasi penerapan atau implementasi Pricing Capability dalam Revenue Management Practice. Metode pengumpulan data yang digunakan dalam penelitian ini adalah wawancara. Teknik dalam penelitian ini adalah analisis deskriptif digunakan untuk mengupas data yang didapatkan kemudian dinarasi kedalam deskriptif sesuai indikator yang dijadikan referensi dalam literatur acuan. Hasil penelitian ini menunjukkan Proses Total Revenue Management menjadi salah satu solusi, total revenue management merupakan proses upaya peningkatan pendapatan dengan mengalokasikan penjualan pada segala lini yang bisa menghasilkan pendapatan selain kamar. Penjualan produk food & beverage yang dikombinasikan dengan produk hotel lainuya seperti kolam renang, spa, ataupun guest activity lainnya menjadi salah satu cara untuk menambah pendapatan hotel di masa pandemic ini. Banyak hotel yang membuat swimming package, halfday stay experience, spa package untuk bisa meningkatkan pendapatan mereka.

The Impact of Digital Marketing and Brand Awareness on Purchasing Decisions with Brand Image as an Intervening Variable at 3-Star Hotels in Makassar Arief, Arnie; Witarsana, I Gusti Agung Gede; Eppang , Buntu Marannu
Journal of Mandalika Review Vol. 3 No. 2 (2024): Journal of Mandalika Review
Publisher : Politeknik Pariwisata Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55701/mandalika.v3i2.230

Abstract Background: Research on Digital Marketing, Brand Awareness, and Brand Image is necessary to determine which indicators most effectively influence consumer purchasing decisions. Previous studies have shown varying results, underscoring the importance of revisiting these variables. Differences in indicators for each variable, as well as the specific context of 3-star hotels in Makassar, contribute to the uniqueness of this research. Methodology: The population for this study includes guests staying at 55 3-star hotels in Makassar. The sample size, determined using the Isaac & Michael method, is set at 349 respondents. The research employs a descriptive quantitative approach and statistical data analysis. Data collection is conducted through surveys using questionnaires. Data analysis techniques include path analysis, with stages involving Outer Model Testing, Goodness of Fit Model Testing, and Inner Model Testing using Smart PLS. Findings: Brand Awareness has a positive but insignificant effect on Purchasing Decisions. Digital Marketing has a negative and insignificant effect on Brand Image. Digital Marketing has a negative and insignificant effect on Purchasing Decisions through Brand Image. Conclusion: Brand Awareness can impact purchasing decisions, although the effect is not significant, and Digital Marketing does not significantly affect either purchasing decisions or brand image. Therefore, 3-star hotels should improve their Brand Image and Digital Marketing performance and consider other variables and strategies to build a strong and positive brand image in the eyes of consumers. Keywords: Digital Marketing, Brand Awareness, Brand Image, Purchasing Decisions, Star Hotel

Pengaruh Tripadvisor Electronic Word Of Mouth Terhadap Online Booking Decision Tamu Domestik Di Bali Budhi, Ananta; Witarsana, I Gusti Agung Gede
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 6 No. 2 (2022)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v6i2.414

