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THE ROLE OF DIGITAL MARKETING PLATFORMS ON SUPPLY CHAIN MANAGEMENT FOR CUSTOMER SATISFACTION AND LOYALTY IN SMALL AND MEDIUM ENTERPRISES (SMES) AT INDONESIA Adam, Muhammad; Ibrahim, Mahdani; Ikramuddin, Ikramuddin; Syahputra, Hendra
International Journal of Supply Chain Management Vol 9, No 3 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract

Abstract. The main aim is to investigate the digital technologies supporting small and medium enterprises (SMEs) operating in creative industries in their supply chain management strategies. In the globalization era, digital marketing platforms play a significant role in increasing customer loyalty and indirectly effect on the economic growth of a community. In conjunction with its essential issue, the current study aims to investigate the role of digital marketing platforms (online media) and its structural relationship to the consumer satisfaction and loyalty in SMEs at Aceh province, Indonesia. This study designed using Quantitative analysis with a cross-sectional study through a survey questionnaire. This study involved all of the customers the SMEs products in Aceh province, Indonesia. A total of 219 customers have participated in answering the survey questionnaire via Google forms. The data analyzed using the Analysis of Moments Structure by assisting the statistical software IBM - AMOS Version 22. The digital platforms performed by using the Sobel test. The results of this study found that the digital marketing for supply chain (online media) significantly affect consumer satisfaction. Then, digital supply chain has a significant effect on consumer satisfaction. Also, this study found that the product review does not significantly affect the consumer loyalty. Besides that, the consumer satisfaction and the use of online media directly affect the consumer loyalty. In conclusions, this study successfully investigated the online media digital supply chain, and consumer satisfaction and its structural relationship on consumer loyalty in SMEs products that viewed as a digital marketing perspective. Then, this study comprehensively evaluated the role of digital supply chain, consumer satisfaction, and consumer loyalty in providing SME products with competitive advantages that contribute to regional economic growth. Supply chain management practices were also statistically significant, and mediated the relationship between customer satisfaction and product quality and flexibility
Determinan Kinerja Guru di Kabupaten Aceh Utara melalui motivasi sebagai variable intervening Kussyeri, Kussyeri; Matriadi, Faisal; Ikramuddin, Ikramuddin
J-MIND (Jurnal Manajemen Indonesia) Vol 6, No 2 (2021): J-MIND Jurnal Manajemen Indonesia, Desember 2021
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (799.816 KB) | DOI: 10.29103/j-mind.v6i2.5089

Abstract

This study analyzes several variables that affect teacher performance in North Aceh. The variable that wants to be disclosed is Competence. Respondents in this study are 198 junior high school teachers in North Aceh. Leadership, motivation and their influence on teacher performance. The sampling method used is a saturated sample. The data analysis method used is Structural Equation Modeling (SEM) using AMOS 21 software. From the results of the study, it can be seen that the influence of competence on motivation is not significant, the influence of leadership on motivation is very significant. Meanwhile, the influence of competence on teacher performance is also very significant. Likewise, the influence of leadership on teacher performance is also significant. Motivation was also found to mediate the influence between Competence and Leadership on Teacher Performance. It is recommended to improve teacher performance, it is hoped that the leadership or principal of SMP Negeri in North Aceh Regency to improve teacher competence, improve leadership abilities and also increase motivation for teachers so that their performance will increase in the future.
Socialization Of Effective Learning And Savings From An Early Age To Elementary School Students Ahyar, Juni; Ikramuddin, Ikramuddin; Zulkifli, Zulkifli
Devotion : Journal of Community Service Vol. 3 No. 2 (2021): Devotion : Journal of Community Service
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/dev.v3i2.95

