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THE ROLE OF DIGITAL MARKETING PLATFORMS ON SUPPLY CHAIN MANAGEMENT FOR CUSTOMER SATISFACTION AND LOYALTY IN SMALL AND MEDIUM ENTERPRISES (SMES) AT INDONESIA Adam, Muhammad; Ibrahim, Mahdani; Ikramuddin, Ikramuddin; Syahputra, Hendra
International Journal of Supply Chain Management Vol 9, No 3 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (505.187 KB)

Abstract

Abstract. The main aim is to investigate the digital technologies supporting small and medium enterprises (SMEs) operating in creative industries in their supply chain management strategies. In the globalization era, digital marketing platforms play a significant role in increasing customer loyalty and indirectly effect on the economic growth of a community. In conjunction with its essential issue, the current study aims to investigate the role of digital marketing platforms (online media) and its structural relationship to the consumer satisfaction and loyalty in SMEs at Aceh province, Indonesia. This study designed using Quantitative analysis with a cross-sectional study through a survey questionnaire. This study involved all of the customers the SMEs products in Aceh province, Indonesia. A total of 219 customers have participated in answering the survey questionnaire via Google forms. The data analyzed using the Analysis of Moments Structure by assisting the statistical software IBM - AMOS Version 22. The digital platforms performed by using the Sobel test. The results of this study found that the digital marketing for supply chain (online media) significantly affect consumer satisfaction. Then, digital supply chain has a significant effect on consumer satisfaction. Also, this study found that the product review does not significantly affect the consumer loyalty. Besides that, the consumer satisfaction and the use of online media directly affect the consumer loyalty. In conclusions, this study successfully investigated the online media digital supply chain, and consumer satisfaction and its structural relationship on consumer loyalty in SMEs products that viewed as a digital marketing perspective. Then, this study comprehensively evaluated the role of digital supply chain, consumer satisfaction, and consumer loyalty in providing SME products with competitive advantages that contribute to regional economic growth. Supply chain management practices were also statistically significant, and mediated the relationship between customer satisfaction and product quality and flexibility
Determinan Kinerja Guru di Kabupaten Aceh Utara melalui motivasi sebagai variable intervening Kussyeri, Kussyeri; Matriadi, Faisal; Ikramuddin, Ikramuddin
J-MIND (Jurnal Manajemen Indonesia) Vol 6, No 2 (2021): J-MIND Jurnal Manajemen Indonesia, Desember 2021
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (799.816 KB) | DOI: 10.29103/j-mind.v6i2.5089

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This study analyzes several variables that affect teacher performance in North Aceh. The variable that wants to be disclosed is Competence. Respondents in this study are 198 junior high school teachers in North Aceh. Leadership, motivation and their influence on teacher performance. The sampling method used is a saturated sample. The data analysis method used is Structural Equation Modeling (SEM) using AMOS 21 software. From the results of the study, it can be seen that the influence of competence on motivation is not significant, the influence of leadership on motivation is very significant. Meanwhile, the influence of competence on teacher performance is also very significant. Likewise, the influence of leadership on teacher performance is also significant. Motivation was also found to mediate the influence between Competence and Leadership on Teacher Performance. It is recommended to improve teacher performance, it is hoped that the leadership or principal of SMP Negeri in North Aceh Regency to improve teacher competence, improve leadership abilities and also increase motivation for teachers so that their performance will increase in the future.
Socialization Of Effective Learning And Savings From An Early Age To Elementary School Students Ahyar, Juni; Ikramuddin, Ikramuddin; Zulkifli, Zulkifli
Devotion : Journal of Community Service Vol. 3 No. 2 (2021): Devotion : Journal of Community Service
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/dev.v3i2.95