Abstrak Pengguna internet di Indonesia terus mengalami kenaikan seiring dengan naiknya jumlah penduduk. Konsumen kini dapat memanfaatkan teknologi internet untuk lebih mengekspresikan diri dan kemauannya terutama saat sedang berwisata. Internet telah menjadi trend bagi banyak konsumen sebelum melakukan proses pembelian. Berbagai informasi wisata kini dapat dengan mudah diakses. Tripadvisor.com merupakan salah satu platform online review wisata dimana wisatawan dapat menemukan berbagai informasi mengenai akomodasi menginap yang dipilih. Kemajuan teknologi yang pesat dalam berwisata khususnya pemilihan akomodasi mendorong trend penyampaian ulasan secara Word of Mouth bergeser menjadi Electronic Word of Mouth. Penelitian dilakukan dengan menyebarkan 100 kuesioner yang seluruhnya kembali dan terisi lengkap untuk kemudian dianalisis. Metode analisis yang digunakan adalah secara deskriptif kuantitatif, uji regresi linear sederhana, analisis koefisien determinasi, uji T-test untuk mengetahui besarnya pengaruh Electronic Word of Mouth terhadap booking decision. Pada hasil penelitian menunjukkan adanya pengaruh yang signifikan dari Electronic Word of Mouth terhadap booking decision. Hal ini ditunjukkan dari adanya persamaan yang menyatakan bahwa koefisien regresi Electronic Word of Mouth di Tripadvisor.com (X) akan meningkatkan keputusan menginap sebesar. Pada nilai R dapat dijelaskan oleh Electronic Word of Mouth sebanyak 65% dimana sebanyak 35% dijelaskan oleh variabel lain yang tidak digunakan dalam penelitian ini. Disamping itu pada hasil uji T-test yang diperoleh menunjukkan bahwa Electronic Word of Mouth berpengaruh signifikan terhadap Online Booking Decision tamu domestik di Bali. Pada penelitian ini terdapat kaitan dari faktor Electronic Word of Mouth di Tripadvisor.com pada penelitian ini yang menjadi acuan utama tamu domestik dalam memutuskan untuk menginap, yakni Hotel Overall Score (Hotel Rating).

PENGARUH KREATIVITAS DAN INOVASI TERHADAP KEUNGGULAN BERSAING (STUDI KASUS SALES WEDDING HOTEL INTERCONTINENTAL BALI RESORT) I Gusti Ayu Agung Berlian Saputra; Ni Luh Gde, Sri Sadjuni; witarsana, I Gusti Agung Gede
JURNAL KEPARIWISATAAN Vol 23 No 2 (2024): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v23i2.1496

Changing customer demands have an impact on the company assessment given, requiring the application of creativity and innovation. Therefore, applying creativity and innovation is very important. The challenge felt by employees who work as wedding sales is that they must have the ability to design creative and innovative facilities and services in order to compete in competitor markets. This research was conducted at the InterContinental Bali Resort hotel. This research aims to determine the influence of creativity and innovation on competitive advantage. This research was analyzed using the Statistical Program for Social Science (SPSS). This type of research data is descriptive quantitative with data collection techniques using questionnaires. The population is consumers who have used InterContinental Bali Resort wedding services in the 2019-2024 period. The sample was 145 respondents. This research data analysis is a multiple linear regression analysis method. Then the statistical method used is the partial test (t) to test the effect partially and the simultaneous test (F) to test the effect simultaneously. The results of this research show that creativity and innovation partially and simultaneously have a positive and significant effect on the competitive advantage of wedding sales at the InterContinental Bali Resort hotel. The factors that influence the competitive advantage of InterContinental Bali Resort's wedding hotel sales show results with a coefficient of determination value of 62.8%. Overall the independent variables have a mutual relationship, while the remaining 37.2% is influenced by other variables that are not. included in this study.

Pendampingan Desa Wisata Politeknik Pariwisata Bali di Desa Wisata Cemagi Diwyarthi, Ni Desak Made Santi; Witarsana, I Gusti Agung Gede; Pratiwi, Kadek Andita Dwi; Suastini, Ni Made; Jata, I Wayan; Adyatma, Prastha; Adinda, Clearesta; Pratama, I Wayan Adi
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 2 No. 3 (2024): August 2024
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v2i3.240

The purpose of community service activities is to carry out the socialization of the tourist village program, which was carried out by the Hospitality Management Study Program, Bali Tourism Polytechnic, on June 23, 2023. The implementation of community service activities is carried out through the delivery of material related to the socialization of government regulations on tourist villages, the scope and steps in managing tourist villages, including accommodation related to tourist villages, in an effort to identify the various strengths, weaknesses, obstacles and opportunities faced by Cemagi Tourism village. The Cemagi Tourism Village study involved 25 community members, accommodation business managers, village government, and village community organizations. The results found that Cemagi Tourism Village has the strengths of beautiful and unique natural resources and a calm atmosphere, weaknesses in the form of tourism facilities and products that characterize it, opportunities in the form of infrastructure development and promotion that support tourism growth and increase attractiveness for visitors, and threats in the form of competition with other tourist destinations in Bali that are close to each other, and environmental impacts due to the surge in visitors can damage the natural preservation of Cemagi village