Abstract

First, the problem in Meunasah Teungoh Village, Simpang Keuramat District is about education, namely where the learning process in schools is still less effective and efficient. The teaching and learning process in two schools in Gampong Meunasah Teungoh, namely SD Negeri 5 Simpang Keuramat still tends to seem monotonous and boring. The children/students have not been able to catch what the teachers are saying, thus causing the process of delivering the material not to be well received by the children/students. This of course makes children's knowledge less and tends not to be able to apply it directly in society. Therefore, through the service in the form of effective learning socialization that we will do in the two schools, it makes the children/students more enthusiastic in learning and enthusiastic in receiving all the knowledge that we provide. Second, the problem in Gampong Meunasah Teungoh is the lack of awareness of children in cultivating saving from an early age. This is due to the lack of attention from parents and school institutions in providing knowledge and teaching about the importance of saving from an early age. Children tend to have a desire to spend the pocket money given by their parents quickly so that when an urgent situation comes, they have no savings. Therefore, we will conduct socialization activities on saving from an early age to children, by providing knowledge through games to them about the importance of saving from an early age.
ICT Adaptation in ERL-Based Learning During the COVID-19 Pandemic Mariyudi Mariyudi; Halimatus Sakdiah; Teuku Fadhla; Ikramuddin Ikramuddin
International Journal of Engineering, Science and Information Technology Vol 1, No 3 (2021)
Publisher : Master Program of Information Technology, Universitas Malikussaleh, Aceh Utara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (836.6 KB) | DOI: 10.52088/ijesty.v1i3.137

Abstract

The purpose of this study is to produce a learning strategy formulation through ICT media based on Emergency Remote Learning (ERL) in an effort to strengthen post-pandemic learning and support the Merdeka Belajar program. This study uses a theoretical and methodological research approach, which mostly uses a deductive theoretical and qualitative methodological approach, including the SWOT matrix analysis. The structural questionnaire link was designed using a 'Google form' which was sent to 500 high school students and teachers. The test results show that the level of student satisfaction in ICT Adaptation on ERL Based Learning obtained that students are satisfied with the ICT Adaptation on ERL Based Learning experience and no serious obstacles were found during the teaching-learning process during the COVID-19 pandemic except for inadequate interaction between students and teachers, as well as social interaction between students. Alternative strategies in the ICT adaptation on ERL-Based learning formulated using a SWOT matrix analysis approach have been presented with the hope that policymakers feel more confident in their decision-making.
The Analysis of Constraints and Opportunities Development of Livestock in Aceh Besar Ikramuddin Ikramuddin; Ghazali Syamni; Bambang Ali Nugroho; Nuhfil Hanani
Proceedings of The Annual International Conference, Syiah Kuala University - Life Sciences & Engineering Chapter Vol 5, No 2 (2015): Life Sciences
Publisher : Syiah Kuala University

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Abstract

This research aims to analyze the constraints and opportunities of livestock business development in  Aceh  Besar.  The  data  used  in  this  research  is  primary  data  obtained  by  distributing questionnaires to the related parties such as Animal husbandry in Aceh and Aceh Besar, breeders, breeders association and manager of slaughterhouse. The data analyzed by using SWOT analysis. The research found that the opportunity of livestock development is great enough beside the availability of land, government participation in giving seed (calf) of Aceh cattle to a number of breeders, mowers/feed crusher, vaccination, administration, artificial insemination and land development for forage. In addition, the constraints experienced by cattle breeders are limited which based on the infrastructure, poor management of cattle breeders, lack of cage sanitation, limited forage during dry season, and the demands of industry/manufacture are still dominated by imported beef.
Pengaruh Faktor Perencanaan, Pelaksanaan dan Pengembangan Jasa Layanan Non Finansial Program Business Development Service (BDS) terhadap Kinerja Pengelola Usaha Kecil Menengah (UKM) di Kabupaten Aceh Utara dan Kota Lhokseumawe Mariyudi -; Ikramuddin -
Jurnal Aplikasi Manajemen Vol 9, No 3 (2011)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The aim of this research is to analyze the relationship of Business Development Service (BDS) and manager performance of SME in Aceh Utara and Lhokseumawe. The scope of the study is limited to the BDS program that including the relationship of planning, implementation and development to the management performance of SME. The multiple regressions was used to analyze the data. The result indicates that the BDS program has positive relationship to the manager performance of BDS in Aceh Utara and Lhokseumawe.Keywords: BDS, performance of SME, planning, implementation and development.
Analisis Faktor Internal Konsumen Terhadap Keputusan Pembelian Produk Telepon Seluler Ikramuddin Ikramuddin
Asia-Pacific Journal of Public Policy Vol 3 No 2 (2017): Formerly named: "HUMANIS: Jurnal Ilmu Administrasi Negara"
Publisher : Sekolah Tinggi Ilmu Administrasi Nasional