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First, the problem in Meunasah Teungoh Village, Simpang Keuramat District is about education, namely where the learning process in schools is still less effective and efficient. The teaching and learning process in two schools in Gampong Meunasah Teungoh, namely SD Negeri 5 Simpang Keuramat still tends to seem monotonous and boring. The children/students have not been able to catch what the teachers are saying, thus causing the process of delivering the material not to be well received by the children/students. This of course makes children's knowledge less and tends not to be able to apply it directly in society. Therefore, through the service in the form of effective learning socialization that we will do in the two schools, it makes the children/students more enthusiastic in learning and enthusiastic in receiving all the knowledge that we provide. Second, the problem in Gampong Meunasah Teungoh is the lack of awareness of children in cultivating saving from an early age. This is due to the lack of attention from parents and school institutions in providing knowledge and teaching about the importance of saving from an early age. Children tend to have a desire to spend the pocket money given by their parents quickly so that when an urgent situation comes, they have no savings. Therefore, we will conduct socialization activities on saving from an early age to children, by providing knowledge through games to them about the importance of saving from an early age.
Implementation of Digital Leaderships on Pertamina Hulu Energy in Aceh Faisal Matriadi; Ikramuddin Ikramuddin; Marbawi Adamy; Chalirafi Chalirafi
International Journal of Engineering, Science and Information Technology Vol 1, No 2 (2021)
Publisher : Master Program of Information Technology, Universitas Malikussaleh, Aceh Utara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (476.654 KB) | DOI: 10.52088/ijesty.v1i2.132

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This study examines the effect of Digital Leadership and workplace spirituality on the performance of Pertamina Hulu energy employees with job satisfaction as an intervening variable. A population of 136 employees were all used as respondents or using a saturated sample model. The analytical tool used is the SEM (structural equation modeling) method using Amos. The results showed that each variable, both digital leaderships and workplace spirituality, had a positive and significant effect on job satisfaction and employee performance at Pertamina Hulu Energy. Furthermore, the job satisfaction variable mediates workplace spirituality with the performance variable partially mediating and the job satisfaction variable mediating digital leaderships with the performance variable. also partially mediation.
ICT Adaptation in ERL-Based Learning During the COVID-19 Pandemic Mariyudi Mariyudi; Halimatus Sakdiah; Teuku Fadhla; Ikramuddin Ikramuddin
International Journal of Engineering, Science and Information Technology Vol 1, No 3 (2021)
Publisher : Master Program of Information Technology, Universitas Malikussaleh, Aceh Utara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (836.6 KB) | DOI: 10.52088/ijesty.v1i3.137

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The purpose of this study is to produce a learning strategy formulation through ICT media based on Emergency Remote Learning (ERL) in an effort to strengthen post-pandemic learning and support the Merdeka Belajar program. This study uses a theoretical and methodological research approach, which mostly uses a deductive theoretical and qualitative methodological approach, including the SWOT matrix analysis. The structural questionnaire link was designed using a 'Google form' which was sent to 500 high school students and teachers. The test results show that the level of student satisfaction in ICT Adaptation on ERL Based Learning obtained that students are satisfied with the ICT Adaptation on ERL Based Learning experience and no serious obstacles were found during the teaching-learning process during the COVID-19 pandemic except for inadequate interaction between students and teachers, as well as social interaction between students. Alternative strategies in the ICT adaptation on ERL-Based learning formulated using a SWOT matrix analysis approach have been presented with the hope that policymakers feel more confident in their decision-making.
The Analysis of Constraints and Opportunities Development of Livestock in Aceh Besar Ikramuddin Ikramuddin; Ghazali Syamni; Bambang Ali Nugroho; Nuhfil Hanani
Proceedings of The Annual International Conference, Syiah Kuala University - Life Sciences & Engineering Chapter Vol 5, No 2 (2015): Life Sciences
Publisher : Syiah Kuala University

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Abstract

This research aims to analyze the constraints and opportunities of livestock business development in  Aceh  Besar.  The  data  used  in  this  research  is  primary  data  obtained  by  distributing questionnaires to the related parties such as Animal husbandry in Aceh and Aceh Besar, breeders, breeders association and manager of slaughterhouse. The data analyzed by using SWOT analysis. The research found that the opportunity of livestock development is great enough beside the availability of land, government participation in giving seed (calf) of Aceh cattle to a number of breeders, mowers/feed crusher, vaccination, administration, artificial insemination and land development for forage. In addition, the constraints experienced by cattle breeders are limited which based on the infrastructure, poor management of cattle breeders, lack of cage sanitation, limited forage during dry season, and the demands of industry/manufacture are still dominated by imported beef.
Pengaruh Faktor Perencanaan, Pelaksanaan dan Pengembangan Jasa Layanan Non Finansial Program Business Development Service (BDS) terhadap Kinerja Pengelola Usaha Kecil Menengah (UKM) di Kabupaten Aceh Utara dan Kota Lhokseumawe Mariyudi -; Ikramuddin -
Jurnal Aplikasi Manajemen Vol 9, No 3 (2011)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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The aim of this research is to analyze the relationship of Business Development Service (BDS) and manager performance of SME in Aceh Utara and Lhokseumawe. The scope of the study is limited to the BDS program that including the relationship of planning, implementation and development to the management performance of SME. The multiple regressions was used to analyze the data. The result indicates that the BDS program has positive relationship to the manager performance of BDS in Aceh Utara and Lhokseumawe.Keywords: BDS, performance of SME, planning, implementation and development.
DETERMINANTS OF MSME COMPETITIVENESS IN ACEH PROVINCE Chairil Akhyar; Ikramuddin Ikramuddin; Em. Yusuf Iis; Mariyudi Mariyudi
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 1 No. 2 (2021): November
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (519.864 KB) | DOI: 10.54443/ijerlas.v1i2.46