The Influence of Workplace Well-Being on Employee Turnover Intentions at Nusa Dua Beach Hotel & Spa Darmawan, I Nengah Riky Agus; Sihombing, Irene Hanna H.; Witarsana, I Gusti Agung Gede
Jurnal Ilmiah Hospitality Management Vol. 14 No. 1 (2023): December 2023
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jihm.v14i1.260

The high demands of work at hotels and the lack of employee well-being will have an impact on the emergence of intentional behavior and turnover intentions. Workplace Studentwell-being is one of the important factors that is thought to contribute to lowering the turnover intention at the workplace. When employee well-being in the workplace is fulfilled, then employees will feel comfortable and will give their best effort (peak performance) for the organization. The purpose of this research is to analyze how workplace well-being (X) can influence employee turnover intentions (Y) at the Nusa Dua Beach Hotel & Spa. This study uses a quantitative approach with a research tool using a questionnaire on the workplace well-being index and turnover intention. The number of subjects is 100, using the method of purposive sampling. Data analysis uses simple linear regression analysis with the help of the IBM SPSS application Statistic Version 25 For Windows. The results of the analysis that has been carried out show that workplace well-being has a significance score of 0.000 <0.05 and a Pearson correlation of (-0.473), which indicates that there is a significant negative direction of workplace well-being on turnover intention. The higher it is in workplace well-being, the lower will be turnover intention, even though the opposite is true if workplace well-being gets lower, the higher will be turnover intention.

Praktik kerja industri bidang management human resources department Hilton Garden Inn Bali Ngurah Rai airport Prameswari, Made Bintang Nadiva; Witarsana, I Gusti Agung Gede
Social, Ecology, Economy for Sustainable Development Goals Journal Vol. 1 No. 1: (July) 2023
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/seesdgj.v1i1.2023.64

Every organization must, of course, have a workforce who will handle or manage the organization so that the organization's goals can be successfully achieved. Without the role of humans in it, the company network cannot be implemented. Every organization must, of course, have a workforce who will handle or manage the organization so that the organization's goals can be successfully achieved. Without the role of humans in it, the company network cannot be implemented. In this research, the Hilton Garden Inn Ngurah Rai Airport Hotel management scheduled 4 working days and 3 days off a week during this pandemic; in 1 day, the author worked 9 hours with details of 8 hours of work and 1 hour of rest. The Hilton Garden Inn Ngurah Rai Airport Hotel requires all training participants to participate in an Orientation Day, which is held for 1 day at the start of implementing industrial work practices, which aims to provide an introduction to the hotel, such as discussing history, facilities, regulations and knowledge about safety and security. Undergoing this Practical program, the author realized that the author had the opportunity to meet and socialize with workers and was given the trust to complete administrative tasks in the Human Resources department. Seniors kindly shared their insights and knowledge with the author, allowing the author to submit ideas opinions, and think creatively.

The Pengaruh Brand Image terhadap Minat Beli Wisatawan Domestik di The Oberoi Beach Resort, Bali Dewi, Ni Gusti Ayu Made Yuliana; Jata, I Wayan; Witarsana, I Gusti Agung Gede; Diwyarthi, Ni Desak Made Santi
JURNAL BISNIS HOSPITALITI Vol 14 No 1 (2025): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v14i1.1448