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Abstract

Penelitian ini bertujuan untuk menganalisis faktor budaya, sosial, pribadi dan psikologis konsumen terhadap keputusan pembelian produk telepon seluler. Sampel yang dianalisis sebanyak 100 orang pemakai berbagai merek telepon seluler di Kota Lhokseumawe yang ditetapkan secara accidental sampling. Hasil penelitian yang dianalisis dengan menggunakan Regresi Linear Berganda menunjukkan bahwa faktor budaya dan faktor sosial berpengaruh positif terhadap keputusan pembelian produk telepon seluler dan faktor pribadi dan psikologis konsumen berpengaruh negatif terhadap keputusan pembelian produk telepon seluler.
Determinan Kinerja Guru di Kabupaten Aceh Utara melalui motivasi sebagai variable intervening Kussyeri Kussyeri; Faisal Matriadi; Ikramuddin Ikramuddin
J-MIND (Jurnal Manajemen Indonesia) Vol 6, No 2 (2021): J-MIND Jurnal Manajemen Indonesia, Desember 2021
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/j-mind.v6i2.5089

Abstract

This study analyzes several variables that affect teacher performance in North Aceh. The variable that wants to be disclosed is Competence. Respondents in this study are 198 junior high school teachers in North Aceh. Leadership, motivation and their influence on teacher performance. The sampling method used is a saturated sample. The data analysis method used is Structural Equation Modeling (SEM) using AMOS 21 software. From the results of the study, it can be seen that the influence of competence on motivation is not significant, the influence of leadership on motivation is very significant. Meanwhile, the influence of competence on teacher performance is also very significant. Likewise, the influence of leadership on teacher performance is also significant. Motivation was also found to mediate the influence between Competence and Leadership on Teacher Performance. It is recommended to improve teacher performance, it is hoped that the leadership or principal of SMP Negeri in North Aceh Regency to improve teacher competence, improve leadership abilities and also increase motivation for teachers so that their performance will increase in the future.
The Influence of Personal Factors on Purchase Decisions for Fashion Products at CB Fashion Stores in Lhokseumawe Ikramuddin Ikramuddin; Rizka Astuti; Mariyudi Mariyudi; Naufal Bachri; Juni Ahyar
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 2 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i2.2750

Abstract

This study aims to determine the influence of personal factors on purchasing decisions for fashion products at the CB Fashion Store in Lhokseumawe. The samples consisted of 100 respondents selected using a purposive sampling method. The data was collected by a questionnaire survey and analyzed using regression analysis. The results indicate that the variable of Age and Life Cycle Characteristics (X1), Job Characteristics and Income (X2), Lifestyle Characteristics (X3), and Personality Characteristics (X4) have a positive and significant impact on purchasing decisions for fashion products at CB Fashion Stores in Lhokseumawe. The findings have implications for establishing the concept of personality in purchase decision model.
THE INFLUENCE OF SEGMENTING, TARGETING AND POSITIONING STRATEGIES ON PURCHASE DECISIONS AT ZHALSA.ID STORES IN LHOKSUKON CITY T Edyansyah; Juni Ahyar; Rico Nur Ilham; Chalirafi Chalirafi; Ikramuddin Ikramuddin
Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) Vol 6 No 3 (2022): Edisi September - Desember 2022
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (214.32 KB) | DOI: 10.31955/mea.v6i3.2540