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Micro, Small and Medium Enterprises are one of the drivers of national economic growth, because of their ability to absorb workers equal to 95% with a total investment of 60.4%. This study aims to examine the effect of capital capability, empowerment, and product innovation on the competitiveness of micro, small and medium enterprises. And the role of product innovation as a mediating variable in the indirect influence between the coaching program and capital on the competitiveness of micro, small and medium enterprises in Aceh. Study designs a Quantitative Research. This research was conducted on micro, small and medium enterprises (MSMEs) in Aceh Province, Indonesia. The population in this study were micro, small and medium enterprises (MSMEs). The research sample was determined by purposive sampling, with a sample size of 272 SMEs. While the data analysis tool usesStructural Equation Modeling (SEM) Amos to test the effect between exogenous variables and endogenous variables. Pdirect effect test found that capital has no effect on product innovation by -0.035, P-Value 0.754 (Not supported H1). Empowerment has a significant effect on product innovation by 0.249, p-value 0.030 (Supported H2). Capital has a significant effect on the competitiveness of SMEs by 0.220, p-vale 0.014 (Supported H3). Empowerment has a significant effect on MSME competitiveness by 0.542, and p-value 0.000 (Supported H4), and product innovation has a significant effect on MSME competitiveness by 0.274 and p-value 0.000 (supported H5). To test the indirect effect using the Sobel test calculator, it was found that product innovation variables were able to partially mediate the relationship between capital and empowerment on the competitiveness of SMEs. The results of the study indicate that the Empowerment and Product Innovation variables have a significant effect on the competitiveness of MSMEs both directly and indirectly, except for the Capital variable which is found to be insignificant to Product Innovation. Finally, the researcher concludes that the competitiveness of micro, small and medium enterprises in Aceh is determined by the factors of capital capability, empowerment program and product innovation.
MARKETING PERFORMANCE DEVELOPMENT: APPLICATION OF THE CONCEPT OF DIGITAL MARKETING AND MARKET ORIENTATION STRATEGY IN THE MSME SECTOR Ikramuddin Ikramuddin; Faisal Matriadi; Em. Yusuf Iis; Mariyudi Mariyudi
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 1 No. 2 (2021): November
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v1i2.85

Abstract

Changes in consumer behavior require companies to rethink their marketing strategies, especially in the digital marketing era. The Covid-19 pandemic has suppressed the marketing performance of MSMEs in a negative direction, so MSMEs need to improve their marketing strategies towards the concept of digital marketing. This study aims to analyze the role of the digital marketing platform, marketing orientation and entrepreneur orientation on the marketing performance of MSMEs during the Covid-19 pandemic in North Aceh Regency. This research is survey research with a sampling approach, the number of samples used in this study is 131 MSME actors in North Aceh Regency which are determined by purposive sampling. The data were analyzed using the Structural Equational Modeling (SEM) software Amos. Based on a survey of marketing managers and MSME managers, this study shows that MSMEs face various internal and external pressures to adopt digital marketing platforms as a medium to improve their marketing. This can be seen from the low perception of respondents on the influence of the entrepreneurial orientation variable on marketing performance. However, in this case, MSME Marketing Performance is influenced by digital marketing and marketing orientation, each coefficient value for digital marketing is 0.215 and CR 3.387 (P-Value 0.000 < 0.05) and marketing orientation is 0.621 and CR 8.466 (P-Value 0.000 < 0.05). ). The involvement of digital marketing and marketing orientation in MSMEs is expected to increase the company's performance and income. To increase digital marketing engagement, MSME actors who focus on relationship-based interactions with their customers through various digital marketing platforms and on-line buying and selling sites are still expected. This research shows how some companies outside of MSMEs have achieved this. This study makes an important contribution in improving the marketing performance of MSMEs through the relationship of digital marketing platforms, customer orientation and entrepreneurial orientation.
Analisis Faktor Internal Konsumen Terhadap Keputusan Pembelian Produk Telepon Seluler Ikramuddin Ikramuddin
Asia-Pacific Journal of Public Policy Vol 3 No 2 (2017): Formerly named: "HUMANIS: Jurnal Ilmu Administrasi Negara"
Publisher : Sekolah Tinggi Ilmu Administrasi Nasional

