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All Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT)
Widyana Verawaty Siregar
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions

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THE INFLUENCE OF AGREEABLENESS, CONSCIENTIOUSNESS, EXTRAVERSION AND OPENNESS TO EXPERIENCE ON GREEN PURCHASE INTENTION LOVE BEAUTY AND PLANET PRODUCTS FOR STUDENTS MALIKUSSALEH UNIVERSITY. Aprida Hanum; Halida Bahri; Widyana Verawaty Siregar; Rahmaniar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 5 (2024): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i5.437

Abstract

This research aims to determine the influence of Agreeableness, Conscientiousness, Extraversion and Openness to Experience on Green Purchase Intention for Love Beauty and Planet Products among Malikussaleh University Students. This research was conducted on Malikussaleh University students who used or had purchased Love Beauty and Planet products. The data used in this research is primary data obtained by distributing questionnaires directly to 100 respondents. The data analysis technique used is multiple linear regression analysis using SPSS software. The research results show that Agreeableness has a positive and significant effect on Green Purchase Intention, Conscientiousness has a positive and significant effect on Green Purchase Intention, Extraversion has a positive and significant effect on Green Purchase Intention and Openness to Experience. positive and significant effect on Green Purchase Intention.
THE INFLUENCE OF PRODUCT QUALITY, CELEBRITY ENDORSER, BRAND IMAGE ON PURCHASE DECISION LOCAL SKINCARE PRODUCTS SCARLETT WHITENING IN LHOKSEUMAWE CITY Irsyah Akhirunanda; Siti Maimunah; Syamsul Bahri; Widyana Verawaty Siregar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 7 (2024): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i7.487

Abstract

This research aims to determine the influence of product quality, celebrity endorser, brand image on purchase decision local skincare products Scarlett Whitening in Lhokseumawe City. This type of research uses quantitative research methods. Data was collected using a questionnaire distributed to respondents with a scoring technique using an ordinal scale. The sampling technique in this research used a non-probability sampling technique with an accidental sampling method. The research was conducted on 100 samples of respondents using Scarlett Whitening in Lhokseumawe City. The data analysis technique used is the multiple linear regression analysis method, instrument testing (validity and reliability), classical assumption testing, hypothesis testing using the SPSS 20 program. The results of this research show that product quality has a positive and significant influence on purchasing decisions for Scarlett Whitening in Lhokseumawe City and brand image also have a positive and significant influence on purchasing decisions for Scarlett Whitening in Lhokseumawe City, while celebrity endorser has a negative and insignificant influence on purchasing decisions for Scarlett Whitening in Lhokseumawe City.
THE INFLUENCE OF SERVICE QUALITY, PRICE, AND BRAND IMAGE ON CUSTOMER SATISFACTION ON USE JUANG JEK IN BIREUEN CITY Tasya Dara Fonna; Ikramuddin; Widyana Verawaty Siregar; Halida Bahri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 1 (2024): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i1.628

Abstract

This research aims to find out the influence of service quality, price and brand image on customer satisfaction when using Juang Jek in Bireuen City. This research was conducted at the online transportation service Juang-Jek in the city of Bireuen. The objects of this research are people in the city of Bireuen who use Juang-Jek services as their main stay in ordering food and traveling. This research involved 108 respondents from the Bireuen City community. This research data uses primary data by distributing questionnaires via a Google Form link, then processing the data via SPSS. The data that has been collected from collecting questionnaires in qualitative form is first composed to become quantitative data. Quantitative data is determined using a Likert scale. The data analysis technique in this research uses multiple linear regression analysis and the results of the research show that Service Quality has a positive and significant effect on Customer Satisfaction, Price has a positive and significant effect on Customer Satisfaction, and Brand Image has a positive and significant effect on Customer Satisfaction.
THE EFFECT OF PRICE, BRAND IMAGE AND PRODUCT QUALITY ON REALME SMARTPHONE PURCHASE DECISIONS AMONG THE PEOPLE OF EAST ACEH DISTRICT Irvan Saputra; Khairina AR; Widyana Verawaty Siregar; T. Edyansyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1164

Abstract

This study aims to determine the effect of price, brand image, and product quality on the purchasing decision of Realme smartphones among the people of East Aceh Regency. The population in this study were the people of East Aceh Regency who had purchased Realme smartphones. The research method used was a quantitative approach with a sample collection technique using purposive sampling. The data collected in this study were primary data, obtained through direct distribution of questionnaires using a non-probability sampling method, involving 100 respondents. For data analysis, multiple linear regression was used with the help of SPSS (Statistical Product and Service Solution) software version 26.0. At the stage of testing the research instrument, validity and reliability tests were applied. The findings of this study indicate that price and product quality have a positive and significant influence on the purchasing decision of Realme smartphones among the people of East Aceh Regency, while brand image shows a positive but insignificant influence on the purchasing decision of Realme smartphones among the people.
Co-Authors Aprida Hanum Arnawan Hasibuan Bahri, Halida Darmawati Muchtar Dy Ilham Hilmi Ikramuddin, Ikramuddin Irsyah Akhirunanda Irvan Saputra Khairina AR Maulana Iqbal Rahmaniar Rico Nur Ilham Siti Maimunah Syamsul Bahri T. Edyansyah, T. Edyansyah Tasya Dara Fonna