Abstract

This study aims to see the effect of segmenting, targeting and positioning strategies on purchasing decisions at Zhalsa.Id Stores in Lhoksukon City. The sampling technique in this study is the accidental sampling technique. The sample taken in this study amounted to 130 consumers who bought at Zhalsa.Id Stores in Lhoksukon City. The results of this study indicate that partially segmenting and positioning variables have a positive and significant effect on purchasing decisions. While the targeting variable has no effect on purchasing decisions at the Zhalsa.Id Store in Lhoksukon City. Segment, targeting and positioning variables simultaneously have a positive and significant effect on purchasing decisions at Zhalsa.Id Stores in Lhoksukon City.
Co-Authors ., Indah Safira A Hadi Arifin A. Hadi Arifin Adnan Aini Liza Aiyub Aiyub Yahya Ajra Ahdima Akhyar, Chairil Andi Quraisy Ari Lasta Irawan Arifin, A. Hadi Asfiani Rizkina Askari, Muhammad Pavel Asnawi Asnawi Ayu Sahara Bahri, Halida Bambang Ali Nugroho BOBBY RAHMAN, BOBBY Chalirafi Chalirafi, Chalirafi Cut Nabilla Mutiza Zahap Darmawati EM Yusuf Iis Fachry Zaldi Fadhla, Teuku Fayza Yovania Br Sembiring Fini Nurul Azzara Fitri Faryani Manik Ghazali Syamni Halimatus Sakdiah Harahap, Sakinah Tul Marhamah Hendra Syahputra Heriyana Ibrahim Qamarius Imamshadiqin, Imamshadiqin Jaya, Wahyu Indra Jullimursyida Julyadi Julyadi Juni Ahyar Juni ahyar Juni Ahyar Juni Ahyar Juni Ahyar Khairil Anwar Khairil Anwar Khairina Khairina AR Kussyeri Kussyeri Kussyeri, Kussyeri Leli Anita Liani Sabrina M Subhan M. Subhan M. Syariful Alam M.Subhan Maemonah, Maemonah Mahathir Febrian Mahdani Ibrahim Maqfiratun Misla Marbawi, Marbawi Mariyudi Mariyudi Mariyudi Matriadi, Faisal Matriadi, Faisal Matriadi Mohd Heikal Mohd. Heikal Mohd.Heikal Monica Juliani Sagala MUCHSIN Muhammad Adam, Muhammad Muhammad Al Hafis Muhammad Aris Muladi Muhammad Fadil Muhammad Hayani Munandar Nadia Shalaty Naufal Bachri, Naufal Nuhfil Hanani Nur Adinda Nur Faliza Nurainun Nuri Aslami Nurmafuzah Rahmaniar Rico Nur Ilham Rina Malinda Ristati Rizka Astuti Rizka Astuti Rizkina Putri Mahmuddin Roni, Muhammad Roro Shafira Rizka Amelia Rusydi Rusydi Abubakar Saifuddin Sakinah Tul Marhamah Harahap Samsul Bahri Sapna Biby Selvi Evika Siti Maimunah Siti Syaprila Suci Ramandhani Syamsul Bahri Sylfiyatul Hulfa Zalza T. Edyansyah, T. Edyansyah Talita Ainun Nursalsabillah C Tasya Dara Fonna Teuku Fadhla Teuku Zulkarnaen Titi Yulmaida Ulvia Ajnura Wahyu Indra Jaya Wahyuddin Albra Widyana Verawaty Siregar Wiratama, Rio Wiratama Yanita Yulius Dharma Yunus, Saifuddin Yunus Zulfan Zulkifli Zulkifli