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Abstract

Penelitian ini bertujuan untuk menganalisis faktor budaya, sosial, pribadi dan psikologis konsumen terhadap keputusan pembelian produk telepon seluler. Sampel yang dianalisis sebanyak 100 orang pemakai berbagai merek telepon seluler di Kota Lhokseumawe yang ditetapkan secara accidental sampling. Hasil penelitian yang dianalisis dengan menggunakan Regresi Linear Berganda menunjukkan bahwa faktor budaya dan faktor sosial berpengaruh positif terhadap keputusan pembelian produk telepon seluler dan faktor pribadi dan psikologis konsumen berpengaruh negatif terhadap keputusan pembelian produk telepon seluler.
Co-Authors ., Indah Safira A Hadi Arifin A. Hadi Arifin A. Hadi Arifin A. Hadi Arifin Adnan Adnan Adnan Aini Liza Aiyub Aiyub Aiyub Yahya Ajra Ahdima Andi Quraisy Ari Lasta Irawan Arifin, A. Hadi Asfiani Rizkina Asnawi Asnawi Ayu Sahara Bahri, Halida Bambang Ali Nugroho BOBBY RAHMAN, BOBBY Chairil Akhyar Chalirafi Chalirafi Chalirafi Chalirafi, Chalirafi Cut Nabilla Mutiza Zahap Darmawati EM Yusuf Iis Fayza Yovania Br Sembiring Fini Nurul Azzara Fitri Faryani Manik Ghazali Syamni Halimatus Sakdiah Harahap, Sakinah Tul Marhamah Hendra Syahputra Heriyana Ibrahim Qamarius Imamshadiqin Imamshadiqin Jaya, Wahyu Indra Jullimursyida Julyadi Julyadi Juni Ahyar Juni Ahyar Juni Ahyar Juni Ahyar Juni ahyar Khairil Anwar Khairina Khairina AR Kussyeri Kussyeri Kussyeri, Kussyeri Leli Anita Liani Sabrina M Subhan M. Subhan Maemonah, Maemonah Mahathir Febrian Mahdani Ibrahim Maqfiratun Misla Marbawi Mariyudi Mariyudi Mariyudi Matriadi, Faisal Mohd Heikal Mohd. Heikal Mohd. Heikal Mohd.Heikal Monica Juliani Sagala MUCHSIN Muchsin Muchsin Muhammad Adam, Muhammad Muhammad Fadil Muhammad Hayani Muhammad Pavel Askari Munandar Nadia Shalaty Naufal Bachri, Naufal Nuhfil Hanani Nur Adinda Nur Faliza Nurainun Nuri Aslami Nurmafuzah Rahmaniar Rico Nur Ilham Rio Wiratama Wiratama Ristati Rizka Astuti Rizka Astuti Rizkina Putri Mahmuddin Roni, Muhammad Roro Shafira Rizka Amelia Rusydi Rusydi Abubakar Saifuddin Saifuddin Yunus Sakinah Tul Marhamah Harahap Samsul Bahri Sapna Biby Selvi Evika Siti Maimunah Siti Syaprila Suci Ramandhani Syamsul Bahri Sylfiyatul Hulfa Zalza T. Edyansyah, T. Edyansyah Talita Ainun Nursalsabillah C Tasya Dara Fonna Teuku Fadhla Teuku Fadhla Teuku Zulkarnaen Teuku Zulkarnaen Titi Yulmaida Ulvia Ajnura Wahyu Indra Jaya Wahyuddin Albra Widyana Verawaty Siregar YANITA YANITA Yulius Dharma Zulfan Zulkifli Zulkifli