This research was prompt by the number of domestic visits at The Oberoi Beach Resort Bali which had low visits compared to visits by foreign market shares. This study aims to analyse the impact of brand image on the buying interest of domestic tourists and the extent to which brand image has a significant influence on buying interest at The Oberoi Beach Resort, Bali. The data in this study was collected by questionnaire distribution techniques that use the Likert scale as a measuring tool, sampling was carried out based on non-probability sampling techniques, samples were purposively selected. The sample used amounted to 100 respondents from domestic tourists. The data collected was carried out quantitative analysis using SPSS software version 25 for Windows. This analytical approach involves testing rules for classical assumption testing, simple linear regression, t-test analysis and determination analysis. The results showed that brand image had a significant effect on the buying interest of domestic tourists at The Oberoi Beach Resort, Bali. With a tcount (12.623) > ttable (1.98447) and a coefficient of determination test value (R2) with a strong influence category with a percentage of 61.9%. In conclusion, it is important to increase a positive brand image to increase the buying interest of domestic tourists at The Oberoi Beach Resort, Bali. The practical implication of this research highlights the need for targeted branding strategies that resonate with domestic tourists by emphasizing local cultural elements, offering personalized domestic packages, and increasing brand familiarity through localized marketing efforts.

The Effect of Training on Employee Performance: A Case Study of Employees in the Food and Beverage Service Department at The Laguna, a Luxury Collection Resort and Spa Dewi, Ni Made Ratih Kumala; Sihombing, Irene Hanna H.; Witarsana, I Gusti Agung Gede
Journal of Hotel Management Vol. 1 No. 1 (2023): Journal of Hotel Management
Publisher : Program Studi Administrasi Perhotelan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jhm.v1i1.1017

This study was conducted to determine the effect of training on food and beverage service employees’ performance at The Laguna, a Luxury Collection Resort and Spa. Data collection techniques used in this study were interviews, questionnaires, and literature reviews. 52 respondents from all employees of the food and beverage service department at The Laguna, a Luxury Collection Resort and Spa were involved. The sampling technique used was the saturated sampling method, in which all population members were used as samples. The data analysis method used was the validity test, reliability test, simple linear regression, t-test, and determination coefficient test which was assisted by SPSS version 23 for Windows. The results of this study indicate that job training has a positive and significant effect on employee performance. This can be proven by a significance value of 0.000 < 0.05 with a value of tcount > ttable = 15.636 > 2.008. Based on the analysis of the determination coefficient, job training has a strong influence of 83% on employee performance, while other factors outside of this study influence the remaining 17%. This research is expected to be used as consideration for The Laguna, a Luxury Collection Resort and Spa to determine policies that aim to improve the performance of food and beverage service department employees through job training programs.

PENGARUH KREATIVITAS DAN INOVASI TERHADAP KEUNGGULAN BERSAING (STUDI KASUS SALES WEDDING HOTEL INTERCONTINENTAL BALI RESORT) Saputra, I Gusti Ayu Agung Berlian; Sadjuni, Ni Luh Gde Sri; witarsana, I Gusti Agung Gede
JURNAL KEPARIWISATAAN Vol 23 No 2 (2024): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v23i2.1496

Changing customer demands have an impact on the company assessment given, requiring the application of creativity and innovation. Therefore, applying creativity and innovation is very important. The challenge felt by employees who work as wedding sales is that they must have the ability to design creative and innovative facilities and services in order to compete in competitor markets. This research was conducted at the InterContinental Bali Resort hotel. This research aims to determine the influence of creativity and innovation on competitive advantage. This research was analyzed using the Statistical Program for Social Science (SPSS). This type of research data is descriptive quantitative with data collection techniques using questionnaires. The population is consumers who have used InterContinental Bali Resort wedding services in the 2019-2024 period. The sample was 145 respondents. This research data analysis is a multiple linear regression analysis method. Then the statistical method used is the partial test (t) to test the effect partially and the simultaneous test (F) to test the effect simultaneously. The results of this research show that creativity and innovation partially and simultaneously have a positive and significant effect on the competitive advantage of wedding sales at the InterContinental Bali Resort hotel. The factors that influence the competitive advantage of InterContinental Bali Resort's wedding hotel sales show results with a coefficient of determination value of 62.8%. Overall the independent variables have a mutual relationship, while the remaining 37.2% is influenced by other variables that are not. included in this study.

Title

Found 14 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 14 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 14 Documents
Search