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RETAIL SALES INDEX, PRICE EXPECTATION INDEX AND SALES EXPECTATION INDEX IN LHOKSEUMAWE CITY Rahmaniar; Amru Usman; Rusydi; M. Subhan; T. Edyansyah
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 3 No. 2 (2023): July-October 2023
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v3i1.1077

Abstract

The objective of this research is to support Bank Indonesia (BI) in updating the Retail Sales Survey (SPE) data, which is a routine monthly survey conducted by Bank Indonesia as a prompt indicator of household consumption (consumption spending). The method used in this study is the community empowerment method, based on commodity coverage, since 2012 SPE grouping has been carried out through the Indonesian Business Field Standard Classification (KBLI) approach, namely spare parts & accessories, food, beverages & tobacco, motor vehicle fuel, equipment information & communication, other household goods, cultural & recreational goods and Other Goods. Sampling was carried out purposively by considering the respondent's criteria,
TRAINING ON CALCULATION COST OF PRODUCTION FOR NUT PEAK MSMES IN LHOKSEUMAWE CITY Rico Nur Ilham; Irada Sinta; Amru Usman; Em Yusuf Iis; Rusydi Abubakar
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 3 No. 3 (2023): November 2023 - February 2024
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v3i3.1387

Abstract

One of the fundamental problems faced by MSME players is a lack of ability in accounting, including calculating the cost of goods manufactured correctly. This phenomenon shows that there are still many MSME actors who have not been able to obtain optimal profits because of their inability to calculate the cost of production correctly. Calculating the cost of production is very important considering that the benefit of information on the cost of production is to determine the selling price of the product. Errors in calculating the cost of production will cause errors in determining the selling price of the product. Ibu Yati's Peanut Rempeyek MSME is one of the MSMEs engaged in the production and sale of various wet cakes and pastries. The results of the service team's initial communication with Mrs. Yati's Peanut Rempeyek showed that this business had never calculated the cost of production for the products it produced because the owner did not have an understanding of the importance of calculating the cost of production. Under these conditions, it is difficult for MSMEs to develop and set selling prices that compete in the market with other products so that maximum profits can be obtained. Based on the problems faced by Ibu Yati's Rempeyek Nut SMEs, the main solution that can be provided to overcome the problems faced by Ibu Yati's Rempeyek Nut SMEs is the application of the calculation of the cost of production for the products they produce which includes identifying production costs and calculating the cost of production. The output resulting from this solution for Mrs. Yati's peanut brittle UMKM is the availability of basic production cost calculations for each type of product produced by Mrs. Yati's peanut brittle UMKM.
USING INORGANIC SAMPLE TO MAKE HANGING PLANT POT CRAFT IN GAMPONG BAGOK PANAH DUA T. Edyansyah; Muhammad Roni; Amru Usman; Em Yusuf Iis; Rusydi Abubakar; Rico Nur Ilham
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 3 (2025): November 2025 - February 2026
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v5i3.5053

Abstract

This community service activity aims to address the problem of poorly managed inorganic waste in Bagok Panah Dua Village, Darul Aman District, East Aceh Regency. The local community, predominantly farmers, faces an increasing amount of waste that can negatively impact their health and the environment. One solution offered is to process inorganic waste, especially used bottles, into handicrafts in the form of hanging plant pots. Through training and mentoring, the community is provided with skills to recycle waste into products with economic value, while simultaneously raising awareness of the importance of waste management. This activity was carried out using an empowerment-based approach, where the community is invited to actively participate in sorting and recycling waste at the household level. The results of this activity demonstrated high enthusiasm from the community who successfully utilized used bottles to create marketable plant pots. In addition, this activity also succeeded in raising environmental awareness and having a positive impact on the community's economy. Despite several obstacles, such as a lack of additional resources to beautify the products, this activity still managed to provide significant benefits to the community of Bagok Panah Dua Village.
FLORIST'S MSME MARKETING STRATEGY IN INCREASING SALES AND BUSINESS COMPETITIVENESS Suryani Lubis; Marina; Muhammad Ibrahim; Ariful Maulana; Amru Usman
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1614

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in driving economic growth and equitable distribution of income. However, many MSMEs still face challenges in implementing marketing strategies, particularly amidst technological advancements and increasingly digital consumer behavior. This study aims to analyze the marketing strategies implemented by the MSME YDP Florist to increase sales and business competitiveness. The research method used is a qualitative approach with data collection techniques through interviews, observations, and literature studies. The results show that YDP Florist has implemented offline and online marketing strategies utilizing digital media. The implementation of appropriate and integrated marketing strategies has been proven to have a positive impact on increasing sales and business competitiveness. This research is expected to serve as evaluation material and a reference for other MSMEs in developing effective marketing strategies.