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All Journal Indonesian Journal of Economics and Strategic Management International Journal of Economics, Accounting, and Management
Sabrina Nuraeni
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISIS KINERJA OPERASIONAL UMKM DAPUR ZAHRA DI KOTA BEKASI Alfin Syafei; Galih Nugroho; Nadilla Fitriyah; Rif’a Tus Salmah; Rizky Febrian; Sabrina Nuraeni
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 2 (2024): July
Publisher : Draf Solusi Indonesia

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Abstract

Analisis kelayakan bisnis Dapur Zahra adalah subjek penelitian ini. Melalui metode Break Even Point (BEP), Net Present Value (NPV), Payback Period, dan Index Profitability. Hasil penelitian menunjukan bahwa PP Tahun 2021 laba bersih 10.000.000 modal awal 8.000.000 Sehingga dapat disimpulkan bahwa pada tahun ke-1 usaha sudah mengalami balik modal dimana modal awalnya 8.000.000 dan PI 8,57 Dalam menganalisis NPV, PP, PI mendapatkan hasil perhitungan yang dimana NPV bernilai positif 68.611.431 maka dapat disimpulkan bahwa investasi dianggap menguntungkan karena arus kas yang masuk lebih besar daripada biaya modal. Sedangkan PP menunjukkan bahwa proyek hanya membutuhkan setahun untuk mencapai titik balik modal. Lalu untuk PI menunjukkan hasil positif yang menyatakan bahwa proyek ini menguntungkan.
Factors That Influence Purchase Decisions, Product Display, Price, And Promotion (Literature Review of Marketing Management) Alya Abiyah Surya; Winda Zylvi Faradilla; Alyaa Jacynda; Naura Shadiqah Wibowo; Sabrina Nuraeni; Ni Nyoman Sawitri
International Journal of Economics Accounting and Management Vol. 1 No. 4 (2024): IJEAM - November 2024
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i4.881

Abstract

This study examines the factors that influence consumer purchasing decisions in the retail sector, focusing on product display, price, and promotion. In an era of increasingly competitive business, companies need to develop effective marketing strategies to attract consumer interest. Through a literature review, this study shows that attractive product displays can increase purchasing interest, while competitive prices and appropriate promotional strategies, such as discounts and cashback, play an important role in influencing purchasing decisions. Although many studies show a positive relationship between price and purchasing decisions, there is variation in its influence which emphasizes the need for further research. The results of this study are expected to provide new insights for retail business actors in formulating more relevant and effective marketing strategies, as well as increasing competitiveness in a competitive market
Co-Authors Alfin Syafei Alya Abiyah Surya Alyaa Jacynda Galih Nugroho Nadilla Fitriyah Naura Shadiqah Wibowo Ni Nyoman Sawitri Rif’a Tus Salmah Rizky Febrian Winda Zylvi Faradilla