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All Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Publikasi Ilmiah Bidang Pengabdian Kepada Masyarakat (SIKEMAS) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) International Journal of Economics, Management and Accounting
Handayani Harahap, Hastuti
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences

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THE EFFECT OF PRODUCT QUALITY ON CONSUMER BUYING INTEREST WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE BLACK MARKET TEBING TINGGI ONLINE STORE Handayani Harahap, Hastuti
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 2 No. 3 (2022): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v2i3.273

Abstract

This study aims to determine how the influence of product quality on consumer buying interest with customer satisfaction as an intervening variable at the Tebing Tinggi Black Market Online Store. The research method used is the method of qualitative data and quantitative data. While the data used is primary data. The data analysis method in this study uses simple linear regression analysis to obtain a comprehensive picture of the effect of product quality variables on consumer buying interest using the SPSS 25 for Windows program. To find out whether there is a significant effect of the independent variable on the dependent variable, a simple linear regression model is used. The results of testing the first hypothesis are accepted, meaning Product Quality(X) has a positive and significant effecton Customer Satisfaction (Z). The second hypothesis is accepted, meaning that the product quality (X) has a positive and significant effectto Purchase Interest (Y). The third hypothesis is accepted, meaning Customer Satisfaction (Z)take effectpositive andsignificantto Purchase Interest (Y). Path analysis shows the direct effect of variable X on variable Y of 0.670. Meanwhile, the indirect effect through variable Z is 0.803 x 0.273 = 0.2192. From the calculation results obtained, it shows that the direct effect through variable X is greater than the indirect effect on variable Y.
THE EFFECTIVENESS OF GOVERNMENT SOCIAL ASSISTANCE ON COMMUNITY ECONOMIC IMPROVEMENT AND COMMUNITY SATISFACTION HIGH CLICK AFFECTED BY COVID-19 PANDEMIC Rudy Sentosa Rajagukguk, Frederik; Handayani Harahap, Hastuti
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 2 No. 5 (2022): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v2i5.390

Abstract

This study tries to answer the research objectives, namely to find out to determine the effectiveness of the assistance provided by the government to stabilize the community's economy and community satisfaction, especially SMEs in Tebing Tinggi City. The research method used is a quantitative method using SPSS version 25.00 which was collected from the results of distributing questionnaires to MSME actors in the city of Tebing Tinggi who received social assistance as many as 97 respondents. The analytical method used in this study is to use an instrument test, namely the validity and reliability test. The classical assumption test is the normality test, the multicolonearity test, the heteroscedasticity test, simple linear regression analysis, the hypothesis test, namely the T test. The results of SPSS in this study are that social assistance has an effect on improving the community's economy and community satisfaction, especially for SMEs in Tebing Tinggi City.
Co-Authors Fuadi Fuadi Khairawati Khairawati, Khairawati Rudy Sentosa Rajagukguk, Frederick Rudy Sentosa Rajagukguk, Frederik Sitindaon, Nikson Suwadi Suwadi Welly Arifin, Indra Zurlaini Damanik, Ayu